1. ECR – Austria Working Group
Social Sustainability
Social Sustainability

2. The pillars of sustainability
The pillars of sustainability

3. The pillars of sustainability
ECR‐Working Groups
Social Sustainability Ecological Sustainable Sustainable
Sustainability Transport Packaging
Start 2009 Start 2007 Start 2009 Start 2009

4. First S i l Market in
Fi t Social M k t i
Austria
Founded 9 9 1999 in
9.9.1999
Linz

5. Definition:
D fi iti
Social markets are facilities offering every day
requirements at a very reasonable price to
persons with low income
persons with low income
Targets:
• Help people, who really need it
• Don’t waste it, use it!
e.g. product with wrong packaging
• Integration instead of social exclusion
Qualification and integration on job market
Q lifi ti di t ti j b k t

6. Principles:
• Unsalable products are allocated to people, who really need it
e.g. Easter bunnies after Eastern, wrong freshness date, wrong packaging,
left over of promotion packs etc.
• soled at a low price (10‐30% of normal sale price)
( f )
… products are not charity. Customers feel like real shoppers ‐
at eye level
t l l
• SOMA doesn’t buy products from manufacturer/ retailers
SOMA doesn t buy products from manufacturer/ retailers
Soled are only product, which were given free
• No alcohol, no cigarettes in the assoetrement

7. Shopping at SOMA
SOMA shopping card
Requirements:
photo
h t
registration card in Austria
identity
id i card d
income limit per month
SOMA-card allows:
max. 3 shopping a week
max. € 8 per purchase

8. SOMA Shopping Card
SOMA Sh i C d

9. SOMA Shopping Card

10. SOMA Austria & partners
SOMA Austria & partners ‐ locations
30 shops in Austria

11. Sponsors:

12. Social actions:
Social actions:
• are also profitable for companies
p p
• increase the image of a company
• increase the loyality of personnel to the
organisation

13. Target of the ECR working group
Social Sustainability
Optimisation of the possibilities for manufacturers and
Optimisation of the possibilities for manufacturers and
retailers to allocate non marketable goods faster and in an
organised way to distribute it under certain rules to persons
with low income instead of disposal.

14. Main topics
• Potential analysis for social markets in Austria
Potential analysis in Austria
• Analyse 2 studies of University of Economics Vienna
• Analyse different reasons for donate / not donate
Analyse different reasons / not donate
• Optimisation of the logistic supply chain:
manufacturer – social market
f l k
• Optimisation of the logistic supply chain:
retailer store – social market
• Cost analysis

15. Participants / Target Group
Participants / Target‐Group
• R t il M
Retailer, Manufacturer and Logistic Service Provider
f t d L i ti S i P id
• Charitable organisations and Social markets
• Academic Partnership

16. Social Sustainability working programm
Definition: social markets
Personal / staff
Cooperation retailer Other organisations e.g.
Partnerships TAFEL, CARITAS
Advantage for supplier Applicable products
Applicable prod cts
seal of Assortment
Overall appreciation
pp (brand private label )
(brand – private label )
& added value quality
li
Internal PR
Publication
Law / liability Sponsoring list
Image
Impact: Logistics
Waste central warehouse – Potential analysis
management social market / ‐Supplier
Store – social market ‐ c stomer
customer

17. Working together
with social markets is
CORPORATE SOCIAL RESPONSIBILITY
CORPORATE SOCIAL RESPONSIBILITY