Presentation by Kemuel Jn Baptiste, Chief Extension Officer, Min. of Agriculture, Saint Lucia, as part of NAP Expo 2019.

1. Saint Lucia’s Climate Change
Communication Strategy
Under the National Adaptation Planning Process

2. BACKGROUND
THIS COMMUNICATION STRATEGY
WAS PREPARED UNDERTHE
GUIDANCE OFTHE DEPARTMENT
OF SUSTAINABLE DEVELOPMENT
WITH SUPPORT FROMTHE NAP
GLOBAL NETWORK (NAP –GN)

3. STRATEGIC AIM
THE STRATEGY AIMSTO PROVIDE
SHORT AND MID-TERM ADVICE ON
HOWTHE GOVERNMENT OF SAINT
LUCIA CAN USE STRATEGIC
COMMUNICATIONSTO SUPPORT
THE NAP
INTENDEDTO SERVE AS A
PRACTICAL, ACTION-ORIENTED
GUIDE,THE STRATEGY DRAWS ON
EXTENSIVE CONSULTATIONSWITH
RELEVANT ACTORS

4. Considerations in Developing
the Strategy
Felt Needs Unfelt Needs Agreed Climate
Actions
Effectively Communicate…

5. Considerations in Developing
the Strategy
FORM FUNCTION FULFILMENT
Effectively Communicate…

6. FORM
Mediums Used
•Culturally and Socially
Appropriate
•Provides Adequate Coverage
•Ease of use
Actions/Investments
•Agreed Upon Investments
are Appropriate
•Plant and Equipment
•Infrastructure
•Process

7. FUNCTION
Mediums Used
•Facilitates Exchanges
Locally and
Internationally
•Communicates
obligations, privileges
and expectations
Actions/Investments
•Climate Actions and
Investments Deliver
Functional Solutions

8. FULFILLMENT
Mediums Used
•Actors agree that their
concerns are being
articulated and that there
is mutuality
Actions Agreed Upon
•Actors Agree that
Problem is being solved,
gaps bridged
•Actions are accepted ,
Adopted and Replicated

9. A QUEST FOR ANSWERS
Stakeholders?
Changes in
knowledge or
behavior?
Messages and
Channels to
be used?
Shared
Responsibilities?
Processes for
Coordination?

10. STRATEGIC
FRAMEWORK
SETTING
OBJECTIVES &
ORGANIZING
INTERNALLY
IDENTIFY AND
UNDERSTAND
AUDIENCES
DEVELOPING
MESSAGES
TIMES AND
METHODS OF
COMMUNICATION
MONITORING AND
EVALUATION OF
IMPACTS

11. PRIORITY AUDIENCES
INTERNAL
•Political Leadership
•Ministries and Agencies
EXTERNAL
•Media
•Technical Experts
•Small and Medium
Enterprises
•Sports,
Entertainment and
Creative Arts

12. MONITORING AND
EVALUATION
MEDIA MONITORING
Systematic tracking of media coverage
WEBSITE ANALYTICS
•Set up of climate change website
•PERIODIC PUBLIC SURVEYS
•Tracking changes in knowledge,
attitudes and practice

13. SUPPORTING
ACTIONS
Strengthen Political and
Intergovernmental Coordination
•Establishment of working group of
government communicators
•Showcase of success stories
•Ongoing development of sector-
specific messages

14. CAMPAIGN ACTIONS
Lucian Calypsonians ACT NOW Saint Lucia
MusicVideo
https://youtu.be/wdpDQKe1j50
#1point5toStayAlive – the EXTENDED
MusicVideo – 2017
https://youtu.be/ZzTI4J7NBto
1.5 to Stay Alive (Animated Presentation)
https://youtu.be/thGsQI1bVY4
Climate Change in Saint Lucia:The National
Adaptation Plan
https://youtu.be/ZsbSI8UrPYA

15. THANKYOU!!
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