Student.com is a marketplace for student housing that aims to help students easily find safe and high-quality housing. It addresses problems with the traditional process of finding student housing, which can be fragmented, unsafe, lack transparency and local knowledge. Student.com provides a centralized inventory of student housing options, user reviews and ratings, detailed property descriptions and photos, and a simple online booking process. The document discusses how both students and landlords benefit from Student.com's services, and provides statistics on the company's growth in gross booking value and users.
6. ˟ Inventory is fragmented
˟ Concerns for safety and quality
˟ Language barriers
˟ Lack of local knowledge
˟ Complex / unfamiliar booking processes
˟ Non-standardized information
Landlords seek
efficiencies in the
marketing and
booking process
Students / Parents
face a daunting task
when finding
housing
Finding Student Housing is a Broken Process
with very Little Transparency
4
7. 6
Browse online
classifieds
Email landlords
Walk through
potential units
Submit applicationSign leasePay security deposit
Move-in
Don’t cater to specific
needs of students
Response times vary
greatly
Apartment may be very
different than listing
Separate for each
apartment
Terms aren’t aligned with
student needs
Often paid by parent
Often misaligned with
school year
Inventory in one
place
Ratings and
Reviews
Detailed photos
and
descriptions
Simple booking
process
Easy way to pay
Localised
experience
Multilingual
booking
support
Local
knowledge
sharing
Safety and
verification
Alipay
WeChat Pay
The traditional process for finding student housing is still fundamentally
broken
5
8. 7
Students want to search based on their campus and they want a ”bed”
Property portals don’t cater to the needs of students and searches are based on whole apartments
Not catering for student needs makes finding local student specific
properties hard for an international student
Properties that
are ready to
move in
Check-in check-
out to match
exact course
dates
Campus based
search
Room mate
matching
6
9. 8
Booking.com and Airbnb are optimised for stays of under 30 days and
both of them target business travelers and vacation rentals
Full semester
Full language
program
Full pre-
sessional course
Appropriate
supply
Only works for very short stays and not matched to student requirements
Most student courses are longer than 30 days
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11. Student.com brings the industry its much needed and efficient
Managed Marketplace with value-add to both students and landlord partners…
Greatly improves
the Student
Experience
Provides value
to Landlords &
Partners
ü Convenience
ü 24 hour service
ü Quality
ü Transparency
ü Localised listings
ü Multi-lingual booking support
ü High quality content
ü Better deals
ü No hidden fees
ü Total peace of mind
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13. ˟ Limited access to and understanding of international
students
˟ Lack of localized marketing expertise or resources
˟ Low transaction frequency and high transaction values
increases the importance of market data
˟ Lease up risk exists for every new property
˟ Even the best operators have voids in stabilised assets
Landlords seek
efficiencies in the
marketing and
booking process
Students / Parents
face a daunting task
when finding
housing
Landlords also have challenges
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15. With millions of students around the world using Student.com every year,
we have unique data intelligence of student demand and behavior
# users
-
100.000
200.000
300.000
400.000
500.000
600.000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Visitors to Student.com
2018
2017
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Online visitors to Nottingham UK
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Online visitor to Melbourne AUS
2018
2017
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16. Sources: Higher Education Statistics Agency Institute of International Education, CBIE, Eurostat, Australian Government Department of Education and Training, OECD. Some figures are estimates based on the data available.
Property level intelligence helps drive pricing and marketing strategies
27
17. Student.com also serves as an important marketing platform for
properties to build exposure and brand image
Student.com brand building with landlordsStudent.com seasonal campaigns based on in-
house intelligence
Oct: Early Bird for Liverpool
Nov: Jan short stay
Nov: Nov 11th campaign for
AUS
Dec: Starting of Nottingham
28
18. Student.com brings the industry its much needed and efficient
Managed Marketplace with value-add to both students and landlord partners…
Greatly improves
the Student
Experience
Provides value
to Landlords &
Partners
ü Efficient customer acquisition
ü Access to massive global market
ü Access to detailed country & city-level
analytics
ü Data to enable dynamic pricing and yield
management
ü Housing portal for universities
ü Trusted partner for feeder programs
and education agents
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19. Student.com since last time I was at NOAH?
Gross Booking Value 2019: $310m
Organic growth of 67%
GBV Since Inception will hit: $1bn+
20. Growth by M&A
Over 350% growth in North American bookings revenue for Q1 2019
2
Target has been active in the North
American market for over 10 years and
built very deep demand and supply side
relationships
Coverage
Stronghold
Top States (Arizona, California, Illinois,
Indiana, Michigan, Minnesota)
Top Colleges (University of Southern
California, University of Illinois,
University of Arizona, Michigan State
University, University of Minnesota,
University of California – Riverside)
21. Accelerated growth plan supported by M&A gets Student.com to over
$1.2bn in Gross Booking Value and over $25m in EBITDA within 3 years
-
20.000
40.000
60.000
80.000
100.000
120.000
140.000
160.000
-
200
400
600
800
1.000
1.200
1.400
2018 2019 2020 2021
Gross booking Value Bookings
$750m
$444m
$209m
$1.2bn
StudentBookings
GrossbookingValue
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