2. Pibsly guides students and parents
through one of the biggest financial
decisions of their lives
Corine is on an entrepreneurial path grounded with experience and
education. She spent five years with Deloitte first as a technology
analyst and then as a strategy and operations consultant.
CEO “THE HUSTLER”
CORINE WINFIELD
Hannah is the queen of User Experience Design, managing and art
directing UX, defining the experience for custom mobile products for
top customers across all industries.
CDO “THE TURTLENECK”
HANNAH STROBEL
Kimberly's not a hipster in the literal sense, but completely 'hip' with
what Pibsly's customers want. Her scattered past translates nicely
into 'multidisciplinary' experience, and she’s a social media maven.
CMO “THE HIPSTER”
KIMBERLY NOON

3. 20M Americans attend college each year
STUDENT LOAN MARKET

4. 20M Americans attend college each year
STUDENT LOAN MARKET
12M have to borrow money

5. STUDENT LOAN MARKET
Total student loan debt hit a high point
1T$

6. THE PROBLEM
Confusion
High
Interest
Rates
Prospective students and parents need
help with financial decisions.

7. COLLEGE DECISION DILEMMA
College student’s primary concern about going to college used
to be whether they would get into the college of their choice.
Now it is: “debt incurred for their degree.”
Many graduates today say they did not know how much
student loan debt they were racking up over their four years of
college. They didn’t even think about it until their first loan
payment post graduation. Some say they may have chosen a
different school had they had more information when making
the decision.
We want to give college bound students the tools they need to
pick the right school and the right loans.

8. EXISTING TOOLS
COLLEGE PREP TOOL LOAN CALCULATOR BUDGET CALCULATOR
There are tools out there to help students and parents, but none that fully meet their
needs when it comes to the college decision. There is no one-stop-shop to help
students and parents answer the gamut of questions they have while going through
the college decision process. It’s a tedious endeavor in terms of the number of
applications and forms required, and if a student has a financial gap between the
money saved/received and the cost of tuition, then they have even more work to do.

9. students and parents through one of
the biggest financial decisions of their
lives.
WE GUIDE…

10. THE PRODUCT
College bound students can use the Pibsly tool to compare colleges from a range of
perspectives including a financial view and personal perks. If they have a financial
gap, they can go on to compare private student loans, in easy to understand terms.
Pibsly guides students and parents through the college decision process.

11. THE PRODUCT

12. THE PRODUCT

13. THE PRODUCT

14. THE PRODUCT

15. THE PRODUCT

16. THE PRODUCT

17. THE PRODUCT

19. THE PRODUCT

21. THE PRODUCT

22. THE PRODUCT

23. THE COMPETITION
SHORT TERM ENGAGEMENT
LONG TERM ENGAGEMENT
SINGLE FOCUS COMPREHENSIVE
Competitor analysis based on engagement and comprehensiveness.
Pibsly seeks to capture customers while in high school and keep them throughout
the life of their student loans.

24. PIBSLY EVOLUTION
SHORT TERM MEDIUM TERM LONG TERM
Capture lead and
commissions fees
Growth period:
Acquire customers
Refine the user
experience
LAUNCH
PIBLSY
Q3 2013 Q4 2013 2014 - 2018
Form key
partnerships
Test and refine
with customers
BUILD
PIBLSY
Build the Pibsly
tool
Growth period:
Acquire customers
Explore additional
revenue streams
PIBLSY
2.0
Build more value
into the tool

25. CUSTOMER ACQUISITION

26. TOP LINE
$4M
$8M
$12M
$16M
2013 2014 2015 2016 2017 2018
REVENUE

27. BOTTOM LINE
$4M
$8M
$12M
$16M
2013 2014 2015 2016 2017 2018
REVENUE NET INCOME

28. KEY EVENTS
$4M
$8M
$12M
$16M
2013 2014 2015 2016 2017 2018
REVENUE NET INCOME
$300K IN SEED FUNDING 1M CUSTOMERS 5M CUSTOMERS

29. REVENUE ASSUMPTIONS
Lead Fee Revenue
Sales Commission
Cost of Sales
Customer-to-Lead Conversion Rate
Average loan size / customer
Quarterly growth rate
$45 during peak times
1% of sales
35% of revenue
5%
$5,000
Up to 5X over the next two years
Up to 2X in 2016
2X in 2017
1.5X in 2018

30. OUR ONGOING INTEREST
Develop innovative products to
make the college choice more fun!

32. APPENDIX
I. Business Model Canvas
II. Key Partnerships
III. Financial Forecast
IV. Video
V. Sales Team Business Cards
VI. Today’s Loan Interfaces

33. K
P
KP
KA
VP
CR
CS
KR
CH
C$
R$
banks
non-bank lenders
credit unions
Payscale
FAFSA
Common App
customer acquisition
marketing
technology/platform
broker/dealer
guide students and
parents through
one of the biggest
financial decisions
of their lives
college decision
factors
student loan options
clarity + simplicity
tailored results
lending education
loan tracking +
rewards
sales team
our team/advisors
customer base
data collected
for students by
students
self-service
automated services
website/social
media
1:1 video
conferencing
schools
prospective +
current students
parents
graduates
customer acquisition
advertising/marketing
rewards
lead generation fees
commissions
advertising
freemium tool
salaries

34. KEY PARTNERSHIPS

35. FINANCIAL FORECAST
PIBSLY'5)YEAR'FINANCIAL'FORECAST
Q3#2013 Q4#2013 Q1#2014 Q2#2014 Q3#2014 Q4#2014 Q1#2015 Q2#2015 Q3#2015 4Q#2015 Q1#2016 Q2#2016 Q3#2016 Q4#2016 2017 2018
Revenue
Lead#Generation#Fees 8$######################### 45,000.00$############## 500.00$################### 225,000.00$############ 1,000.00$################ 225,000.00$############ 2,000.00$################ 1,125,000.00$######### 4,000.00$################ 1,125,000.00$######### 8,000.00$################ 2,250,000.00$######### 8,000.00$################ 2,250,000.00$######### 9,032,000.00$######### 13,548,000.00$#######
Broker#Fees 8$######################### 10,000.00$############## 2,500.00$################ 50,000.00$############## 5,000.00$################ 50,000.00$############## 10,000.00$############## 250,000.00$############ 20,000.00$############## 250,000.00$############ 40,000.00$############## 500,000.00$############ 40,000.00$############## 500,000.00$############ 2,160,000.00$######### 2,160,000.00$#########
Cost#of#Sales#(35%#of#Fees) 8$######################### 19,250.00$############## 1,050.00$################ 96,250.00$############## 2,100.00$################ 96,250.00$############## 4,200.00$################ 481,250.00$############ 8,400.00$################ 481,250.00$############ 16,800.00$############## 962,500.00$############ 16,800.00$############## 962,500.00$############ 3,917,200.00$######### 5,497,800.00$#########
Gross#Margin 8$######################### 35,750.00$############## 1,950.00$################ 178,750.00$############ 3,900.00$################ 178,750.00$############ 7,800.00$################ 893,750.00$############ 15,600.00$############## 893,750.00$############ 31,200.00$############## 1,787,500.00$######### 31,200.00$############## 1,787,500.00$######### 7,274,800.00$######### 10,210,200.00$#######
Operating'Expenses
Contract#Customer#Service#(5%#of#Fees) 8$######################### 8$######################### 150.00$################### 13,750.00$############## 300.00$################### 13,750.00$############## 600.00$################### 68,750.00$############## 1,200.00$################ 68,750.00$############## 2,400.00$################ 137,500.00$############ 2,400.00$################ 137,500.00$############ 559,600.00$############ 785,400.00$############
Salaries 20,000.00$############## 100,000.00$############ 100,000.00$############ 100,000.00$############ 100,000.00$############ 100,000.00$############ 200,000.00$############ 200,000.00$############ 200,000.00$############ 200,000.00$############ 200,000.00$############ 200,000.00$############ 200,000.00$############ 200,000.00$############ 1,000,000.00$######### 1,000,000.00$#########
Payscale#Partnership 8$######################### 1,000.00$################ 1,000.00$################ 1,000.00$################ 1,000.00$################ 5,000.00$################ 5,000.00$################ 5,000.00$################ 5,000.00$################ 5,000.00$################ 5,000.00$################ 5,000.00$################ 5,000.00$################ 5,000.00$################ 5,000.00$################ 5,000.00$################
General#Office 8$######################### 1,000.00$################ 1,000.00$################ 1,000.00$################ 1,000.00$################ 1,000.00$################ 1,000.00$################ 1,000.00$################ 1,000.00$################ 1,000.00$################ 1,000.00$################ 1,000.00$################ 1,000.00$################ 1,000.00$################ 4,000.00$################ 4,000.00$################
Contract#IT 10,000.00$############## 5,000.00$################ 1,000.00$################ 1,000.00$################ 1,000.00$################ 1,000.00$################ 5,000.00$################ 5,000.00$################ 5,000.00$################ 5,000.00$################ 5,000.00$################ 5,000.00$################ 5,000.00$################ 5,000.00$################ 20,000.00$############## 20,000.00$##############
Marketing 1,000.00$################ 1,000.00$################ 1,000.00$################ 1,000.00$################ 1,000.00$################ 1,000.00$################ 1,000.00$################ 1,000.00$################ 1,000.00$################ 1,000.00$################ 1,000.00$################ 1,000.00$################ 1,000.00$################ 1,000.00$################ 4,000.00$################ 4,000.00$################
Rent 8$######################### 1,800.00$################ 1,800.00$################ 1,800.00$################ 1,800.00$################ 1,800.00$################ 1,800.00$################ 1,800.00$################ 1,800.00$################ 1,800.00$################ 1,800.00$################ 1,800.00$################ 1,800.00$################ 1,800.00$################ 7,200.00$################ 7,200.00$################
Depreciation 50.00$##################### 50.00$##################### 50.00$##################### 50.00$##################### 50.00$##################### 50.00$##################### 50.00$##################### 50.00$##################### 50.00$##################### 50.00$##################### 50.00$##################### 50.00$##################### 50.00$##################### 800.00$###################
Total#Operating#Expenses 31,000.00$############## 109,800.00$############ 105,950.00$############ 119,550.00$############ 106,100.00$############ 123,550.00$############ 214,400.00$############ 282,550.00$############ 215,000.00$############ 282,550.00$############ 216,200.00$############ 351,300.00$############ 216,200.00$############ 351,300.00$############ 1,599,800.00$######### 1,825,600.00$#########
EBIT (31,000.00)$############# (74,050.00)$############# (104,000.00)$########### 59,200.00$############## (102,200.00)$########### 55,200.00$############## (206,600.00)$########### 611,200.00$############ (199,400.00)$########### 611,200.00$############ (185,000.00)$########### 1,436,200.00$######### (185,000.00)$########### 1,436,200.00$######### 5,675,000.00$######### 8,384,600.00$#########
Interest 8$######################### 8$######################### 8$######################### 8$######################### 8$######################### 8$######################### 8$######################### 8$######################### 8$######################### 8$######################### 8$######################### 8$######################### 8$######################### 8$######################### 1.00$####################### 2.00$#######################
EBT (31,000.00)$############# (74,050.00)$############# (104,000.00)$########### 59,200.00$############## (102,200.00)$########### 55,200.00$############## (206,600.00)$########### 611,200.00$############ (199,400.00)$########### 611,200.00$############ (185,000.00)$########### 1,436,200.00$######### (185,000.00)$########### 1,436,200.00$######### 5,674,999.00$######### 8,384,598.00$#########
Taxes (4,650.00)$############### (11,107.50)$############# (15,600.00)$############# 8,880.00$################ (15,330.00)$############# 8,280.00$################ (30,990.00)$############# 91,680.00$############## (29,910.00)$############# 91,680.00$############## (27,750.00)$############# 215,430.00$############ (27,750.00)$############# 215,430.00$############ 851,249.85$############ 1,257,689.70$#########
Net'Earnings (26,350.00)$''''''''''''' (62,942.50)$''''''''''''' (88,400.00)$''''''''''''' 50,320.00$'''''''''''''' (86,870.00)$''''''''''''' 46,920.00$'''''''''''''' (175,610.00)$''''''''''' 519,520.00$'''''''''''' (169,490.00)$''''''''''' 519,520.00$'''''''''''' (157,250.00)$''''''''''' 1,220,770.00$''''''''' (157,250.00)$''''''''''' 1,220,770.00$''''''''' 4,823,749.15$''''''''' 7,126,908.30$'''''''''
Net#Earnings#by#Year (89,292.50)$############# (78,030.00)$############# 693,940.00$############ 2,127,040.00$######### 4,823,749.15$######### 7,126,908.30$#########
Total'Run'Rate'(start')'end'of'2018) 14,604,314.95$'''''' 2013 2014 2015 2016 2017 2018
(89,292.50)$############# (78,030.00)$############# 693,940.00$############ 2,127,040.00$######### 4,823,749.15$######### 7,126,908.30$#########
Our'Ask (209,050.00)$########### Our'ask'is'$300K'(calculated'from'EBIT)
Assumptions
Qrtly#salary#expense#for#2013 20,000.00$##############
Qrtly#salaries#through#2014 100,000.00$############
Qtrly#salaries#from#2015#82016 200,000.00$############
Cost#of#Sales#is#X%#of#Fees 35%
Qrtly#Contract#IT#for#2014 1,000.00$################
Qrtly#Contract#IT#for#201582018 5,000.00$################
Qrtly#Payscale#Partnership#for#2014 1,000.00$################
Qrtly#Payscale#Partnership#for#201582018 5,000.00$################
Qrtly#General#Office 1,000.00$################
Qrtly#Marketing#Expense#(in#addition#to#COS) 1,000.00$################
Qrtly#Rent 1,800.00$################
#$3,000,000.00##
#$4,000,000.00##
#$5,000,000.00##
#$6,000,000.00##
#$7,000,000.00##
#$8,000,000.00##
Quarterly Net Earnings
Net#Earnings#
$4
$5
$6
$7
$8
Millions
Annual Net Earnings
Annual Net
Earnings
CLICK ABOVE TO OPEN

36. SALES TEAM

37. TODAY’S LOAN INTERFACES