Paolo Guglielmi, INFO-RAC Presentation on the replication strategy of the Mediterranean SP given at the 6th Regional Nutrient Reduction Conference in the Black Sea - Danube Basin in Ankara, Turkey.

1. The Replication Component
INFO/RAC-MAP
6° Regional Conference on Integrated Nutrient Pollution Control
in the Danube – Black Sea Basin
23-25 October 2007
Hilton Ankara

2. Replication Strategy Outline
Why a Replication Strategy?
• Mediterranean has negative track record in replication initiatives;
• Strong need for a tool to maximize the chances of ‘regional
transfer’ of demonstration and pilot projects;
• Not all projects can be implemented in every eligible country;
• A choice of countries and sites has to be made for each activity;
• Need of innovative approach for enhancing the potential for the
replication of successful demonstrations;
• Not addressing replicability as a separate element but conceive
it as an integral part of the project;
• Complexity and wide spectrum of component activities
suggested and design of a number of different phases:

3. Replication Strategy Outline
Project Replication Team (PRT)
Main functions:
• every demonstration and pilot project has a valid replication
component (or strategy) from the initial stage of concept design;
• facilitate, coordinate and guide the replication process in all
stages;
• monitor progress, risk assessment and expected benefits and
impacts;
• apply feedback and project adjustments as needed

4. Replication Strategy Outline
Developing an ICT Platform
PRT develops methodology following IW-LEARN principles, collate,
record and manage information on a common web based platform
(web portal);
ICT platform includes info on project management, nature, type,
geographical area and size, overall design and structure, financing
and support mechanisms, sustainability strategy,
actors/stakeholders and sectors involved, management approach
and governance structure;
ICT platform linked to project and sub-project websites and
managed in a shared Intranet Website/Web Portal environment;
Serve as permanent forum for sharing opinions and ideas, and
strengthen the project monitoring and evaluation process.

5. Replication Strategy Outline
Info analysis, selection of PMAs & dissemination
Information extracted from local context and placed in a macro-
scale Mediterranean “arena” to identify potentially matching areas
(PMAs);
Identification of Potentially Matching Areas (PMAs), including
physical, geographical, environmental and socio-economical
characteristics;
Identification and outline of Potential Replication Projects (PRPs);

6. Replication Strategy Outline
Dissemination mechanisms & partnerships
2 Replication Meetings (RMs) held in conjunction with Project
Steering Committee meetings;
Permanent reference Mediterranean network including MoE,
institutes, associations and environmental communication in Med.
countries;
Select & adapt key content of project activities making them
appealing, and understandable to selected audiences;
User-friendly access of the public to all unrestricted info, data and
products prepared within the framework of the project;
Identification of existing successful media/public information
campaigns and implementation of strategies to introduce key SP
project messages.

7. Replication Strategy Outline
Replication Scoring System
Methodology to be developed by PRT to objectively evaluate and
score potential replicability;
Scoring system to provide overall evaluation of the likelihood of
successful replication in alternative sites and context;
A complete list of scored PRPs to be compiled by PRT;
Scoring systems adapted to simplify and communicate complex
environmental information to the general public.
.

8. Replication Strategy Outline
Initial facilitation of on-site project development
Promoting the establishment of Local/National Project Replication
Groups (LPRGs) to act as interfaces and focal points;
Exchange of experiences with community-based interest groups
involved in PRPs;
Working partnerships and cooperation among key stakeholders and
interested groups for PRPs implementation;
Communication/awareness building strategies for promoting public
support for projects at local, national and regional levels.

9. Info & Comms Strategy Outline
Main Planned Activities
Design & preparation of an IC campaign, information material
(brochure, leaflets, etc);
Design, production and updating of on line Med SP LME
magazine;
Participation to selected national/internatonal events;
Planning of an "ad hoc" audiovisual campaign for wide media
dissemination.

10. Replicating the Nutrients Reduction
Danube/BS Project
Successful Principles and Approaches
• Clear and measurable goals and objectives
• Partnership and Participatory Approach
• Inter-ministerial partnership/cooperation
• Community based approach
• Tangible, visible and quick results
• Local administration and NGOs involvement
• Villagers/stakeholders commitment
• National investments with Transboundary benefits
• Leverage of loans, private sector/national funds

11. Dr. Paolo Guglielmi
Deputy Director INFO/RAC-MAP
Barcelona Convention
Via Cagliari, 40 - 00198 Rome - Italy
Tel.+39.06.85305147, fax +39.06.8542475
pguglielmi@inforac.org www.inforac.org
www.unepmap.org www.medstrategy.org