Chapati Man franchise. Visit www.chapatiman.co.uk

1. Spicy Indian
Wraps
Chapati Man
Franchise Brochure

2. Spicy Indian
Wraps
Every Day is a Festival
C H A PAT I M A N F R A N C H I S E B R O C H U R E
We are proud to offer a fantastic franchise opportunity that brings
our award winning spicy Indian wraps to the rest of the UK.
To find out more about this exciting opportunity and how this
could be the start of your very own Chapati Man business, please
continue to read and visit us on www.chapatiman.co.uk
Welcome

3. Every Day is a Festival
C H A PAT I M A N F R A N C H I S E B R O C H U R E
The Chapati Man story
Chapati Man was created by husband and wife team, Chris and Andrea
Rai in back 2007.The idea came from Chris taking left-over curry in a wrap
to work, which soon evolved into the Chapati Man concept. We started
our journey by selling Spicy Indian Wraps at major music festivals and
events in the UK. We are now mainstay at festivals and events such as
Glastonbury, Bestival, Camp Bestival, Lakefest and The Handmade Fair.
Chapati Man was voted No.1 food caterer at Glastonbury Festival 2007 by
Virtual Festivals.com (achieved in our first year of trading). More recently,
we were voted in the top three ‘Essential Eats of Glastonbury 2017’ (out
of 300 on-site traders!). Chapati Man’s chicken saag wrap, with fresh mint
chutney and a cachumber salad also won the National category at the
British Sandwich Designer of the Year Finals 2011. We made our retail
debut with a national supply deal with Morrisons (successfully trading
within the supermarket for over 2 years), and we followed this up in 2013
by launching our Indian snack range in Waitrose.
Over the past three years, Chapati Man have brought our spicy Indian
wraps to London’s’ premier pitches of Broadgate Circle, Paddington
Central, Chiswick Park, White City Place and Finsbury Avenue Square,
serving lunch to city workers across London on a weekly basis.
Our vision was always to change the way we eat Indian food in the UK
from a sit-down meal to tasty, hot and easy-to-handle fresh food on the
go or at your desk and we feel that Chapati Man has achieved this.
After eleven consistently successful years, we now see a natural transition
from a single trailer to a ‘herd’ of franchised Chapati Man trucks. Having
extended our fan base from all the major UK music festivals to the London
street food scene and into the chiller shelves of major multiples such as
Morrisons and Waitrose, we feel its the right time to bring our freshly
prepared ‘festival-style’ wraps to the rest of UK civvy street.
Franchising works best when you combine a proven business formula with
individuals who share the passion for the business and have the skills and
commitment to make it a success in their local area. That’s why Chapati
Man wants individuals that share our business goals, are dedicated and
hard-working, with the commitment and passion to work in a competitive
industry and can achieve a high commitment to customer service.
“Our vision is to
change the way
we eat Indian
food in the UK
from a sit-down
meal to tasty,
hot and easy-to-
handle fresh food
on the go.”
Chris and Andrea Rai,
Founders of
Chapati Man.
Spicy Indian
Wraps

4. Every Day is a Festival
C H A PAT I M A N F R A N C H I S E B R O C H U R E
• Our Quality wrap range
Our range of wraps are all about quality ingredients and an authentic
Indian taste. We have a small but targeted menu of well-tested
favourite fillings, which means great taste every time.
• Brand exposure
Customer footfall at festivals and events over the past 11 years is
over 5 million – these people have seen Chapati Man – our brand is
out there.
• Our reputation
has grown considerably over the past 11 years as an outstanding
event caterer. Over this time the Chapati Man product and brand has
caught the imagination of the consumer and has become increasingly
popular with a growing customer base.
• Our locations
Our mobile food trailer allows us to operate in different profitable,
high-profile locations which means we optimise convenience for the
customer, rather than the other way around.
• Our great service
We love serving our customers and we can say with some certainty
that they love our great food and service because they come back for
more on a regular basis.
• The Chapati Man brand
resonates with a broad spectrum of consumers but especially young
adults who tend to be driven by convenience and strong branding –
a perfect fit for the food-to-go consumer.
Our range of
wraps are all
about quality
ingredients
and an
authentic
Indian taste.
Why Chapati Man?
Spicy Indian
Wraps

5. Passion, commitment, attention
to detail and creativity. That is
what we give to our business
and is what we are looking for
in our franchisees. Our success
has come from our passion
for authentic Indian food and
our commitment to getting
the recipes right, the service
right and the franchise model
perfected.
As a franchisee you will be
involved in the business every
step of the way and the most
important part is making sure
that every wrap that leaves your
truck is an advertisement for
your business. We believe in
creating an experience for the
customer that will bring them
back wanting more.
Spicy Indian
Wraps
Our Philosophy
Every Day is a Festival
C H A PAT I M A N F R A N C H I S E B R O C H U R E

6. Chapati Man
Franchise Model
The Chapati Man franchise starts with a simple concept
– great wraps. Sold hot from our fully-liveried trucks, the
fillings are pre-prepared. This means you can concentrate
on serving our great wrap range, adding salad and
sauces to suit each customer’s taste and offering drinks,
while making sure they get the best possible Chapati
Man experience. We’ve worked hard to make sure our
business is as easy to manage as possible and to be both
successful and profitable.
Chapati Man
Franchise Package
We have taken advice from
The Franchise Company
(www.franchisecompany.co.uk), a
firm of British Franchise Association
affiliated consultants who carried
out detailed development work
to give us the right information
and advice on how to build our
franchise network.
We feel we now have the correct
franchise model based on sound
business formulas. The strength
of our franchise model is in the
extensive operational experience
we’ve gained over the last 11
years. Being high profile has
enabled us to understand the key
issues behind our success. We can
now use that knowledge to help
franchisees.
Spicy Indian
Wraps
The Franchise
Every Day is a Festival
C H A PAT I M A N F R A N C H I S E B R O C H U R E

7. Your First 12 Months as a Chapati Man Franchisee
We know from experience that the first year of any business can be the hardest of all and that is why we
offer a comprehensive franchise support package and will assist you every step of the way.
The Chapati Man franchise start-up package includes everything you need to make your business a
success including the following:
• Rights to use the Chapati Man brand name and trademarks
• Assistance with producing a business plan and raising finance (if required)
• Full induction training for you and your staff covering all areas of the Chapati Man business
• Advice regarding your franchise territory
• Guidance through your Chapati Man truck purchase
• On-site opening support
• Marketing and promotional launch support
• Branded marketing materials
• Web presence on the Chapati Man company website
• Copy of our comprehensive franchise operations manual
• A five-year franchise agreement with a right to renew at the end of the term
As you can see, we’ve worked hard to make your transition to a Chapati Man franchisee as smooth as
possible. All you need to worry about is providing a great service to your customers.
Spicy Indian
Wraps
The First 12 Months
Every Day is a Festival
C H A PAT I M A N F R A N C H I S E B R O C H U R E

8. Our forecasts cover the first 3 years of the franchise operations and will detail everything you need to
know about the business and its profitability. We have detailed financial models that are based on our own
experiences. We will share these with you once you complete and return the franchise questionnaire.
Spicy Indian
Wraps
Financial Projections
Every Day is a Festival
C H A PAT I M A N F R A N C H I S E B R O C H U R E

9. Pre-opening Support
• Every Chapati Man franchisee gets a defined geographical territory to allow you to get the best
out of your investment. We will work with you to ensure the location of your franchise is right for
you and that it will allow growth in the long term.
• Assistance with ordering your fully-liveried Chapati Man truck
• On-site support during the launch period
• Induction training and support programme
• Detailed operations manual
• Wide range of marketing tools and collateral
• Full local launch for your franchise
Ongoing Support
We know that a well-supported franchisee is more likely to run a successful business. So our
support is built into every stage of your investment from the moment we have the initial meeting
through to the first time you open yourtruck doors and beyond. This includes:
• Field visits to help you run your franchise successfully
• New ideas for improving the product range
• Refresher training for you and your staff
• Operational advice
• Ongoing marketing campaigns, guidance and support
• Financial advice
• Website development and maintenance
• Assistance with problem solving
Spicy Indian
Wraps
Support
Every Day is a Festival
C H A PAT I M A N F R A N C H I S E B R O C H U R E

10. Product
Development
We have a tight but highly effective
menu of finely-tuned filling recipes.
This simplicity is key to our operational
effectiveness and profitability – our
customers know there is no weakest
link on our menu and each filling is as
delicious as the next. We are however
never complacent and we will be
dedicating resources to monitor trends
and tastes with the view of making
adjustments as required. Of course our
franchisees will have access to any product
changes we suggest.
Ongoing
Product Supply
Product consistency and quality control is
essential to the success of your business
and to ensure that your customers are
always delighted by the end result.
To achieve this, we will assist you in
establishing relationships with nominated
suppliers of all the curry fillings,
wraps, drinks and packaging, ensuring
consistency and preferential buying terms.
Plus the hard work of sourcing materials is
taken out of your hands.
Spicy Indian
Wraps
Every Day is a Festival
C H A PAT I M A N F R A N C H I S E B R O C H U R E
Support

11. Our Ongoing Fees
Our franchise Management Fee is set at £800
per month for territories outside of London.
London is arranged as two separate
geographical territories and has a management
fee of £2000 per month. This higher premium
reflects the fact that Chapati Man has been
operating for three years in London, with
existing pitches, supplier relationships and a
successful relationship with a company that
facilitates new, high-value pitches. These
territories are ready-to-go franchises with serious
earning potential and hence will have separate
financial projections.
There will be a further £200 per month
Marketing Fee for all territories. This marketing
fee is used to maintain and develop the brand,
the website and for social media activities.
It should be noted that, due the the high income
potential of each Chapati Man truck, in all
territories, the management fees only represent
4-5% of projected turnover, which is very
competitive in the franchise sector.
Is Chapati Man the Franchise
for You?
To achieve our ambitious goal of national
coverage, we need the right people to run our
franchises. People who will offer a high quality
customer service, with high personal standards
and a commitment to maintaining these
standards. Plus you need to be business minded,
friendly, sociable and fun!
Running a Chapati Man truck is hard work. You
will be responsible for the day-to-day running
of the business, dealing with suppliers, staff and
customers; looking after local marketing and
promotional activity and solving all the minor
problems and issues you will encounter daily.
You’ll be accountant and administrator too,
but don’t worry because we will give you all
the training you need to be successful. It may
be hard work and long hours, but the financial
rewards, happy customers and growth in value of
your capital asset will make it all worthwhile.
Spicy Indian
Wraps
Every Day is a Festival
C H A PAT I M A N F R A N C H I S E B R O C H U R E
Support

12. We use a very structured recruitment
process for our potential franchisees,
so that you can be sure that you
have all the information you need
to decide if this is the right business
for you. We will only offer you
the chance to become one of our
franchisees if we think you have what
it takes – so please fill in the attached
questionnaire and we can start that
process right away.
The entire process usually takes
anything upwards of 16 weeks,
subject to agreeing a franchise
territory and getting finance in place.
These two aspects are crucial to
success, so it is good to take your
time to get the details right.
Spicy Indian
Wraps
Recruitment Process
Every Day is a Festival
C H A PAT I M A N F R A N C H I S E B R O C H U R E

13. If you’ve got good management skills, good people skills, a good eye for detail
and a hint of creativity, then let’s talk.
A brochure can only provide limited information and if you believe that you have what it takes
to succeed in your very own Chapati Man food truck business and would like to know more
then please complete the franchise questionnaire attached.
Once we receive your questionnaire, we will review the information provided and contact you to
agree the next stage within the recruitment process. We will also answer any questions you may have.
We can’t wait to hear from you and get you started on your new and exciting journey with Chapati Man.
We look forward to hearing from you soon.
Chris & Andrea Rai,
Founders of Chapati Man
Spicy Indian
Wraps
What Now?
Every Day is a Festival
C H A PAT I M A N F R A N C H I S E B R O C H U R E

14. Our franchise business has the potential to produce a very attractive level of personal income and capital
return on your initial investment. If you run your business correctly within your franchise territory and
follow our system and guidance, then the sky really is the limit. We have included some indicative start-up
cost information below. Obviously, every franchise unit is different, but these figures are based upon the
experience that we have gained running our company-owned business and are a good initial guide for
your franchise operation. We will provide detailed income projections once we commence your franchisee
recruitment process and know your preferred geographical territory.
Pre Opening Support
Initial Franchise Training
Post Opening Support
Initial Food & Drink Stock
Packaging Stock
Marketing Materials & Uniforms
Website & Email
Legal Expenses (to issue Legal Agreement
Protected Franchise Territory
Operations manual
1 3 days
2 10 days
3 5 Days (inc any accommodation/travel
expenses and covers telephone support)
4 Initial food and drinks stock
5 Stock for all packaging items,
including cups, wraps etc
6 Business cards, A Boards and uniforms
(X5 black polo shirts, X5 black skull chef caps,
X6 black check waist aprons)
7 Franchisee section on website and emails address
8 5 Year franchise agreement
9 Protected franchise territory
10 Hard copy of the operations manual
Chapati Man Franchise Package (Outside London)
Franchise Package Items
Total £14,275
VAT £2,855
TOTAL PACKAGE FEE £17,130
Spicy Indian
Wraps
Financial Information
Every Day is a Festival
C H A PAT I M A N F R A N C H I S E B R O C H U R E

15. Pre Opening Support
Initial Franchise Training
Post Opening Support
Initial Food & Drink Stock
Packaging Stock
Marketing Materials & Uniforms
Website & Email
Legal Expenses (to issue Legal Agreement
Protected Franchise Territory
Operations manual
1 3 days
2 10 days
3 5 Days (inc any accommodation/travel expenses
and covers telephone support)
4 Initial food and drinks stock
5 Stock for all packaging items, including cups,
wraps etc
6 Business cards, A Boards and uniforms (X5 black
polo shirts, X5 black skull chef caps, X6 black
check waist aprons)
7 Franchisee section on website and emails address
8 5 Year franchise agreement
9 Protected franchise territory
10 Hard copy of the operations manual
Chapati Man Franchise Package (London)
Franchise Package Items
Additional Startup Costs (apply to both London and outside London franchise packages)
Truck Budget £46,815
Additional Equipment £3,269
Other Costs £1,700
All figures exclude VAT.
Total £30,000
VAT £6,000
TOTAL PACKAGE FEE £36,000
Spicy Indian
Wraps
Financial Information
Every Day is a Festival
C H A PAT I M A N F R A N C H I S E B R O C H U R E