Digital & Adtech - Presentation by Ari Applbaum, VP Marketing of Anyclip at the NOAH Conference Tel Aviv 2018, Haoman 17 on the 14th of March 2018.

1. 11
We Get Video
AnyClip.com
March 2018

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2018
Old Billingsgate, London
6-7 June 2018
Tempodrom, Berlin
13-14 March 2018
Haoman 17, Tel Aviv
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution

3. 22
About AnyClip
AnyClip is the ‘glasses’ for video
content.
AnyClip produces accurate real-
time metadata and insights about
any content and leverages the
data to maximize video assets for
content owners and their buyers.

4. 33
AnyClip’s Track Record
PartnersContent Library
Investors

5. 44
Ecosystem Pain Points
44
Studios and
Broadcasters
• Losing Monetization
Channels
• Content Rights
Content Agencies
• Publishers Unable to Pay
Sports &
Entertainment
• Monetization Too Costly
and Time Consuming
Transparency &
Context
Brand Safety
Budgets Shifting
to Duopoly
Must Increase
Video Revenue
Trying to Cut
Costs
User Experience
Crucial
Advertiser
Content
Owner
Publisher

6. 55
AnyClip Content Platform
Content Owner
Introducing AnyClip Content Platform
Content Owner
Content Owner
Core Technology: AI Content Analysis Engine
AdvertiserPublisher AdvertiserPublisher
1
2 3

7. 66
Scene 1 Analysis Scene 2 Analysis
1. Luminous™ AI Content Analysis Engine
BRAND SAFETY
Outdoors
ADVERTISING
CATEGORY
Zest (Joy) SENTIMENT
Alcohol 85%BRAND SAFETY
Food & Drink
ADVERTISING
CATEGORY
Cheerfulness (Joy)SENTIMENT
smiling
hills
sky
car
smiling
plaid
sunglasses
driving
trees vines
branches
leaves
nature
group
laughing
hiking
grin
jumpingsmiling
hills
sky
car
smiling
trees vines
branches
leaves
plaid
sunglasses
nature
group
laughing
hiking
grindriving
jumping
hills
trees vines
branches
leaves
nature
hiking
smiling
laughing
grin
jumpingsmiling
mug giggle
beer
smiling
bar
table
wine
cheers
restaurant
laughing
group
night
plaid
rooftop
grinning
street
wine glasses
cars
dressmeal plates
taxi
drinking
women
citybeard
giggle
beer
bar
table
restaurant
group
night
grinning
street
cars
dress
taxi
women
city
plaid
mug
smiling
wine
cheers
laughing
rooftop
wine glasses
meal plates
drinking
beard
mug
bar
table
restaurant
platesmeal
wine glasses
giggle
smiling
laughing
drinking
grinning
beer
wine
cheers
Proprietary AI Engine
CONTENT
SAFETY
FILTER
ADVERTISING
CATEGORY
MATCHING
SENTIMENT
ANALYSIS
CONTENT
SAFETY
FILTER
ADVERTISING
CATEGORY
MATCHING
SENTIMENT
ANALYSIS
1
Analyzes Video & Produces Metadata & Insights in Real Time

8. 77
1. Luminous™ AI Content Analysis Engine
CELEBRITY:
Chris Pratt
woman
knife
motorcycle
man
jungle
BRAND IDENTIFIED:
Mercedes-Benz
plants
exterior
tension t-shirt
CELEBRITY: Bryce
Dallas Howard
table
BRAND SAFETY:
safe 100%
SENTIMENT:
exasperation 82%
ADVERTISING CATEGORY:
automotive 71%
railing
porch
1
Analyzes Video & Produces Metadata & Insights in Real Time

9. 88
1. Luminous™ AI Content Analysis Engine1
Analyzes Video & Produces Metadata & Insights in Real Time

10. 99
2. LRE™ – Luminous Recommendation Engine2
98%80% 85% 95%
Clip Metadata Search
Page Advertising Categories
Automotive
Books & Literature
Business & Finance
Careers
Education
Events & Attractions
Family & Relationships
Fine Art
Food & Drink
Healthy Living
Hobbies & Interests
Home & Garden
Medical Health
Movies
Music & Audio
News & Politics
Personal Finance
Pets
Pop Culture
Real Estate
Religion & Spirituality
Science
Shopping
Sports
Style & Fashion
Technology & Computing
Television
Travel
Video Gaming
Events & Attractions
Events & Attractions
Matches Web Pages with Premium Video Content
<“Leslie Jones, Olympic Games, Sports, Saturday Night Live,
Pyeongchang, South Korea, NBC, Live Tweets, Commentary”>
<“Leslie Jones, Olympic Games, Interview, Saturday Night Live,
Pyeongchang, South Korea, Athletes, NBC, Aly Raisman, Simone Biles”>
Page Metadata
Sports
Sports

11. 1010
Site
Database
Content
Database
User
Database
SITE METADATA
• Unique Monthly Visits: 21.2M
• U.S.: 35.7%
• Audience Interests: Tourism, Arts, Entertainment,
News, Business
PAGE METADATA
Leslie Jones, Olympic Games, Interview, Saturday
Night Live, South Korea, NBC, Aly Rasiman
USER DATA
• Gender: F
• Geo: New York
• Age: 34
• Smoker: N
• Household Income:
$45-60k
• Interests: sports, music,
style, pop culture
• Behavioral: Watched 2
clips, Viewability 100%
CONTENT METADATA
Leslie Jones, Olympic Games, Sports, Saturday Night
Live, South Korea, NBC, Live Tweets, Commentary
Content Targeting Engine3
Segmentation
Golden
Triangle
Provides Advertisers Superior Segmentation in a Brand Safe, Walled Garden

12. 11
AnyClip Content Platform - Everyone Wins
CONTENT OWNER
Monetizes Content at Scale
While Maintaining Full Control
of Content
ADVERTISER
Improves Campaign Results by
Targeting Premium Content in a
Secure Environment
PUBLISHER
Enriches Website with Highly
Relevant and Compelling Premium
Content; Generating Incremental
Revenue by Attracting High-
Paying Advertisers

13. 12
President & CEO
gil@AnyClip.com
www.anyclip.com
Gil Becker

14. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
30 successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
September 2014
October 2014
May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
Sale of controlling stake in
to
Exclusive Financial Advisor to
Facile.it and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
September 2016October 2016
December 2016
Financial Advisor to Oakley Capital
®
Marco Rodzynek
Managing Director & Founder
marco.rodzynek@noah-advisors.com
Jan Brandes
Managing Director
jan.brandes@noah-advisors.com
The NOAH Advisors Core Banking Team
Acquisition of a Majority Stake in
by
from
at a valuation of €300m
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Financial Advisor to Silver Lake
Investment in
by
August 2017
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Aleksander Skwarczek
Analyst
aleksander.skwarczek@noah-advisors.com
Nikhil Parmar
Director
nikhil.parmar@noah-advisors.com