The document discusses an online medical care platform called Continuo Salutem that connects doctors and patients for convenient mobile access and continuous care for diabetes and ischemic heart disease. It provides 3 tiers of medical consulting services and plans to partner with doctors, insurance companies, testing labs and patients. Market research suggests the platform needs to offer secure medical record handling and competitive compensation for doctors. The go-to-market plan includes mall kiosks, health events, and videos over 4 years with projected revenues of $131,524 in year 1 growing to $178,000 in year 3 for the US market. Next steps include further field research, financial evaluation, and international rollout.

1. 7.4 million Deaths
$313 Billion USD

2. The Global Picture for Diabetes

3. 7.4 million Deaths
$3 13 Bn. USD
Disease
Interception is the
next frontier

4. Online Medical Care:
Continuo Salutem
connect doctors & patients
convenient mobile access
continuous care for diabetes and IHD
high quality care from licensed health care professionals

5. Mobile Application

6. Website platform

7. Tier 1
Entry Service Level
Tier 2
Regular
Service Level
Tier 3
Premium
Service Level
Engagement
3 Tiers of Medical Consulting
From User to Patient

8. Business
Model
- Doctors
- Insurance
- Testing labs
- Patients
- Consumers

9. Market Research
needs to be convenient
offer secure medical record handling
competitive compensation to doctors

10. Spring
2016
Summer
2016
Fall
2016
Winter
2017
Go-to-Market Plan

11. 11
Launch
Activities
Mall
Kiosks
Eating
Healthy
Health
Club
Events
Video
Tutorials
Marketing

12. Financials
(580) (400)
2,300
13,800
18,400
131,524
(1,000)
(500)
-
500
1,000
1,500
2,000
2,500
(72,000)
(22,000)
28,000
78,000
128,000
178,000
Year 1 MA Year 2 MA Year 3 U.S.A.
Population
Revenue (USD)

13. Partnership
Conclusion & Next Steps
Field research
In-depth financial evaluation
International rollout
Standardization of disease interception tactics and protocol

14. Thank you
• Sara Leitner
• Suzanne Alfano
• Marianela Montemayor
• Manchit Malhan
• Rolf Figi
14

15. http://launchworkplaces.com/temp-backup/Gaithersburg/launch-event/winning-business-model-deep-dive/
https://www.inboundnow.com/the-importance-of-market-research-in-developing-a-successful-marketing-strategy-for-your-brand/
http://realwebmarketing.net/market-research/
http://www.bbc.co.uk/programmes/b006mywy
https://www.womenonwheels.org/?chapters_posts_type=massachusetts
http://1fotonin.com/group/usa-images/index.htm
http://www.globalaxs.net/about-us/staff-listing/
http://blog.startlabs.rs/post/87690062183/ceed-go-to-market-launch-your-products-in-a-lean#.VzDjHPmDGko
https://businessfirstfamily.com/mall-kiosks-benefit-entrepreneurs/
http://healthyhomestead.com/how-to-eat-healthy-on-a-budget/
http://www.chelseahealthclub.com/fitness-club
http://shrhabitat.org/financials//