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An empirical study on
the factors influencing
working women’s
preference for online
shopping of dresses in
Mumbai City
Mrs.Nandini
Jagannarayan
Dr T. A Jayachitra
Objectives
of the
study
To identify the extent of social
skills among single women in
Mumbai City
To investigate if age has a
significant association with
social skills
To investigate if socio economic
status has a significant
association with social skills.
Limitations
of the
Study
The study covers the limited
geographical area of select
suburbs of Mumbai City. So,
the result of the study may not
be justified to other metros
2. The targeted population of
the study is only the parents
whose daughters of the age
group 20 to 50 years old.
Methodology
involved
Period of the study was from October 1, 2019 1, 2020
to July 2, 2020
Primary: Personal interview was conducted among
66 single women. Single women in the age group of
20-65 respondents were surveyed by administering
questionnaires through google form. .
Sampling technique - Snowball
Area of study : Select suburbs of Mumbai (Mulund,
Ghatkopar, Chembur and Matunga)
Methodology
involved
Secondary sources : Journals,
Periodicals, News papers, M.Phil
and PhD thesis
Tools of analysis – frequency
analysis (for demographic profile
of the respondents
• Chi-Squared test – for testing of
hypothesis
• Factor analysis based on principal
component varimax rotation– to
condense the 27 factors in to 5 factors
to find out the factors majorly affecting
the social skills of single women
Validity
constructs fit
KMO and Barlet Sphericity
Rationale of the study
Negative impact on women who don’t have a
spouse in terms of their personality has
adversely affected their social skills– social skills
are essential for building and maintaining
relationships …
identification of the extent of their social skills is
the need of the hour so that, it can be
enhanced, if required
Results and Discussions
1. Socio economic and
demographic profile of the
respondents
2. Marital Status of the
respondents
20%
62%
18%
Age wise distribution of the
respondents
20-35
35-50
50-65
7
3 2 1
31
0
2
6
4
0
5
10
15
20
25
30
35
Student Service Self Employed Others (Home maker
etc)
Chart Title
20-35 35-50 50-65
• Ho: Age of single women has no significant association with their social skills
Ho: Occupation of single women has no association with their social skills
• It can be said that Age has no significant association with the respondents’
social skills while, their occupation is significantly associated with their social skills.
RELATIONSHIP BETWEEN SOCIO-
ECONOMIC STATUS AND SOCIAL
SKILLS OF THE RESPONDENTS
DEGREES OF
FREEDOM
TABLE
VALUE CALCULATED VALUE
RESULTS OF
HYPOTHESIS
Factors
Age 18 28.869 24.385 Accepted
Occupation 18 28.869 30.736 Rejected
Chi Square Test Results
0 10 20 30 40 50 60 70
I find it easy to establish contact with important
persons.
I don’t get angry when I am criticised by my
friends.
Learning is fun for me (I enjoy learning new
things).
I can socialise well.
I do not hesitate in expressing my disagreement.
I have several friends I can count on, as and when I
need them
I'm jealous of friends who achieve more than I do.
People like me.
12
14
12
15
11
14
2
18
7
14
9
2
18
5
14
12
16
19
14
12
10
18
19
13
12
13
12
12
17
19
12
13
19
6
19
25
10
10
19
10
Responses to questions on social skills
Strongly Disagree Disagree Sometimes Agree Strongly Agree
Factors analysis – Factor—
Social Skills
Source: Analyses were based
on the sample surveyed
All the above factors have a significant relevance
on the Social Skills of Single women As their
factor loadings are above 0.6, (except the factor
that says “I'm jealous of friends who achieve
more than I do”, which explains 9.26 percent of
the variation ) with the variances indicated
against the factors.
Variables
Factor
Loadings
% of variation
explained
I find it easy to establish contact with important persons. 0.87 22.43
I don’t get angry when I am criticised by my friends 0.80 16.18
Learning is fun for me (I enjoy learning new things) 0.74 14.24
I can socialise well 0.71 12.64
I do not hesitate in expressing my disagreement 0.63 9.44
I have several friends I can count on, as and when I need them 0.71 6.24
I'm jealous of friends who achieve more than I do. 0.54 9.26
People like me 0.73 9.57
Conclusion
In the last few years, singularity
has become a common
phenomenon has become a
socially acceptable status of
women and women are also
able to cope up well with their
singlehood and handle their
responsibilities better. Some of
the respondents unanimously
mentioned “It is better to be
alone than in a toxic
relationship”. They also felt a
lot empowered.
Bibilography
• Ahmed R, Seedat M, van Niekerk A, Bulbulia S. Discerning community resilience in
disadvantaged communities in the context of violence and injury prevention. South African
Journal of Psychology. 2004;34(3):386–408.
• Ambler M. Putting a name to Cultural resilience. Tribal College Journal. 2003;14(4):8–9.
• Andersson N, Ledogar RJ. The CIET Aboriginal youth resilience studies: 14 years of capacity
building and methods development in Canada. Pimatisiwin: Journal of Aboriginal and Indigenous
Community Health. 2008;6(2):65–88.
• Anthony EJ. The syndrome of the psychologically invulnerable child. In: Anthony EJ, Koupernik C,
editors. The Child in His Family: Children at Psychiatric Risk. New York: Wiley; 1974. pp. 529–
545.
• Brave Heart MYH. The return to the sacred path: Healing the historical trauma and historical
unresolved grief response among the Lakota through a psycho-educational group
intervention. Smith College Studies in Social Work. 1998;68(3):287–305.
• Brave Heart MYH. The historical trauma response among Natives and its relationship with
substance abuse: A Lakota illustration. Journal of Psychoactive Drugs. 2003;35(1):7–13.
• Brave Heart MYH, DeBruyn LM. The Native American holocaust: Healing historical unresolved
grief. Native American and Alaska Native Mental Health Research. 1998;8(2):56–78.
Bibilography
• Burack J, Blidner A, Flores H, Fitch T. Constructions and deconstructions of risk,
resilience and wellbeing: A model for understanding the development of Aboriginal
adolescents. Australasian Psychiatry. 2007;15(Supplement 1):S18–23.
• Chandler MJ, Lalonde C. Cultural continuity as a hedge against suicide in Canada’s
First Nations. Transcultural Psychiatry. 1998;35:191–219.
• Duran E, Duran B. Native American Post-Colonial Psychology. New York: State
University of New York Press; 1995.
• Fergus S, Zimmerman M. Adolescent resilience: A Framework for understanding
health development in the face of risk. Annual Review of Public
Health. 2005;26:399–419.
• Fleming J, Ledogar RJ. Resilience, an Evolving Concept: A Review of Literature
Relevant to Aboriginal Research. Pimatisiwin: Journal of Aboriginal and Indigenous
Community Health. 2008;6(2):7–23.
• Fonagy P, Steele M, Steele H, Higgitt A, Target M. The Emmanuel Miller Memorial
Lecture 1992 — The theory and practice of resilience. Journal of Child Psychology
and Psychiatry. 1994;35(2):231–257.
• We would both like to
thank the esteemed
organisation for
giving us this
opportunity to
present our work.

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Social skills among single women (1)

  • 1. An empirical study on the factors influencing working women’s preference for online shopping of dresses in Mumbai City Mrs.Nandini Jagannarayan Dr T. A Jayachitra
  • 2. Objectives of the study To identify the extent of social skills among single women in Mumbai City To investigate if age has a significant association with social skills To investigate if socio economic status has a significant association with social skills.
  • 3. Limitations of the Study The study covers the limited geographical area of select suburbs of Mumbai City. So, the result of the study may not be justified to other metros 2. The targeted population of the study is only the parents whose daughters of the age group 20 to 50 years old.
  • 4. Methodology involved Period of the study was from October 1, 2019 1, 2020 to July 2, 2020 Primary: Personal interview was conducted among 66 single women. Single women in the age group of 20-65 respondents were surveyed by administering questionnaires through google form. . Sampling technique - Snowball Area of study : Select suburbs of Mumbai (Mulund, Ghatkopar, Chembur and Matunga)
  • 5. Methodology involved Secondary sources : Journals, Periodicals, News papers, M.Phil and PhD thesis Tools of analysis – frequency analysis (for demographic profile of the respondents • Chi-Squared test – for testing of hypothesis • Factor analysis based on principal component varimax rotation– to condense the 27 factors in to 5 factors to find out the factors majorly affecting the social skills of single women
  • 7. Rationale of the study Negative impact on women who don’t have a spouse in terms of their personality has adversely affected their social skills– social skills are essential for building and maintaining relationships … identification of the extent of their social skills is the need of the hour so that, it can be enhanced, if required
  • 8. Results and Discussions 1. Socio economic and demographic profile of the respondents 2. Marital Status of the respondents 20% 62% 18% Age wise distribution of the respondents 20-35 35-50 50-65 7 3 2 1 31 0 2 6 4 0 5 10 15 20 25 30 35 Student Service Self Employed Others (Home maker etc) Chart Title 20-35 35-50 50-65
  • 9. • Ho: Age of single women has no significant association with their social skills Ho: Occupation of single women has no association with their social skills • It can be said that Age has no significant association with the respondents’ social skills while, their occupation is significantly associated with their social skills. RELATIONSHIP BETWEEN SOCIO- ECONOMIC STATUS AND SOCIAL SKILLS OF THE RESPONDENTS DEGREES OF FREEDOM TABLE VALUE CALCULATED VALUE RESULTS OF HYPOTHESIS Factors Age 18 28.869 24.385 Accepted Occupation 18 28.869 30.736 Rejected Chi Square Test Results
  • 10. 0 10 20 30 40 50 60 70 I find it easy to establish contact with important persons. I don’t get angry when I am criticised by my friends. Learning is fun for me (I enjoy learning new things). I can socialise well. I do not hesitate in expressing my disagreement. I have several friends I can count on, as and when I need them I'm jealous of friends who achieve more than I do. People like me. 12 14 12 15 11 14 2 18 7 14 9 2 18 5 14 12 16 19 14 12 10 18 19 13 12 13 12 12 17 19 12 13 19 6 19 25 10 10 19 10 Responses to questions on social skills Strongly Disagree Disagree Sometimes Agree Strongly Agree
  • 11. Factors analysis – Factor— Social Skills Source: Analyses were based on the sample surveyed All the above factors have a significant relevance on the Social Skills of Single women As their factor loadings are above 0.6, (except the factor that says “I'm jealous of friends who achieve more than I do”, which explains 9.26 percent of the variation ) with the variances indicated against the factors. Variables Factor Loadings % of variation explained I find it easy to establish contact with important persons. 0.87 22.43 I don’t get angry when I am criticised by my friends 0.80 16.18 Learning is fun for me (I enjoy learning new things) 0.74 14.24 I can socialise well 0.71 12.64 I do not hesitate in expressing my disagreement 0.63 9.44 I have several friends I can count on, as and when I need them 0.71 6.24 I'm jealous of friends who achieve more than I do. 0.54 9.26 People like me 0.73 9.57
  • 12. Conclusion In the last few years, singularity has become a common phenomenon has become a socially acceptable status of women and women are also able to cope up well with their singlehood and handle their responsibilities better. Some of the respondents unanimously mentioned “It is better to be alone than in a toxic relationship”. They also felt a lot empowered.
  • 13. Bibilography • Ahmed R, Seedat M, van Niekerk A, Bulbulia S. Discerning community resilience in disadvantaged communities in the context of violence and injury prevention. South African Journal of Psychology. 2004;34(3):386–408. • Ambler M. Putting a name to Cultural resilience. Tribal College Journal. 2003;14(4):8–9. • Andersson N, Ledogar RJ. The CIET Aboriginal youth resilience studies: 14 years of capacity building and methods development in Canada. Pimatisiwin: Journal of Aboriginal and Indigenous Community Health. 2008;6(2):65–88. • Anthony EJ. The syndrome of the psychologically invulnerable child. In: Anthony EJ, Koupernik C, editors. The Child in His Family: Children at Psychiatric Risk. New York: Wiley; 1974. pp. 529– 545. • Brave Heart MYH. The return to the sacred path: Healing the historical trauma and historical unresolved grief response among the Lakota through a psycho-educational group intervention. Smith College Studies in Social Work. 1998;68(3):287–305. • Brave Heart MYH. The historical trauma response among Natives and its relationship with substance abuse: A Lakota illustration. Journal of Psychoactive Drugs. 2003;35(1):7–13. • Brave Heart MYH, DeBruyn LM. The Native American holocaust: Healing historical unresolved grief. Native American and Alaska Native Mental Health Research. 1998;8(2):56–78.
  • 14. Bibilography • Burack J, Blidner A, Flores H, Fitch T. Constructions and deconstructions of risk, resilience and wellbeing: A model for understanding the development of Aboriginal adolescents. Australasian Psychiatry. 2007;15(Supplement 1):S18–23. • Chandler MJ, Lalonde C. Cultural continuity as a hedge against suicide in Canada’s First Nations. Transcultural Psychiatry. 1998;35:191–219. • Duran E, Duran B. Native American Post-Colonial Psychology. New York: State University of New York Press; 1995. • Fergus S, Zimmerman M. Adolescent resilience: A Framework for understanding health development in the face of risk. Annual Review of Public Health. 2005;26:399–419. • Fleming J, Ledogar RJ. Resilience, an Evolving Concept: A Review of Literature Relevant to Aboriginal Research. Pimatisiwin: Journal of Aboriginal and Indigenous Community Health. 2008;6(2):7–23. • Fonagy P, Steele M, Steele H, Higgitt A, Target M. The Emmanuel Miller Memorial Lecture 1992 — The theory and practice of resilience. Journal of Child Psychology and Psychiatry. 1994;35(2):231–257.
  • 15. • We would both like to thank the esteemed organisation for giving us this opportunity to present our work.