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Branding

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Abraham Mathew

Online_branding, Personal_Branding,Branding_presentation,

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HOW IMPORATNT IS YOUR BRAND ON PERSONAL WEB 2.0? GOOGLE YOUR NAME TO SEE THE RESULTS.
WHAT IS PERSONAL BRANDING? PERSONAL BRANDING IS, FOR SOME PEOPLE, A DESCRIPTION OF THE PROCESS WHEREBY PEOPLE AND THEIR CAREERS ARE MARKED AS BRANDS. IT HAS BEEN NOTED THAT WHILE PREVIOUS SELF-HELP MANAGEMENT TECHNIQUES WERE ABOUT SELF- IMPROVEMENT, THE PERSONAL BRANDING CONCEPT SUGGESTS THAT SUCCESS COMES FROM SELF-PACKAGING – WIKIPEDIA
WHY? W2.0
HERE IS THE ANSWER 45% OF EMPLOYERS USE SOCIAL NETWORKING SITES TO SCREEN POTENTIAL EMPLOYEES OF THOSE WHO CONDUCT ONLINE SEARCHES/BACKGROUND CHECKS OF JOB CANDIDATES, 29 %USE FACEBOOK, 26 % USE LINKEDIN AND 21 % USE MYSPACE. ONE-IN-TEN (11 %) SEARCH BLOGS WHILE 7% FOLLOW CANDIDATES ON TWITTER. 16 % OF WORKERS HAVE USED SIMILAR SOCIAL NETWORKING SITES AS PART OF THEIR JOB SEARCH. 18 % OF EMPLOYERS SAID THEY FOUND CONTENT ON SOCIAL NETWORKING SITES THAT ENCOURAGED THEM TO HIRE THE CANDIDATE. Source careerbuilder.com
SO, YOU DEFINITELY MIGHT NOT WANT THIS TO HAPPEN WHEN SOMEONE IS SEARCHING YOUR NAME
NOR THIS
DID YOU JUST GOOGLE YOUR NAME?
YES? HOWEVER, ATLEAST WE CAN BE RELIEVED THAT OUR NAMES DID NOT DO AN AUTOCOMPLETION LIKE RAHUL’S
THESE TIPS CAN HELP IMPROVE YOUR ONLINE PRESENCE
IDENTIFY WHATS THAT MAKE YOU STAND OUT? WHO IS YOUR TARGET AUDIENCE? HOW WOULD YOU WANT YOUR BRAND TO BE IDENTIFIED?
BUILD YOUR BLOG SHOULD PROVIDE IDEAS, THOUGHTS, UP-TO DATE INFORMATION ON YOUR AREA OF EXPERTISE . UPDATE YOUR PROFILE WITH KEY WORDS, SUMMARY ETC &CONNECT USING BUSINESS NETWORKING SITES SHARE YOUR THOUGHTS AND INTRESTING INSIGHTS VIA MICROBLOGGING SHARE YOUR LIGHTER VIEWS USING SOCIAL NETWORKING WEBSITES SHARE YOUR PRESENTATIONS AND USING SOCIAL DOCUMENTS WEBSITES
ESTABLISH USE KEYWORDS, PARTICIPATE, CREATE AWARENESS, GENERATE INTEREST PARTICIPATE MORE FOLLOW | COMMENT | LIKE | SHARE| RE-TWEET | POST
MONITOR IT’S THE # OF LIKES, PAGE VIEWS DOWNLOADS, RE-POSTS, EMBEDS, CLICKS IDENTIFY THE FORUMS WITH THE MAXIMUM TRACTION & REVIEW THE NON-PERFORMING ONES.
Branding

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Branding

  • 1. HOW IMPORATNT IS YOUR BRAND ON PERSONAL WEB 2.0? GOOGLE YOUR NAME TO SEE THE RESULTS.
  • 2. WHAT IS PERSONAL BRANDING? PERSONAL BRANDING IS, FOR SOME PEOPLE, A DESCRIPTION OF THE PROCESS WHEREBY PEOPLE AND THEIR CAREERS ARE MARKED AS BRANDS. IT HAS BEEN NOTED THAT WHILE PREVIOUS SELF-HELP MANAGEMENT TECHNIQUES WERE ABOUT SELF- IMPROVEMENT, THE PERSONAL BRANDING CONCEPT SUGGESTS THAT SUCCESS COMES FROM SELF-PACKAGING – WIKIPEDIA
  • 4. HERE IS THE ANSWER 45% OF EMPLOYERS USE SOCIAL NETWORKING SITES TO SCREEN POTENTIAL EMPLOYEES OF THOSE WHO CONDUCT ONLINE SEARCHES/BACKGROUND CHECKS OF JOB CANDIDATES, 29 %USE FACEBOOK, 26 % USE LINKEDIN AND 21 % USE MYSPACE. ONE-IN-TEN (11 %) SEARCH BLOGS WHILE 7% FOLLOW CANDIDATES ON TWITTER. 16 % OF WORKERS HAVE USED SIMILAR SOCIAL NETWORKING SITES AS PART OF THEIR JOB SEARCH. 18 % OF EMPLOYERS SAID THEY FOUND CONTENT ON SOCIAL NETWORKING SITES THAT ENCOURAGED THEM TO HIRE THE CANDIDATE. Source careerbuilder.com
  • 5. SO, YOU DEFINITELY MIGHT NOT WANT THIS TO HAPPEN WHEN SOMEONE IS SEARCHING YOUR NAME
  • 7. DID YOU JUST GOOGLE YOUR NAME?
  • 8. YES? HOWEVER, ATLEAST WE CAN BE RELIEVED THAT OUR NAMES DID NOT DO AN AUTOCOMPLETION LIKE RAHUL’S
  • 9. THESE TIPS CAN HELP IMPROVE YOUR ONLINE PRESENCE
  • 10. IDENTIFY WHATS THAT MAKE YOU STAND OUT? WHO IS YOUR TARGET AUDIENCE? HOW WOULD YOU WANT YOUR BRAND TO BE IDENTIFIED?
  • 11. BUILD YOUR BLOG SHOULD PROVIDE IDEAS, THOUGHTS, UP-TO DATE INFORMATION ON YOUR AREA OF EXPERTISE . UPDATE YOUR PROFILE WITH KEY WORDS, SUMMARY ETC &CONNECT USING BUSINESS NETWORKING SITES SHARE YOUR THOUGHTS AND INTRESTING INSIGHTS VIA MICROBLOGGING SHARE YOUR LIGHTER VIEWS USING SOCIAL NETWORKING WEBSITES SHARE YOUR PRESENTATIONS AND USING SOCIAL DOCUMENTS WEBSITES
  • 12. ESTABLISH USE KEYWORDS, PARTICIPATE, CREATE AWARENESS, GENERATE INTEREST PARTICIPATE MORE FOLLOW | COMMENT | LIKE | SHARE| RE-TWEET | POST
  • 13. MONITOR IT’S THE # OF LIKES, PAGE VIEWS DOWNLOADS, RE-POSTS, EMBEDS, CLICKS IDENTIFY THE FORUMS WITH THE MAXIMUM TRACTION & REVIEW THE NON-PERFORMING ONES.