2. HEALTHADZ OBJECTIVE
Target Audience: Patients, medical researchers, Doctors and Medical Practitioners
Goal’s Approach Propose Result
Increase CTR from
visitors/Traffic.
Content post/ Native
Ads/Video Ads/ Banners
Higher CTR 0.16 to 0.5%
Drive Traffic to website and
encourage engagement.
Keywords Ads placement ROI
Call to action Links/Tracking
pixel etc.
3. Industry leading Display Ads
+50% higher
ad-viewability rate
+55% longer
session duration
Up to 4x higher
Click Through Rate
Healthadz key stats
Up to 3x higher
conversion rate
3x low Conversion
Cost
Ads
1 2 3
ROI
4. Healthadz: Pioneers in Healthcare DSP Platform.
150+ million
monthly
site visits
290+ million
monthly
pageviews
780+ million
monthly
impressions
70+ million
monthly unique
users
5. Formats
Display, Native, Video
Platform
Desktop + Mobile
Sizes
970X250 - 970x90 – 728x90
300x600 – 160x600 – 120x600
336x280 – 300x250 - 250X250
320x50 - 320X100 – 300x50 – 300x100
Native Display
In Read Video
Healthadz in numbers
Devices
30% Desktop + 70% Mobile
Qualification
86% users with a postgraduate
qualification for MP
Gender
50% Female
50% Male
Age
18-24: 30%
25-34: 35%
35-44: 15%
45+: 20%
6. 28
%
34
%
26
%
3%6% 3%
Global Reach:
70+ million monthly unique users
15+ million registered members from 193 countries
(Top 10 Countries Monthly Impressions)
Country Monthly Impressions
United States 94M
India 90M
United Kingdom 47M
China 37M
Indonesia 35M
Philippines 30M
Malaysia 24M
Germany 20M
Australia 20M
Canada 19M
7. Reach in Asia
1
2
3
4
6
7 8
9
10
5
Country Monthly Impressions
India 90M
China 37M
Philippines 30M
Indonesia 35M
Malaysia 24M
Pakistan 13M
South Korea 13M
Japan 8M
Thailand 7M
Singapore 6M
8. CASE STUDY FROM ONE OF OUR PUBLISHER COMPANIES
HIGHER ENGAGEMENT ON OUR PUBLISHER SITE VS. FACEBOOK AND LINKEDIN
40% Longer Session Duration27% More Pages / Session32% Lower Bounce Rate
Pub FB LI FB LI FB LIpub Pub
Source: Customer Google Analytics Data, Sep-Oct 2018
9. Programmatic Offerings
Deal Type Inventory Type Sizes Device
Preferred Deal
Display
970x250 - 300x600
Desktop970x90 - 728x90 - 160x600 - 120x600
336x280 - 300x250 - 250x250
728x90 - 300x600 - 160x600 - 120x600
336x280 - 300x250 - 250x250 - 300x100
300x50 - 320x100 - 320x50
Tablet
336x280 - 300x250 - 250x250 -
300x100 - 300x50 - 320x100 - 320x50
Mobile
Native All
Native Video Native All
Preroll Video Video Ad Desktop
Private Auction Display All Sizes excluding 970x250 All
10. Here are three prime examples of effective native advertising campaigns for healthcare products and services:
1. Diabetes In Control
The owner of a diabetes Web Portal called Diabetes in Control wanted to drive users from the Healthadz, Health Network to their portal in
order to consume content, interact with the brand, sign up for newsletters and of course, view sponsor and advertiser messages. Healthadz
worked with Diabetes in Control to create a series of native ads targeting users across the network on sites and articles which included topics
like diabetes, weight loss and obesity, diet, cardiovascular health, blood pressure/sugar and others.
11. EyeBuyDirect
EyeBuyDirect is a leading online retailer of affordable, quality and stylish eyewear. Healthadz worked with EyeBuyDirect to drive users from across
the entire Healthadz, Health Network to specific landing pages which were known to convert at higher rates. Healthadz also integrated our
conversion pixel into their shopping cart so they could more easily track cost per acquisition (CPA).
12. Doctor’s Option
Doctor’s Option is an eCommerce Website which provides an array of health-oriented products from medical supplies to books on specific medical
topics as well as fitness equipment and more. We worked with representatives at Doctor’s Option to craft native ads around specific topics and
subjects that they chose based on conversion rates and margins.
13. NURX
NURX is a discreet online prescription service that makes it easy for anyone, regardless of circumstance, to get medication quickly, discreetly,
and affordably. Healthadz worked with NURX to brainstorm creative images and to test ads in order to pinpoint which versions most effective
drove users from specific articles to the NURX offer at scale.
Page Objective:
To myth-bust. Performance on RG is not only strong, but in many cases, SUPERIOR to the biggest digital players in the world; Facebook and LinkedIn. This is because RG provides Relevant Traffic from Targeted Campaigns to your sites…meaning more engaged users (and in-turn), potential customers.
Talking Points
This is a recent case-study from one of our global life science companies.
It proves that the same creative placed on RG vs. Facebook and LinkedIn results in RG-directed users being significantly more engaged users when they reach your site.
RG-directed users bounced 32% less than FB and LI directed traffic.
RG-directed users read 27% more pages on the clients site vs. FB and LI directed traffic.
RG-Directed users spend 40% longer on the clients site vs. FB and LI directed traffic.
