Talk: E-Pakistan In Perspective Monis Rahman, Founder, CEO, ROZEE.PK ArabNet Digital Summit 2013, June 24-26, The Atlantis, Palm, Dubai

1. J U N E 2 5 , 2 0 1 3 – A R A B N E T D I G I T S U M M I T 2 0 1 3
Monis Rahman, Founder/CEO ROZEE.PK
e-Pakistan in Perspective

2. 1
NASEEBNETWORKSINC
2003: IN THE BEGINNING IT WAS LONELY

3. 2
NASEEBNETWORKSINC
2013: AND THEN THINGS GOT HOT
40,000 JOB APPLICATIONS
EACH DAY
54,000 EMPLOYERS
HIRING ONLINE
5 MILLION CVs
TALENT
60% OF PAK INTERNET USERS
VISIT EACH YEAR
30 MILLION PAGE VIEWS
EACH MONTH
8,500% REVENUE GROWTH
SINCE 2007
ACQUIRED SAUDI COUNTERPART
MIHNATI.COM IN 2013
11 OFFICES
GLOBALLY

4. 3
NASEEBNETWORKSINC
RAPID INCREASE IN TELEDENSITY

5. 4
NASEEBNETWORKSINC
PAKISTAN KEY STATS
POPULATION
180 Million
INTERNET USERS
30 Million
MOBILE SUBSCRIBERS
120 Million
36% URBAN | 64% RURAL
$2.40 ARPU
GDP (PPP)
$2,745
AGE
70% under 30 years
16% PENETRATION
SW DEV COST $450 / MONTH

6. 5
NASEEBNETWORKSINC
SOCIAL MEDIA USERS
FACEBOOK
9 Million
TWITTER
2 Million
70% MALE | 30% FEMALE
LINKEDIN
1.2 Million

7. 6
NASEEBNETWORKSINC
E-COMMERCE INFRASTRUCTURE
PAYMENTS
2 Million Credit Cards | COD | ONLINE BANK XFER | MOBILE PAYMENTS
LOGISTICS
TCS | OCS | BLUE EX | FEDEX | DHL | OTHERS
PLAYERS
DARAZ.PK | SHOPHIVE.COM | HOMESHOPPING.PK | TOHFAY.COM | SYMBIOS.PK
AZMALO.PK | CHALO.PK | DEALTODAY.PK SMALL PLAYERS NO CLEAR LEADER

8. 7
0
5000
10000
15000
20000
25000
30000
35000
2007 2008 2009 2010 2011
Internet
Radio
Outdoor/Activation
Print
Television
2011 Winners & Losers
33% INTERNET
13% TELEVISION
5% RADIO
0.14% PRINT
9% OUTDOOR
$330M
$310M
$270M
$250M
$220M
AD MARKET DISTRIBUTION

9. 8
2011 Winners & Losers
33% INTERNET
13% TELEVISION
5% RADIO
0.14% PRINT
9% OUTDOOR
Online $6M
DIGITAL AD MARKET
$330M

10. 9
NASEEBNETWORKSINC
SOURCE: MARY MEEKER’S 2009 INTERNET REPORT
DIGITAL AD MARKET POTENTIAL

11. 10
NASEEBNETWORKSINC
22%
2012
$30B
Market
Growth
BASED ON: MARY MEEKER’S 2009 INTERNET REPORT
DIGITAL AD MARKET POTENTIAL

12. 11
NASEEBNETWORKSINC
$100M
Pakistan
Opportunity?
BASED ON: MARY MEEKER’S 2009 INTERNET REPORT
DIGITAL AD MARKET POTENTIAL

13. 12
NASEEBNETWORKSINC
 Large monetizable online population
 Low purchasing power means low opex needed
 3G launch eminent, $80 Android handsets: huge opportunity
 Little competition, nascent ecosystem
 Online customer acquisition is cheap (limited time?)
 High quality low cost technical workforce
 Newly elected government, economy in turn-around mode
SUMMARY