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Roy ionas - CEO and Founder, LeadSpotting
- 1. Actionable Insights from Open Sources HOW ARTIFICIAL INTELLIGENCE CAN ACCELERATE AUDIENCE INFLUENCE AND ENGAGEMENT.
- 2. Experienced Intelligence Community & Hi-Tech veterans, who specialize in collection of data from open sources and transforming them into insights Who we are
- 4. Leads Insights Intelligence • Data collection • Text analytics • Image understanding • Artificial intelligence Our core technology
- 5. Let’s Talk Social Media & Influence
- 6. The common example • The US election taught as all that the name of the game now is 0700 Influence
- 7. Let’s Talk Influence • Not only in the political world - influence is the name of the game in the commercial space
- 8. Lets Talk influence • Not only Fake news -Everybody wants to influence and to engage better
- 9. Influence – standard marketing paradigm • The main marketing paradigm Market research Key messages Create content Campaign
- 10. Influence - the gaps in the process • For influencing we need to make many assumptions Who is the target audience? What key messages will work? What is the optional way to spread the campaign?
- 11. The pain - day to day example • Big headache for marketers and brand managers – How to create engaging, influencing new posts every day?
- 12. Our solution: AudienceDive (Beta) Get to know your Audience better Provides meaningful Insights how to Influence Understand What is trending now and how to use it • Unmatched audience insights • Aimed for marketing and brand managers AI Based division of your audience into groups
- 13. Our solution: Insights on how to engage
- 14. The flavour: Influence methods analysis • Understanding which methods of influence worked on your audience in the past
- 15. The technology background EmotionalCognitive Statistics Data Logic Claims Approaching Reason Personal story Case study Approaching the emotion Other people norm and behaviour Numbers, statistics, information, spend, sponsor, fund, waste, makes sense, reason, because, let’s, we should, why, Did you know, Other people, People in your neighbourhood, friends, belong, loyal How would you feel if… Can you imagine… The story of … help, save, better, remember, disgusting
- 16. Example 1: • Trying to influence parents using emotional mother and child images
- 17. Example 2: • Trying to influence pro/against Brexit using a major cognitive claim - money figures indication
- 19. Step 1: Define your audience
- 20. Option 1: Account monitoring • I want to monitor and influence the audience of all my competitors List of competitors Discover their social profiles Collect their followers/people mentioning them
- 21. Option 2: Audience exploring • Build an audience based on common criteria including discussions
- 22. Option 3: Inject your audience
- 23. Now we listen, process and classify
- 24. The outcome • Automatic division of your audience into subgroups • Understanding who are the key influencers, ways to distribute and trending topics • Understanding which campaign worked and which influence methods they used Critical key insights on how to influence better
- 25. What’s next? Actual simulator • A simulator that allows you to “send” posts and images to your audience and estimate the future reaction/scale of influence
- 26. Want to join? • Currently we've closed beta with 5 top customers • Open beta starts in February 2019 • Full launch at the end of March 2019
- 27. Thank you