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Chart Your Path to Product Leadership

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Chart Your Path to Product Leadership, talk given at UXcamp Ottawa 4 on Saturday, Nov 9, 2013. Wonderful event!

Published in: Design, Business, Education

Chart Your Path to Product Leadership

  1. 1. Chart Your Path to Product Leadership Bill DeRouchey UXcamp Ottawa
  2. 2. I’ve been thinking about UX Careers.
  3. 3. I don’t have all the answers.
  4. 4. We are all quite Lucky.
  5. 5. Our job is to talk to people, flickr : kunchia
  6. 6. and learn from them, flickr : kunchia
  7. 7. and then make things for them. Studio Neat : Cosmonaut
  8. 8. But we have a Problem.
  9. 9. It’s extremely difficult to Plan a UX Career.
  10. 10. As an example, my path...
  11. 11. 1993 1998 2003 2008 2013 Production & Layout of Textbooks Web Producer / Writer / Print Manager Freelancing Information Architect Interaction Design of Products Studio Lead, GE Aviation
  12. 12. But then I began to hunt for Real Problems.
  13. 13. Problems or Opportunities?
  14. 14. 1968 1978 1988 1998 the webweb 2008 2013 2018 touch 2028 2038 2048 flexible neural displays? nanoimplants? personal datadermal replicators? patches? 2058 ?
  15. 15. 1968 1978 1988 1998 2008 2013 2018 2028 2038 2048 food energy riots? shortfalls? economic churn healthcare rising crisis? oceans? the web connectivity 2058 ?
  16. 16. Problems will become more Dramatic.
  17. 17. Food Energy Banking Education Insurance Transportation Water Science Social Care Health Care Government Environment
  18. 18. That world will need quality Leadership.
  19. 19. That world will need Your Skills.
  20. 20. That world will need You.
  21. 21. Agent Change of
  22. 22. What are the future leadership skills you Already Know?
  23. 23. How to learn about people in their worlds. 1
  24. 24. How to approach a problem with an open mind. 2
  25. 25. How to dig deep to understand what the real problem is. 3
  26. 26. How to distill, frame, and explain the problem. 4
  27. 27. How to experiment with solutions. 5
  28. 28. So what skills do you need to Learn Next?
  29. 29. le Peop y olog n Tech Customers Context Goals Pains Behaviours Processes Interactions Business
  30. 30. le Peop Software Hardware Materials Networks Mobile y olog n Tech Customers Context Goals Pains Behaviours Processes Interactions Business
  31. 31. le Peop Software Hardware Materials Networks Mobile y olog n Tech Customers Context Goals Pains Behaviours Processes Interactions Business Business Models Marketing Budgeting Strategy Change Management Money Planning
  32. 32. y le Peop YOU Software Hardware Materials Networks Mobile olog n Tech Customers Context Goals Pains Behaviours Processes Interactions Business Business Models Marketing Budgeting Strategy Change Management Money Planning
  33. 33. y le Peop YOU olog n Tech Who are you trying to help? What materials do you have to work with? Business How will the solution survive in the world?
  34. 34. The usual way. Start Learn about the people. Explore available technology. Explore potential solutions. Ship
  35. 35. The better way. ...then this meant nothing. Start If nothing happens here... Ship Stick How will your solution thrive in the world?
  36. 36. Business is the mechanism for making Solutions Thrive.
  37. 37. Pitching. How do you get a project started? Financing. How will all this effort be paid for? Development. How will it be manufactured? Marketing. How will people learn about it? Adoption. How will people commit to using it? Metrics. How do you know you’re doing well?
  38. 38. In corporate-speak, solutions need to get Operationalized.
  39. 39. Learning this world helps you to Shepherd Ideas.
  40. 40. How do you Get Started?
  41. 41. Recognize your strengths. 1
  42. 42. Practice clarity. 2
  43. 43. Notice when design problems are really business problems. 3
  44. 44. Learn your company’s business model. 4
  45. 45. Uncover barriers to customer adoption. 5
  46. 46. Learn how an industry works. 6
  47. 47. Food Energy Banking Education Insurance Transportation Water Science Social Care Health Care Government Environment
  48. 48. Act as if YOU are the product leader. 7
  49. 49. Start by trying this Exercise.
  50. 50. 1. Picture yourself five years older. You today You +5 yrs
  51. 51. 2. Pick a vision for what you’ll be doing. Leading a Team You today You +5 yrs
  52. 52. 3. What are aspects of that vision? Guiding Projects Mentoring People Providing Feedback You today Leading a Team You +5 yrs
  53. 53. 4. That’s what you should work on! Guiding Projects Mentoring People Providing Feedback You today Leading a Team You +5 yrs
  54. 54. 5. Find mentors to help you on your path. ☺ ☺ You today ☺ Guiding Projects Mentoring People Providing Feedback ☺ ☺ ☺ Leading a Team You +5 yrs
  55. 55. For example, here’s my plan. ☺ ☺ Me today ☺ Project Evangelism Industry Dynamics Change Management ☺ Run Complex ☺ ☺ Initiatives Me +5 yrs
  56. 56. So, what does your future look like? ☺ ☺ You today ☺ ☺ an aspect of that another aspect of that ☺ and one more thing ☺ Something You Love You +5 yrs
  57. 57. Build upon your UX skills to become a leader and solve real problems in the world.
  58. 58. Thank You. Bill DeRouchey UXcamp Ottawa

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