2. Value Proposition
An online website and/or app that offers discounted room rates
from multiple hotels, apartments, and houses based on the customer
needs
● Pains: relieving the stress of having to go site to site searching for different
accommodations
● Gains: opportunity for discounted conveniently located to respective universities and
colleges
● MVP: a basic website that features accommodations around Cal Poly Pomona
4. Customer Segments
1). Jobs - Providing a platform for students to find accomadations for the school
year.
2). Pains/Gains - The search amongst different sites will no longer be necessary.
3). Customer Archetypes - Student who live far from school or just need new
arrangements. Companies who needs a space to put advertisements.
4). Market Type - Existing market.
6. Customer Relationships
Social Media
1. Creating website and Apps
2. Survey and feedback (Survey Monkey)
Loyalty program: VIP program
1. Beginning User - no reward or discount
2. Silver Level-50 success transaction on our website in one year, cashback on
each transaction
3. Gold level- 100 success transaction on our website in one year, cashback and
discount in each transaction.
7. Customer Relationships (continued)
Cash Back
refer our website to your friends, classmate, and family
Crossover with public site
Facebook
Advertisement
college website, college clubs, public site
8. Revenue Streams
● advertising
● intermediation fee (% off commission)
● not charging the renters, but people who are lending the place
9. Key Partnerships
● People who are offering their personal space
○ Home Owners
○ Apartment Landlords
● Businesses that are offering public space housing
○ Commercial Apartment Complexes
○ Hotels nearby Campuses
10. Key Partnerships (continued)
● Both the businesses and the “hosts” will provide long term and
short term temporary living arrangements options with their
own desired rate for potential tenants to pay
● Website and App Developers
○ Having professional website and app developers ensure
everything is created with an easy to use interface that is
aesthetically pleasing to customers
11. Key Resources
● human resources
● intellectual resources
○ app and site
● financial resources
○ friends, family, funding
● physical resources
○ our service
12. Key Activities
● Website and App Maintenance
○ Update the Website and App Regularly
○ Fix any bugs/errors with both
○ Ensure the website and app are running at
optimal performance
13. Key Activities
● Maintaining Relationships with Hosts and Customers
○ Administrators ensure professional communication
○ Customer service representatives available in case of issue not related to
technical problems
● Main distribution channel for our services and activities will be through
digital media
○ Phone line will also be available for customer service related inquiries so
multiple avenues of communication are available
14. Cost Structure
● Fixed Costs:
○ employees to maintain
the website
○ office space
● Variable Costs:
○ advertising on different forms of social media
○ costs to be put high ranking on search engines
