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Welcome
• Importance of content marketing
• Introduction to different types of content:
1. Article,
2. Image content,
3. Video Content,
4. Slide Content,
5. Audio Content
Note: Taking Class Picture
Importance of Content Marketing
It builds a community of loyal customers
It makes your brand an authority
You get to know your customers
Generating content improves SEO
Content adds value
http://varn.co.uk/03/18/5-reasons-why-content-marketing-is-important-to-your-business/
Introduction to Different Types of Contents
1.Article,
2.Image content,
3.Video Content,
4.Slide Content,
5.Audio Content
Article
How to Write a SEO Friendly Article:
 Think before you write!
 Write down the structure of your blog post. ( Introduction>Body>conclusion)
 Use paragraphs.
 Use headings.
 Use signal words. ( ‘first of all’; ‘secondly’ and ‘finally’)
 Let other people read your post.
 Optimize the length of your article (300 Words to 700 Words) (Search Term 1-2 %)
 Link to previous content.
 Add content regularly.
 Use Yoast SEO plugin.
Ref: https://yoast.com/seo-friendly-blog-post/
Images
Images Editing Software/Web
 ribbet.com
 placeit.net
 canva.com
 Skitch App
 quotescover.com
 pixlr.com
 pictaculous.com
 infogr.am
Ref:: http://writtent.com/blog/14-tools-create-images-blog-posts-less-5-minutes/
Adobe Photoshop
Video
Video Editing Software/Web
magisto.com
shakr.com
Video Maker FX
Camtasia
Slides
Microsoft PowerPoint
Exploring content marketing platforms:
Blogging (personal blog, company blog, guest blog, free blog)
• Facebook,
• Linkedin,
• Google plus,
• Medium,
• Pinterest,
• You tube,
• Vimeo,
• Slideshare.net,
• Soundcloud.net
2nd Session Topics

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Training

  • 1. Welcome • Importance of content marketing • Introduction to different types of content: 1. Article, 2. Image content, 3. Video Content, 4. Slide Content, 5. Audio Content Note: Taking Class Picture
  • 2. Importance of Content Marketing It builds a community of loyal customers It makes your brand an authority You get to know your customers Generating content improves SEO Content adds value http://varn.co.uk/03/18/5-reasons-why-content-marketing-is-important-to-your-business/
  • 3. Introduction to Different Types of Contents 1.Article, 2.Image content, 3.Video Content, 4.Slide Content, 5.Audio Content
  • 4. Article How to Write a SEO Friendly Article:  Think before you write!  Write down the structure of your blog post. ( Introduction>Body>conclusion)  Use paragraphs.  Use headings.  Use signal words. ( ‘first of all’; ‘secondly’ and ‘finally’)  Let other people read your post.  Optimize the length of your article (300 Words to 700 Words) (Search Term 1-2 %)  Link to previous content.  Add content regularly.  Use Yoast SEO plugin. Ref: https://yoast.com/seo-friendly-blog-post/
  • 5. Images Images Editing Software/Web  ribbet.com  placeit.net  canva.com  Skitch App  quotescover.com  pixlr.com  pictaculous.com  infogr.am Ref:: http://writtent.com/blog/14-tools-create-images-blog-posts-less-5-minutes/ Adobe Photoshop
  • 8. Exploring content marketing platforms: Blogging (personal blog, company blog, guest blog, free blog) • Facebook, • Linkedin, • Google plus, • Medium, • Pinterest, • You tube, • Vimeo, • Slideshare.net, • Soundcloud.net 2nd Session Topics