3. COMPANY Background
CTC
MALL/PLAZA
•Started in 1995 as a
manufacturer and
wholesaler, later as a
exporter.
•It started its own retail by the
name CTC MALL, PLAZA AND
EMPORIO.
•Retail Business Model-Own
stores and
franchise stores.
FRONTIER
BAAZAR/RAAS
•Started in 2000 as a
retailer with exclusivity
•They have stores by the
name FRONTIER BAAZAR
and FRONTIER RAAS
•Retail business modelOwn stores.
4. PRESENCE OF STORES AND LOCATION OF CTC
The number of stores
cannot be defined as it has
it’s own stores and works
on Franchisee model across
the country.
It is located at various
locations to be able to
reach out to masses e.g.
•
•
•
Moti Nagar
MGF Mega City etc
Chandni Chowk (main
office)
5. PRESENCE OF STORES AND LOCATION OF
FRONTIER RAAS/BAAZAR
They have 2 stores known as Frontier
Bazaar located at Karol Bagh and
Rajouri Garden.
They have 1 store known as Frontier
Raas located in an upscale market of
South Ex in Delhi.
They are also at Phagwara.
And they have 3 stores overseas
(London, Los Angeles and Toronto)
with the name of Frontier Heritage.
6. TARGET MARKET
CTC
MALL/PLAZA
FRONTIER
BAAZAR/RAAS
Bridal - Men and Women
Bridal - Men and Women
Targets mainly the middle
segment.
Targeting mainly the Niche
market.
Stores are located in all
areas mainly aiming at the
masses.
Stores are mainly located in
upscale areas.
8. PRICING
FRONTIER
BAZAAR/RAAS
Bridal Lehenga
40,000 to 1.5 lakh and
above
Suit Material
4,000- 20,000
Designer salwar suits/
Anarkali”s
5,000 – 70,000 and above
Sarees
15,000- 70,000 and
above
Dresses and gowns
25,000- 90 ,000 and
above
9. PRODUCTS AND OFFERINGS AT CTC
Indian ethnic wear
for both men and
women.
Gowns and
Dresses
Hand bags/
Clutches
Special Feature : You
can choose products
from the wide
variety of products
available.
Shoes
Accessories
Jewelry
11. PRODUCTS AND OFFERINGS AT
FRONTIER RAAS/BAZAR
Indian Ethnic Wear
for both Men and
Women
Accessories
Special feature :
Customised to suit the
customers services
requirements.
Jewelry
Wide range of
“Designer
Copies” available
13. VISUAL MERCHANDISING AND DISPLAY
CTC
MALL/PLAZA
The Visual Merchandising is not
so attractive but they are trying
to do away with this aspect
with the new CTC Mall.
Their display is good.
Lighting is just right
No music is used .
14. VISUAL MERCHANDISING AND DISPLAY
FRONTIER
BAAZAR/RAAS
They work on their Visual
merchandising professionally
The look of the store is very
attractive.
Nice use of lighting to create
an effect on the customer
Light music in the
background.
15. ADVERTISEMENT AND SHOOTS BY CTC
They hold in-store
Fashion Shows
They don’t use very
known faces to model
for their products.
Their shoots are not so
attractive and typically
little old fashioned.
Clothes used in shoots
look attractive but not
outstanding to sets them
apart
16. ADVERTISEMENT AND SHOOTS BY
FRONTIER RAAS /BAZAR
Their shoots are
very attractive
and
Contemporary.
Participate in bridal
exhibitions and
shows in India and
Abroad.
Clothes in the shoot
generate curiosity
to go and explore
the store.
The models in
their shoots are
known models.
17. MARKETING STRATEGY AT CTC
Regular sales with
50% and above
discounts attracts the
customers
Major source of their
business is through
the word of mouth.
Publicise themselves as
wholesalers and
manufacturers from
Chandni Chowk.
Located at places
which are easily
accessible for people.
18. MARKETING STRATEGY AT
FRONTIER RAAS/BAZAR
Regular ads in
Print media
Participate in
all big bridal
exhibitions and
events
Only annual sale –
usually up to 45%
discounts – helps in
maintaining
exclusivity
Promotions and
launch by Celebrities
19. HUMAN RESOURES
FRONTIER
BAAZAR/RAAS
CTC
MALL/PLAZA
They have warm and
friendly staff.
They have warm and
friendly staff.
There Customer service is
well in place.
They have a brigade of sales
people, taking time and
effort to reach out to each
customer.
20. SUGGESTIONS FOR CTC
A streamline image should be created about what market to
capture, whether wholesale or retail.
Need to adopt new strategies for marketing and advertising to
hit the chord with the niche customers.
A new identity should be created by investing in upscale areas.
21. SUGGESTIONS FOR
FRONTIER RAAS / BAZAR
Should try and get novelty factor in their collection.
A one stop store for entire bridal collection for customers
convenience.
22. COMPARITIVE ANALYSIS
CTC
MALL/PLAZA
FRONTIER
BAAZAR/RAAS
Is a name mainly associated with the
masses.
Is associated with the Niche market.
Has a brand image of a wholesaler,
manufacturer and exporter.
Is one stop family wedding store;
wedding departmental store
Frontier talks of exclusivity.
Pricing is from low to middle end .
Is mainly middle to high end.
Is dependent on marketing by the word
of mouth; with limited spend on
magazines etc.
Has an aggressive marketing strategy in
terms of hoardings, print media, bridal
shows.
Is not very experimental ,does not
take risk in terms of expansion and
changing their outlook towards market
Has constantly tried to evolve itself as per
market demand.
Is concentrating only on the wedding
garments.
