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Team4-Week11

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NTCBmkt

第四組-這是我們問卷的調查結果，還是以學生居多，女性居多，所以可能較不客觀

Education
1 of 23
 
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青啤頂多只能排到第三名，而龍泉更慘 !!!!
消費者依然喜歡去“便利”的地方購買啤酒 便利 ( 便利商店 )> 價格 ( 量販店 ) 項目 次數 便利商店 105 超市 63 量販店 65 熱炒店 44 雜貨店 19 啤酒屋 15 夜市小吃店 3 KTV 16 其他 6
不管男女，飲酒的情況均為聚餐，而非應酬 主要飲酒地點為家中，次要為熱炒店
 
青啤依然輸慘 !!!!
無論任何職業 都是以聚餐為主 !! 呼應飲酒習慣改變
學生較常在家中 ( 自己 / 別人 ) 喝酒 製造、工、商、軍公教較常在餐廳喝酒
不論職業為何，都是經常與朋友喝啤酒
學生相較其他職業，喝酒頻率較短
選擇品牌時 工、商、軍公教，選擇台啤 台啤占學生 1/2 的選擇，海尼根則是 1/4
所得在購買什麼品牌上，並沒有太大的差異
 
項目 台啤 青啤 打折 1 代言人 1 2 電視廣告 2 1 網路廣告 人員促銷 集點抽獎 平面廣告 3 3 包裝精美 戶外活動 國際形象 球隊
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Team4-Week11

Editor's Notes

  1. 不管男性或是女性，線在飲酒的習慣幾乎改變成聚餐而非以前的應酬為主 ( 與找到的資料相符合 !!!!!)
  2. 跟朋友一起喝酒，也呼應應酬喝酒的習慣改變 !!! 並且以小型聚餐為主 ! 男性一個月一次 女性半年一次
  3. 不管男性或女性 第一選擇是台啤 第二則是海尼根 青啤依然很慘 !!!
  4. 影響最大 品牌 來源國 跟隨流行 最不影響 口味 ( 蒙眼測試是正確的 因為沒有差異 ) 嚐鮮 促銷