1. Company Name: Cube Discipline
Prepared By: Mohammad Taimoor (Sales Manager Lahore)
2. Delivery of human resource services outside from organizational offices using
personalised HR services and technology
Definition
Recruitment Service
Operates the human resource service point where the customer does hire and
advertise resource. Typically registers new clients as well.
Job Portal
Any business or individual which helps identify, vet, train, monitor and manage
their recruitment process.
Clients offering by Recruitment service
provider
3. Industry Analysis
Enlighten by Porter
Five Forces
RIVALRY
AMONG
COMPETITORS
( Rivalry is high as
end consumer have
of options he can go
to any recruiter. )
NEW
ENTRANTS
(High- As
Industry have
Potential)
BARGAINING
POWER OF
CUSTOMERS
( High- customers
have options to
apply and use
services of different
companies)
THREATS
( High due to
delay or
rejection from
services team)
BARGAINING
POWER OF
SUPPLIERS
(Bargaining power
of suppliers is low
as companies have
option of many
known & unknown
recruiters.)
4. Competitive Landscape
Rozee.pk Business is standing with 4.1 Million registered professionals in 2016.
Business Partners strength are 63,860.
Everyday job posting are 120 approximately.
Registered professionals are 4,131,884.
Mustakbil.pk Business is standing with 3 Million registered professionals in 2016.
Business Partners strength are 37,200.
Everyday job posting are 60 approximately. .
Rightjobs.pk Business is standing with 1.5 Million registered professionals in 2016.
Business Partners strength are 7,000.
Everyday job posting are 10-15 approximately.
5. Competitive Analysis
Featured Package with InstaMatch Comparision ( Rightjobs Vs Rozee)
Company Tax InstaMatch 1 Credit 5 Credit 10 Credit 15 Credit
Rightjobs 17% Yes 5000 15000 28000 20 Credit for 50000
Rozee 17% Yes 3300 (3828) 7150 (8294) 11500 (13340) 25826 (29258)
Bayrozgar offers Featured Employer with 3 Credits for Rs. 10000 for the time period of 1 month but only offers CV access
Platinum (Rightjobs) Vs Top Job (Rozee)
Company Price 1 Credit Candidate Shortlisting
Probation Period
Complition
1 Credit with InstaMatch 5 Credit 10 Credit
Rightjobs Rs 12000 Yes(10-15 Candidates) Yes Instamatch not offered Rs 50000 Rs 100000
Rozee Rs 12100 Unlimited No yes Rs 54450 Rs 108900
7. SWOT Analysis
STRENGTH
• Personalize Services
• Interactive Website
• Presence Of Active Candidates
• Sales Department (Aggressive)
• ZeptoSystem Support
OPPORTUNITY
• Less competition.
• Huge un-tapped industry.
WEAKNESS
• Poor Marketing presence
• Lack of Cvs database
• Services team issues
• Packages prices are high.
• Lack of promotional activities.
THREATS
• New entrants
• Job market uncertainty.
8. Product Life Cycle
Product life cycle clear shows the
standing of big recruiters in market
and there organizational stages , as
showed in cycle. But most importantly
still have huge Gap in market as there
are more then 12 Million SME’s register
in Pakistan according to FBR.
10. Sales Management:
A Compelling ROI.
A Successful Base Model.
A Strong Operational System.
A Commitment to Long-Term Relationship.
11. A Compelling ROI:
This is the key factor without proven and strong economic model ,
there is no point in going any further. We need to ensure the ROI of
our Brand rightjobs.pk, suppose currently rightjobs in Lahore is
generating Rs. 100 k business per month in 3rd quarter July-Sep I think
we need to ensure 25% growth in business generation and in 4th last
quarter Oct-Dec we will ensure our business growth by 50%. From
following tools we will achieve our said growth:
Sustain with current clients by strong follow ups.
Make new clients by providing extra mile services by both sales &
service team.
Every Sales executive bring 3 companies minimum on board with
rightjobs.pk per month with the help of Sales Manager.
12. A Successful Base Model:
A compelling ROI in a single unit of business is not enough to warrant
successful business growth. It is often difficult to replicate the success
of a single unit, where the competitor Rozee.pk have monopoly in
business and have enough known brand equity. So in case of expanding
in multinational organizations first we need to ensure our footprints in
small mid size market of Lahore.
As per FBR Pakistan there are approximately 3.2 million SME,s
registered in Punjab and more then 54% are in Lahore city. So our focus
would be on them in first 6 months more as compared to big giants.
Once we are able to bring huge volume of small and mid level
organization it would help overall team as there skills and service
delivery would be more strengthened.
13. A Strong Operational System:
All successful business have systems in place to ensure the consistency
of their offerings and management of their operations. The key to
successful Business is how smoothly we are communicating with our
clients so that they understand well, what we are offering and how they
get benefits from us. For this we need to well equip our sales team.
following are some suggestions which we will implement at here in
Lahore sales team:
Training and development of sales staff.
Motivational exercises.
Weekly sessions on product knowledge , market intelligence report ,
competitor offering and practices , issues and there solutions and
strategies to bring productive business.
Proper SOPs from initial steps to final sale maturity to close any deal.
14. A Commitment to Long-Term
Relationships:
Selling services are really all about relationships, so we need to
maintain good relations with all our clients. We may conduct some
meeting session with them at least in month sometimes there offices
and sometimes ours.
Probe them about good or bad feedback of our services, motivate them
for giving us more business.
