A publication detailing Nigerian business processes, technologies and people.

1. ...advancing business
Enterprations
Weekly
Strategy
How is Disrupting
itself,
Naij.com
Online News Market
www.enterprations.com

2. September 2017 Enterprations Weekly Strategy
aij.com entered Nigeria's content are being generated using Assumption 1: In-house
online news market in 2012 adaptation-aggregation and news or reports are not
Nwith a deliberate intent of blogging partnership, news and
enough to put issues intoaggregating news content from other stories are being delivered on
new perspectives forother newsmedia. Three years after social media principally Facebook
its entry, over 13 million Nigerians using thought-provoking approach readers
are associating with it monthly, while videos and actors or Naij.com is creating a new ocean of
searching for exclusive political, beneficiaries tagging remain core reporting news for public
business and human angle stories dissemination strategies on the consumption through its content
delivered with spices from various portal(naij.com).Thedissemination selection from various sources
sources. This has earned it the 16th strategy has not only increase the (videos, audios and texts) leading
overall most visited website in readership to the portal but also news sites in Nigeria and outside
Nigeria,accordingtoAlexa.Onsocial enable the readers to pick and with the main intent of creating
media, readers and followers choose the news they want to read varied news towards greater
communities are growing every day. they also rewrite the news through perspectives for the readers. This
Available statistics from the their reactions which provide new aligns with Google's news page
Facebook puts subscribers of the perspectives. By writing short which uses a computer algorithm to
medium at over 3 million as at synopsis of the news on the Meta select headlines from thousands of
August, 2017, overtook Sahara description of Facebook and Twitter, news sites creating a global
Reporters and other online news apart from the headline, Naij.com is newsstand,ofsorts.
sites. Beyond the high social media localizing World Economic Forum, Assumption 2: Comments
presence, over 1 million readers BusinessInsider'sideasofattracting
on social media need to behave downloaded Naij.com App for readers' attention and enabling
i n t e r r u p t e d u s i n gAndroid. Naij.com is accomplishing eventual reading. Distinct from its
moderation mechanism tothese due to adoption of reverse competitors, Naij.com has embraced
innovation, glocalization strategies the speed, responsiveness and stimulate discussion and
and strategic assumptions about community-oriented nature of the generate insights on news
Nigeria'sonlinenewsmarket. Web.
reportsWithin reverse innovation,
1

3. Naij.com is capitalizing on theneed to make readers understand
This assumption is premised on the numerous citizen journalists whothe key issues reported and
fact that people are informed in created blogs to report happeningsavoiding diversion into other
three ways people are gullible and in their immediate environment toissues. Before the reders started
will read, listen to, or watch just reach hinterland readers. As soontheircontributiononanypublished
about anything, most people as Naij.com publishes its storiesstory on social media, Naij.com
require an informed intermediary bloggers in Lagos, Abuja, Port-makes first comment in line with
totellthemwhatisgood,important Harcourt and other cities republishthe headline and formulated poser.
or meaningful and people are for their audience. Apart from theThis assumption is paying off the
pretty smart; given the means, they wide reach Naij.com is benefitingextent to which readers abuse each
can sort things out for themselves, from this partnership, the mediumother and newsmakers have been
find their own version of the truth. is generating a large dataset inreduced.
These means are being followed terms of velocity, volume andAssumption 3: Readers
having realized that many readers variety to its portal and bloggers. In
need to be reached beyond
most importantly on social media term of advertising, Naij.com is
individualized platform bymake comment or observation using this as one of its strategies of
l e v e r a g i n g e x i s t i n gwithout modesty abusing each attracting huge revenue from
other. Using these ways also advertisers. This assumption isbloggers and overlooked
become imperative because of the being captured within the contentnewswebsites
Assumption 1
Illustration
September 2017 Enterprations Weekly Strategy2

4. syndication technique, a pact
which makes all or part of its
contentavailable for posting on
anotherwebsite.
Assumption 4: Public
opinion should be
measured through
news
With its headlines and posing
of question to generate
readers' reaction, Naij.com is
conducting Opinion Polls that
could assist governments and
businesses in making informed
d e c i s i o n s . N a i j . c o m i s
redefining Opinion Polls
conduct on news websites
shifting from Yes, No and I don't
Know or Maybe response
categories to the combination
of these (categories) with
textual responses. The
emergence of the textual
responses have been leading to
generation of varied solutions
to issues or events reported
and debating existing issues.
For instance, on the Biafra
i n d e p e n d e n t a g i t a t i o n
spearhead by Nnamdi Kanu,
the news organisation quoted
leader's of the indigenous
People of Biafra for its
(Naij.com) headline and
tactically asked readers how
government should handle the
tense being created by the
crisis. Our analysis of the top
comments by the readers
showed that Nnamdi Kanu's
activities and comments
regarding Nigeria government,
especially Northerners'
holding political offices have
not been broken. On the poser
raised, solutions and issues
emerged. Majority castigate
Hausa ethnic group by
describing them as ignorant
and terrorists. They are being understand Nigerian politics than equally establishes that Kanu
described as ignorant because they them. Surprisingly, a significant should be dealt with whereas
do not know that Igbo, the number of comments show that majority see him as hero and
b e n e f i c i a r y o f t h e B i a f ra , Igbo are also ignorant. Analysis secession should be allowed by the
Assumption 2 Illustration
September 2017 Enterprations Weekly Strategy3

5. Federal Government through
referendum. These outcomes
have shown that Naij.com's
technique of measuring
public opinion is revealing
truth in varied degrees.
Naij.com is making concerned
stakeholders understand that
there is a need to progress
from an incomplete to a more
and ever more complete
comprehensionoftruth.
H e a d l i n e :
Naij's Poser:
with the newsmaker or source. By that news articles in which readers
this, Naij.com is creating Readers are allowed to express their own
Council in which newsmakers' truths can provide valuable
views are subjected to public feedback and critique, personal
criticism and readers extend the views and perspectives, and
stories reported by the medium opportunities for discussion.
towardscreationofanotherstories. Naij.com's assumption has validated
For instance, the medium reported Nicholas Negroponte's 1995
that Former President Olusegun prediction that online news would
Ass Obasanjo against restructuring.
This is used as headline while the
umption 5: Readers should main reason for his stance was later
adopted in statement for thecorroborate or disagree
d e s c r i p t i o n . O u r a n a ly s i swith the newsmakers'
establishes that majority of the
positions especially on
readers against the former
nationalissues president's statement that
With this assumption, Naij.com is Nigerians have to restructure their
changing other media outlets mentality not the geographical or give readers the ability to choose
perspective regarding readers' physical restructuring ordinary only the topics and sources that
response to news and reported citizens are agitating. Corruption interestedthem.
issues believing that they are not and bad leadership emerged as two Headline:
gullible or read just about anything factors to nail former president.
without finding their own version of Many readers believed that is one of Naij's Poser:
the truth. This indicates that t h e p rev i o u s l e a d e r s wh o
citizenshavebeenempoweredby institutionalized these factors in the
their own kind of news. On social c o u n t r y c a u s i n g p r e s e n t
media,Naij.comusuallyasksspecific predicament. Majority are of the Evolving Online Newsquestion capable of generating view that true federalism and
quantitative and qualitative views Ecosystemsecession remain the right solutions
on the reported stories leading to Editors assign stories to theto the agitation (restructuring).
solutions and linking existing issues reporters based on the breakingReaders' submission have indicated
T h e
Fulani/Arewa born to rule
mentality has been broken
byMaziNnamdiKanu IPOB
Why I'm against
restructuring Obasanjo
IPOB is not
taking things lightly with
the president. How should
the Federal Government
handlethissituation?
Olusegun Obasanjo
saidNigerianshavetorestructure
theirmentality.
Concentric Top-Down and Bottom-Up News Dissemination
September 2017 Enterprations Weekly Strategy4

6. news alerts received from other news outlets or from the readers. Reporters are expected to harness numerous
sources towards creation of the latest happenings in new perspectives. Within few minutes of publication on the
Naij.com portal, readers reacted to the events using prior knowledge about them or gaining the needed insights
from readers previously commented and interlude provided by Naij.com's Comment Moderator. Apart from the
content generation from the internal journalists, submitted human angle stories or opinionated articles by the blog
partners are also filtered by the in-house editors before publication and eventual republication by the existing
bloggers and less recognized news websites. These activities have shown that naij.com is creating new online news
ecosystem, which is disrupting online news dissemination. This ecosystem features specific elements of
participatoryandcitizenjournalism.
StrategicInsights
1. Naij.com is providing ways Nigerian government and businesses can learn about, and act on citizens and
consumers'opinionsinadigitalmediated-environment.
2. Naij.com has demonstrated that news-aggregation outlets are capable of generating different shapes of
reported events or national issues in terms of determining political agenda (what people in the government are
thinkingabout)andinframingtheissues(howtheissuesarebeingconsidered).
3. The creation of Readers' Council is an invitation to challenge news outlets especially online ones' credibility
andadangerousintrusionintotheworkingsofnewsorganizations.
September 2017 Enterprations Weekly Strategy5
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