Recording: http://youtu.be/9S0krbjnCZ0
So you’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel and CEO blog set up. So now what?
Back up.
Take a hold of your communications plan and start afresh. This webinar is for organizations that have dipped (and maybe dived) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Presentation by: Kirstin Beardsley, CanadaHelps
Registration for MyCharityConnects webinars is open to employees, volunteers, and board members of Canadian charities and nonprofits.
The 2011 MyCharityConnects Webinar Series is generously supported by Direct Energy.
2. reminders
You can hear us, but we can’t hear you
Turn up your computer’s volume
Presentation slides will be available on
www.mycharityconnects.org/pastwebinars
For the best webinar experience, close all other applications
Have questions? Type questions in the Questions Log
3. What is CanadaHelps?
A public charitable foundation that provides accessible and
affordable online technology to both donors and charities.
For Charities
A cost-effective means of raising funds online.
For Donors
A one-stop-shop for giving.
CanadaHelps is a charity helping charities.
CanadaHelps is giving made simple.
11. Tips for Getting Buy-In
• Sign staff up for tools to reduce fear (Twitter,
Google Reader, alerts etc…)
• Seek out example organizations and show their
success
• Bust myths:
– 73% of donors gave online last year
– Baby boomers are the biggest cohort of online donors
in Canada
– More than 17 million Canadians use Facebook
– Per capita, Canadians watch more Youtube videos
than any other country
12. Think Social
• Bring social media into
the planning and
execution of programs
and campaigns
14. Set Goals
• Exposure
• Engagement
• Influence
• Action
• Lasting
Impact
From Don Bartholomew: http://metricsman.wordpress.com/
15. How your organization uses social media
• Marketing and publicity
• Fundraising, donor engagement
and retention
• Connecting with others around
your cause
• Building relationship and online
community
• Collaboration and collective action
• Sharing expertise on our issues
• Movement building and social
change
16. Pick the
Right Tools
• Which tools best support your goals?
• Where’s your audience?
• What capacity do you have?
18. Draft your Social Media Guidelines
• Responsibility • Respect
• Transparency • Good judgement
• Copyright • Productivity
• Proprietary Information • Personal use of social
media
19. Editorial Calendar
Week Theme/Campaign/ Tools Notes
Message
October 31 Smart Giving FB, Twitter, Email, Giving at Halloween
Blog
Charity Gift Cards Email, FB Corporate Gifts
Theme/Campaign 31 1 2 3 4
Smart Giving: Halloween E FB, T B T
Charity Gift Cards: Corporate E FB
38. What are you trying to achieve?
GOAL
• ABC charity will become an expert and trusted
resource in our local community about adult literacy.
AUDIENCE
• Local literacy service providing organizations, local
media outlets
TOOL
• Blog
39. Smart Objectives
• Increase blog subscribers
by 50% over the next 12
months
• 30% of blog posts contain
active discussion in the
comments about the issues
raised – more than 3
comments
• Increase website traffic
from blog by 100% over
next 12 months
41. Social Media Data
• Subscribers/ Unsubscribes
• Followers/ Unfollows
• Comments/ Unique commenters
• Favourites
• Video/photo views
• Retweets
• Likes
• Page/post views
• # of posts
42. Social Media Data
• Most popular posts
• Conversations
• Feedback
• Repeat supporters
• Comments
• Recommendations
• Click-throughs
• Donations
• Sign-ups
43. Your Tools
• Google alerts
• Google Analytics
• Google Alerts
• TwitterSearch
• Facebook Insights
• Blog statistics
• Hootsuite
• Bit.ly & other link
trackers
48. www.mycharityconnects.org
free online resources
Information about technology
Video demonstrations
More webinars
Past webinar recordings & slides
Learning opportunities
Events across the country
49. Upcoming Webinars
www.mycharityconnects.org/webinars
• November 9th – Making Twitter
Your Best Friend: Twitter Strategies
Exposed (guest: Heather Morrison,
Sequentia Environics)
• November 23rd – Cutting Edge
Charities
• December 7th – Looking Up: Life's
Better in the Cloud (guest: Amanda
Grainger, Framework)
50. Keep in touch!
info@canadahelps.org
www.twitter.com/canadahelps
www.slideshare.net/MyCharityConnects
www.facebook.com/canadahelps
www.youtube.com/canadahelps