The document discusses the esports ecosystem and funding in 2018. It notes that esports prize pools totaled over $200 million in Q1 2018 and that the total esports market was worth over $1 billion, with over 1 billion players monthly. It also summarizes an educational esports startup called L2P that grew to over 600,000 users in under a year and raised $1.8 million in pre-seed funding. Finally, it provides an overview of NOAH Advisors, a corporate finance firm that advises European internet companies and has successfully completed over 25 M&A transactions worth billions.

1. ESPORTS
ECOSYSTEM
2018

2. Three Conferences, One Mission: Empower the European Digital Ecosystem
To provide a physical marketplace
that facilitates funding of
digital European companies
at all stages
Mission Mission Mission
To promote Israel - European
relationships and enable funding
To bring together future-shaping
executives and investors active
across segments driven
by digital revolution
Connecting
Capital with
Entrepreneurs
Connecting European
Champions
and Challengers
Connecting Israel’s Startups
with Large Corporates
and Investors
30-31 October 2019
Old Billingsgate, London
13-14 June 2019
STATION Berlin
9-10 April 2019
Hangar 11, Tel Aviv

3. Background
Maxim Dreval
27 y.o.
Founded, raised and sold
EdTech startup for $60M+

4. Competitive gamers market
Esports Funding
in Q1 2018
$2B +
Total esports
prize pool
$200M+
Source: SuperData Research, PWC, NewZoo, The Esports Observer
PLAYERS EVERY MONTH
1 000 000 0002017
$ 12 B+

5. L2P
Users
600K+
Countries
50+
Matches analyzed
30M+
Team members
50+
in less than 1 year

6. Product
Internal
tournaments
In-game
quests
Play
Team finder
Video lessons
Learn
Match
analytics
Meta
analytics
Get insights
AI ML

7. 0
200 000
400 000
600 000
800 000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct
Users Visits
Monthly active users

8. User acquisition cost
0,00 $
0,07 $
0,15 $
0,22 $
0,29 $
Jan Feb Mar Apr May Jun Jul Aug Sep Oct

9. 80%
Monthly retention

10. Unit economy
User cost
$0,2
Freemium
revenue per user
$0,3
Ads revenue
per user
$0,15

11. Goals
100M
75M
50M
25M
1 0,1
7 3
25
17
50
40
100 100
20222021202020192018
Yearly active users Sales

12. We have successfully closed the first pre-Seed investment
round, raising $1.8M in a syndicated deal
$1.8M
Some already believed in us

13. Maxim Dreval
Founder, CEO
L2P Limited
fb.com/MADreval
l2p.game

14. Selected Completed NOAH Transactions
Focus on Leading European Internet companies
Covering over 400 companies across 25 online
verticals, a broad range of over 500 investors as
well as 100+ online-focused corporates
Deep understanding of industry dynamics
Ability to add value beyond banking advice
Facilitates overall process and minimizes
management distraction
NOAH Advisors is globally well connected
and has direct access to virtually all key
players in the industry
Knowledge of and strong relationships with
potential buyers’ key decision makers
Proactively finds and unlocks attractive
investment opportunities for leading investors
Annual NOAH Conference in its 8th year
Over 40 years of combined relevant M&A experience
Routine execution of M&A and financing transactions
with sizes of several billion euros
25+ successfully completed NOAH Advisors transactions
underline successful transfer of M&A competencies to
the Internet sector
Entrepreneurial mind-set, focused on growing the
business and establishing a reputation for excellence
Ability to deliver top results in short time frames
Highly success-based compensation structures align
interests of clients and NOAH Advisors, and demonstrate
conviction to deliver top results
Creative deal solutions
December 2014
October 2014 May 2014
Sale of 100% of
for $800m to
Exclusive Financial Advisor to
Fotolia and the Selling Shareholders
Sale of 100% of
for €80m to
Exclusive Financial Advisor to
Trovit and its Shareholders
sold 100% of
for $228m to a joint venture between
Exclusive Financial Advisor to Yad2
and its Shareholders
Unique Industry Know-How
Unmatched Network and Relationships
Strong Investment Banking Competence
Full Commitment - We Are Entrepreneurs!
EUROPE’S LEADING INTERNET
CORPORATE FINANCE BOUTIQUE
October 2016
July 2018
December 2016
®
The NOAH Advisors Core Banking Team
Investment in
Exclusive Financial Advisor to KäuferPortal
and its Shareholders
by
84% Ownership
Exclusive Financial Advisor to
PromoFarma and its shareholders
Financial Advisor to Silver Lake
Investment in
by
September 2018
August 2017
Financial Advisor to 10bis and its shareholders
Financial Advisor to EMK Capital
Acquisition of a Majority Stake in
by
at a valuation of $200m
Marco Rodzynek
Managing Director & Founder
Jan Brandes
Managing Director
Nikhil Parmar
Director
Olek Skwarczek
Analyst
Lukas Schlund
Analyst
Sale of 100% in
to
Sale of 100% in
for €135m to
10Bis