about soft drink industry and detailed expalined about coco-cola

1. SOFT DRINK’S INDUSTRIES
Presentation By
Naresh & Arunachalam

2. What Is Soft Drink?
• A soft drink is a drink that typically
contains carbonated water, a sweetener, and a
natural or artificial flavoring. The sweetener
may be sugar, high-fructose corn syrup, fruit
juice, sugar substitutes , or some combination
of these.
• Soft drinks may also contain caffeine,
colorings, preservatives, and other ingredients

3. Why It is Called As Soft Drink?
• The word ‘soft drink’ owes its origin to simple
advertising.
• The makers of flavored carbonated beverages were
having a difficult time marketing their product
nationally and the fact that the name for these
beverages varied from region to region and even city
to city.
• For advertisements, the manufactures choose the
term “soft drink” to be more or less a universal term
for their non-alcoholic carbonated beverages.

4. World’s First Soft Drink
• 1783 – Johann Schweppe founded the
Schweppes Company in Geneva,
producing drinks based on carbonated
water.
• Then in 1831 the company started
producing lemonade in the UK which
quickly became popular and in the 1870s
Schweppes started producing it’s famous
Tonic Water.

5. Why People like Soft Drinks?
• Because of it’s taste
• Because of it’s availability
• Because of it’s convenience
• Because of it’s promotions
• Because of Habit
• Because it is cheap
• Because of it’s caffeine addiction

6. First Soft Drink Of India
• Parle Export Pvt. Ltd. is regarded as the first
Indian company introducing Limca (a lemon
drink ) as a complimentary to there well
established Gold Spot in 1970 which got
moderate success.
• However, before this, he had also
introduced Cola Pepino which was withdrawn
in face of tough competition from Coca Cola

7. Top Ten Brand’s In India
1.COCA-COLA
2.PEPSI
3.SPRITE
4.THUMS UP
5.LIMCA
6.FANTA
7.MAAZA
8.7UP
9.MIRINDA
10.MOUNTAIN DEW

8. About Coca-Cola
• The product coca cola is invented by John
stith in 1886
• Its current president and CEO is “MUHTARE
KENT”
• It is the one of the recognizable brand in
India
• Coca-Cola is the largest selling cola(caffine)
brand in India and also being populated in
more than 200 countries
• Head quarters in Atlantia Georgia(U.S)

9. Coca-Cola In India
• Coca-Cola is the world largest selling soft drink
brand since 1886
• They return to india in 1993 after a gap of 16
years
• After being very popular in India it is known as
“THE HINDUSTAN COCA-COLA BEVERAGES
PVT.LTD”
• From 1993 to 2003 , they invested more than
1billion US dollars in India

10. Products Of Coca Cola
• Some of the famous Products of coca cola
 Maaza
 Minute Maid
 Fanta
 Coca Cola
 Diet Coke
 Thums Up
 Total No of Products=3500(800 plus products are of coca
cola products)

11. Revenue Of Coca-Cola(India)
• Total Revenue=44.294 billion(us dollar)
• Net Income=7.351 billion
• Total Assets=90.093 billion
• Total equity shares=25.554 billion
• No Of Employees=1,23,200(2016)

12. Market Shares Of Soft Drink’s

13. Harmful Effects Of Drinking Soft
Drinks
• When we drink 330 ml of soda or a sugary
drinks a day it has been translated to more
than 1kg of weight gain every month.
• Drinking soda not only increase the body
weight, but it also causes sugar (diabetes)
• Regular consumption of soft drinks may also
increase the risk of osteoporosis(bone
disorder or Weakened Bones)

14. Water usage of soft Drink Industries
• The Coca-Cola company says that it has a
water use ratio of 2.7 to 1.
• To produces its 1 liter of product they where
using 2.7 liters of water (freshwater)
• The remaining 1.7 liters (or 63%) of the water,
It is used to clean bottles and machinery, and
is discarded as wastewater.

15. Carried On…..
• The Coca-Cola's water usage ratio in India is
about 4 to 1
• The 75% of the freshwater(drinkable water)
has turned into wastewater.
• The company has illegally discharging its
wastewater into the surrounding fields, rivers,
ponds and in wasteland’s.
• So that the groundwater as well as soil has
became harmful and non usable to peoples.

16. How to Quit Drinking Soft Drinks
• Get rid of the soda/soft drinks at home.
• Have healthy natural drinks.
• Keep track of your soda consumption.
• Always have a water bottle with you all times.
• Ensure that you have enough sleep.
• Be confidence with you.
• Think alternatively.

17. Recruitment Process
• They recruiting peoples by giving
Advertisements, E- Recruitment,
employment agencies, college recruiting.
• The Qualification is according to the required
posts and departments
• The HR department only involve in major
hiring process
• The labor and middle level management is
hired by the plant authorities

18. Net Value
• It is in the 93rd place in world top 100
companies
• Now the net worth of the company is $192.8
Billion
• In Valuable brands it is ranking in 4th place in
the world

19. My Thoughts
• I don’t want to say anyone to stop drinking
soft drinks even I used to drinks.
• Don’t consume more soft drink products
• Use to drink natural fresh juices and coconut
its good for health and helps financially to
the farmers
• Don’t allow any soft drink industry to use of
agricultural land and water from under
ground.

20. Quote For The Day