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Student.com
NOAH Tel Aviv 2019
Luke Nolan Founder & CEO
 @NOAHConference
 @noah_conference
 @noah-conference
 @NOAHConference
FOLLOW USONSOCIAL
The World’s
Leading
Marketplace for
Student Housing
To help every
student find
their perfect
home
˟ Inventory is fragmented
˟ Concerns for safety and quality
˟ Language barriers
˟ Lack of local knowledge
˟ Complex / unfamiliar booking processes
˟ Non-standardized information
Landlords seek
efficiencies in the
marketing and
booking process
Students / Parents
face a daunting task
when finding
housing
Finding Student Housing is a Broken Process
with very Little Transparency
4
6
Browse online
classifieds
Email landlords
Walk through
potential units
Submit applicationSign leasePay security deposit
Move-in
Don’t cater to specific
needs of students
Response times vary
greatly
Apartment may be very
different than listing
Separate for each
apartment
Terms aren’t aligned with
student needs
Often paid by parent
Often misaligned with
school year
Inventory in one
place
Ratings and
Reviews
Detailed photos
and
descriptions
Simple booking
process
Easy way to pay
Localised
experience
Multilingual
booking
support
Local
knowledge
sharing
Safety and
verification
Alipay
WeChat Pay
The traditional process for finding student housing is still fundamentally
broken
5
7
Students want to search based on their campus and they want a ”bed”
Property portals don’t cater to the needs of students and searches are based on whole apartments
Not catering for student needs makes finding local student specific
properties hard for an international student
Properties that
are ready to
move in
Check-in check-
out to match
exact course
dates
Campus based
search
Room mate
matching
6
8
Booking.com and Airbnb are optimised for stays of under 30 days and
both of them target business travelers and vacation rentals
Full semester
Full language
program
Full pre-
sessional course
Appropriate
supply
Only works for very short stays and not matched to student requirements
Most student courses are longer than 30 days
7
19
Student.com brings the industry its much needed and efficient
Managed Marketplace with value-add to both students and landlord partners…
Greatly improves
the Student
Experience
Provides value
to Landlords &
Partners
ü Convenience
ü 24 hour service
ü Quality
ü Transparency
ü Localised listings
ü Multi-lingual booking support
ü High quality content
ü Better deals
ü No hidden fees
ü Total peace of mind
18
20
˟ Limited access to and understanding of international
students
˟ Lack of localized marketing expertise or resources
˟ Low transaction frequency and high transaction values
increases the importance of market data
˟ Lease up risk exists for every new property
˟ Even the best operators have voids in stabilised assets
Landlords seek
efficiencies in the
marketing and
booking process
Students / Parents
face a daunting task
when finding
housing
Landlords also have challenges
25
350,734
186,264
58,660
97,850
114,006
Top 5 corridors in 2019
With millions of students around the world using Student.com every year,
we have unique data intelligence of student demand and behavior
# users
-
100.000
200.000
300.000
400.000
500.000
600.000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Visitors to Student.com
2018
2017
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Online visitors to Nottingham UK
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Online visitor to Melbourne AUS
2018
2017
26
Sources: Higher Education Statistics Agency Institute of International Education, CBIE, Eurostat, Australian Government Department of Education and Training, OECD. Some figures are estimates based on the data available.
Property level intelligence helps drive pricing and marketing strategies
27
Student.com also serves as an important marketing platform for
properties to build exposure and brand image
Student.com brand building with landlordsStudent.com seasonal campaigns based on in-
house intelligence
Oct: Early Bird for Liverpool
Nov: Jan short stay
Nov: Nov 11th campaign for
AUS
Dec: Starting of Nottingham
28
Student.com brings the industry its much needed and efficient
Managed Marketplace with value-add to both students and landlord partners…
Greatly improves
the Student
Experience
Provides value
to Landlords &
Partners
ü Efficient customer acquisition
ü Access to massive global market
ü Access to detailed country & city-level
analytics
ü Data to enable dynamic pricing and yield
management
ü Housing portal for universities
ü Trusted partner for feeder programs
and education agents
29
Student.com since last time I was at NOAH?
Gross Booking Value 2019: $310m
Organic growth of 67%
GBV Since Inception will hit: $1bn+
Growth by M&A
Over 350% growth in North American bookings revenue for Q1 2019
2
Target has been active in the North
American market for over 10 years and
built very deep demand and supply side
relationships
Coverage
Stronghold
Top States (Arizona, California, Illinois,
Indiana, Michigan, Minnesota)
Top Colleges (University of Southern
California, University of Illinois,
University of Arizona, Michigan State
University, University of Minnesota,
University of California – Riverside)
Accelerated growth plan supported by M&A gets Student.com to over
$1.2bn in Gross Booking Value and over $25m in EBITDA within 3 years
-
20.000
40.000
60.000
80.000
100.000
120.000
140.000
160.000
-
200
400
600
800
1.000
1.200
1.400
2018 2019 2020 2021
Gross booking Value Bookings
$750m
$444m
$209m
$1.2bn
StudentBookings
GrossbookingValue
9
Student.com - NOAH19 Tel Aviv

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Student.com - NOAH19 Tel Aviv

  • 1. Student.com NOAH Tel Aviv 2019 Luke Nolan Founder & CEO
  • 2.  @NOAHConference  @noah_conference  @noah-conference  @NOAHConference FOLLOW USONSOCIAL
  • 4. To help every student find their perfect home
  • 5.
  • 6. ˟ Inventory is fragmented ˟ Concerns for safety and quality ˟ Language barriers ˟ Lack of local knowledge ˟ Complex / unfamiliar booking processes ˟ Non-standardized information Landlords seek efficiencies in the marketing and booking process Students / Parents face a daunting task when finding housing Finding Student Housing is a Broken Process with very Little Transparency 4
  • 7. 6 Browse online classifieds Email landlords Walk through potential units Submit applicationSign leasePay security deposit Move-in Don’t cater to specific needs of students Response times vary greatly Apartment may be very different than listing Separate for each apartment Terms aren’t aligned with student needs Often paid by parent Often misaligned with school year Inventory in one place Ratings and Reviews Detailed photos and descriptions Simple booking process Easy way to pay Localised experience Multilingual booking support Local knowledge sharing Safety and verification Alipay WeChat Pay The traditional process for finding student housing is still fundamentally broken 5
  • 8. 7 Students want to search based on their campus and they want a ”bed” Property portals don’t cater to the needs of students and searches are based on whole apartments Not catering for student needs makes finding local student specific properties hard for an international student Properties that are ready to move in Check-in check- out to match exact course dates Campus based search Room mate matching 6
  • 9. 8 Booking.com and Airbnb are optimised for stays of under 30 days and both of them target business travelers and vacation rentals Full semester Full language program Full pre- sessional course Appropriate supply Only works for very short stays and not matched to student requirements Most student courses are longer than 30 days 7
  • 10. 19
  • 11. Student.com brings the industry its much needed and efficient Managed Marketplace with value-add to both students and landlord partners… Greatly improves the Student Experience Provides value to Landlords & Partners ü Convenience ü 24 hour service ü Quality ü Transparency ü Localised listings ü Multi-lingual booking support ü High quality content ü Better deals ü No hidden fees ü Total peace of mind 18
  • 12. 20
  • 13. ˟ Limited access to and understanding of international students ˟ Lack of localized marketing expertise or resources ˟ Low transaction frequency and high transaction values increases the importance of market data ˟ Lease up risk exists for every new property ˟ Even the best operators have voids in stabilised assets Landlords seek efficiencies in the marketing and booking process Students / Parents face a daunting task when finding housing Landlords also have challenges 25
  • 15. With millions of students around the world using Student.com every year, we have unique data intelligence of student demand and behavior # users - 100.000 200.000 300.000 400.000 500.000 600.000 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Visitors to Student.com 2018 2017 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Online visitors to Nottingham UK Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Online visitor to Melbourne AUS 2018 2017 26
  • 16. Sources: Higher Education Statistics Agency Institute of International Education, CBIE, Eurostat, Australian Government Department of Education and Training, OECD. Some figures are estimates based on the data available. Property level intelligence helps drive pricing and marketing strategies 27
  • 17. Student.com also serves as an important marketing platform for properties to build exposure and brand image Student.com brand building with landlordsStudent.com seasonal campaigns based on in- house intelligence Oct: Early Bird for Liverpool Nov: Jan short stay Nov: Nov 11th campaign for AUS Dec: Starting of Nottingham 28
  • 18. Student.com brings the industry its much needed and efficient Managed Marketplace with value-add to both students and landlord partners… Greatly improves the Student Experience Provides value to Landlords & Partners ü Efficient customer acquisition ü Access to massive global market ü Access to detailed country & city-level analytics ü Data to enable dynamic pricing and yield management ü Housing portal for universities ü Trusted partner for feeder programs and education agents 29
  • 19. Student.com since last time I was at NOAH? Gross Booking Value 2019: $310m Organic growth of 67% GBV Since Inception will hit: $1bn+
  • 20. Growth by M&A Over 350% growth in North American bookings revenue for Q1 2019 2 Target has been active in the North American market for over 10 years and built very deep demand and supply side relationships Coverage Stronghold Top States (Arizona, California, Illinois, Indiana, Michigan, Minnesota) Top Colleges (University of Southern California, University of Illinois, University of Arizona, Michigan State University, University of Minnesota, University of California – Riverside)
  • 21. Accelerated growth plan supported by M&A gets Student.com to over $1.2bn in Gross Booking Value and over $25m in EBITDA within 3 years - 20.000 40.000 60.000 80.000 100.000 120.000 140.000 160.000 - 200 400 600 800 1.000 1.200 1.400 2018 2019 2020 2021 Gross booking Value Bookings $750m $444m $209m $1.2bn StudentBookings GrossbookingValue 9