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Media plan template

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(name of school)______________________________ MEDIA PLAN GOALS: What are the goals for your earned media outreach plan? KEY MESSAGES: What are the three key messages you want to get across in coverage? TARGET AUDIENCES: Who are you trying to reach? OUTLETS: What media outlets exist in your area? BEATS: What topics should the reporter cover? Is there someone other than a community news reporter I should be speaking to?
EDITORIAL CALENDAR: What items do I need to include in my editorial calendar? What events are coming up? STORY IDEAS: What unique stories does my academy have to tell? MEDIA KIT ITEMS: What items need to be in my media kit? MONITORING AND TRACKING SUCCESS: How will I track success? What will success look like?

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Media plan template

  • 1. (name of school)______________________________ MEDIA PLAN GOALS: What are the goals for your earned media outreach plan? KEY MESSAGES: What are the three key messages you want to get across in coverage? TARGET AUDIENCES: Who are you trying to reach? OUTLETS: What media outlets exist in your area? BEATS: What topics should the reporter cover? Is there someone other than a community news reporter I should be speaking to?
  • 2. EDITORIAL CALENDAR: What items do I need to include in my editorial calendar? What events are coming up? STORY IDEAS: What unique stories does my academy have to tell? MEDIA KIT ITEMS: What items need to be in my media kit? MONITORING AND TRACKING SUCCESS: How will I track success? What will success look like?