1. Alec Naki, Tate Castillo, Rodel Edra, Angela
Hong, Brey Kobashigawa, Eugenie Kitekeiaho

3. CEO: Shantanu Narayen
✖ Born 1963 in India
✖ Universities
○ Osmania University
○ University of
California, Berkeley
○ Bowling Green State
University
✖ Starting Career
○ Apple
○ Silicon Graphics
○ Pictra

4. CEO contd.
✖ Joined Adobe in 1998
✖ Became Chief Executive Officer in 2007
✖ Made drastic changes
○ Moved the company to the Cloud
■ Adobe Marketing Cloud
■ Creative Cloud
✖ Changed the company for the better
✖ Underappreciated

5. Adobe. What’s it to you? Everything.
Adobe (Spanish: uh-doe-bee) =
“Mud Brick”
How does Adobe affect the way
YOU…
READ?
CREATE?
SEE?

6. P.S. You’re Welcome
What was the last thing you
printed from a computer?

7. PDF = Portable Document Format
“Please submit resume in .pdf
format.”

8. A Face Only Photoshop Could Love
Can you Photoshop a cat into
this picture?

9. Obstacles Overcame
✖ 2017, 35 years
✖ A rough beginning
○ Xerox’s slow
development
○ Leaving Xerox
& starting
fresh

10. Obstacles Overcame
✖ Finding
partnerships
✖ A switch in platform
○ Partnership
with Macintosh
JobsGeschke Warnock

11. Obstacles Overcame
✖ Pushing forward
towards digital
○ Edging out the
competition
■ Agfa
■ Compugraphic
■ Linotype
○ Partnership with
Linotype

12. “One of the obvious lessons in business is that you
can’t continue to be a one product company and
survive. We also felt we couldn’t be a one channel
company and survive.”
- Chuck Geschke

13. Obstacles Facing
✖ Fast-paced nature
of innovation
today
✖ Keeping
one-step-ahead of
competitors
Figures in
thousands
2011 2012 2013 2014 2015
Research and
development
$738,053 $742,823 $826,631 $844,353 $862,730
Sales and
marketing
$1,385,822 $1,516,159 $1,620,454 $1,652,308 $1,683,242
General and
administrative
$414,605 $434,982 $520,124 $543,332 $531,919
Restructuring
and other
charges
$97,773 ($2,917) $26,497 $19,883 $1,559
Amortization of
purchased
intangibles
$42,833 $48,657 $52,254 $52,424 $68,649
Total operating
expenses
$2,679,086 $2,739,704 $3,045,960 $3,112,300 $3,148,099

14. “…inventing the future, we’ll never succeed
unless we continue to open up new vistas”
- Chuck Geschke
Biggest Obstacle Today

15. Accomplishments/Awards
✖ Adobe has been a model
company for many years
and has won many rewards
to support this.
○ World’s Most Ethical
Companies Award.
○ Has won this award for
the past five years.
○ Picture source:
http://www.adobe.com/corporate-r
esponsibility/awards.html

16. ✖ Adobe has been recognized
for being one of the most
sustainable companies for
the past two years.
✖ One of the more prestigious
awards.
✖ Was competing against
4,000 other companies to
receive this award.
✖ Photo retrieved:
http://www.adobe.com/corporate-respons
ibility/awards.html
Accomplishments/Awards

17. ✖ For the past two years
Adobe scored a 100%.
✖ Displays the effort of Adobe
to keep up with social
change and norms.
✖ Shows that Adobe cares for
their employees.
✖ Photo retrieved:
http://www.adobe.com/corporate-respo
nsibility/awards.html
Accomplishments/Awards

18. ✖ Adobe has been
recognized as one of
the greenest
companies three years
in a row.
✖ Another example of
how well-rounded and
socially active Adobe is
as a business.
✖ Photo retrieved:
http://www.adobe.com/corporate-r
esponsibility/awards.html
Accomplishments/Awards

19. Interview: Former Principal Scientist
Edward Taft (1984-2014)
✖ Background
✖ Success Factors
✖ Key achievements
✖ Obstacles
✖ What is life now for Edward
Taft?

20. THANKYOU!AnyQuestions?