Coca Cola company Shareholder's equity

1. Muhammad Hassan Raza
ROLL # S2F17ASOC0002
COURSE: ADP-2 (A&F)
Project: Accounting 2
SUBMITED TO:
Prof. Alamdar Ali

2. About Us
Coca-Cola is the most popular and biggest-selling soft drink in
history, as well as one of the most recognizable brands in the
world.Created in 1886 in Atlanta, Georgia, by Dr. John S.
Pemberton, Coca-Cola was first offered as a fountain beverage
at Jacob's Pharmacy by mixing Coca-Colasyrup with
carbonated water.Coca-Cola was patented in 1887, registered
as a trademark in 1893 and by 1895 it was being sold in every
state and territory in the United States.In 1899, The Coca-Cola
Company began franchised bottling operations in the United
States and in 1906 bottling operations for Coca-Cola began to
expand internationally.

3. The Coca Cola Company Mission
Our mission is:
· To refresh the world in mind, body and spirit
· To inspire moments of optimism and happiness through our brands and actions
· To create value and make a difference.
The Coca Cola Company Vision
To achieve our mission, we have developed a set of goals, which we will work with our
bottlers to deliver:
People: Inspiring each other to be the best we can be by providing a great place to work
Portfolio: Offering the world a portfolio of drinks brands that anticipate and satisfy people's
desires and needs
Partners: Nurturing a winning network of partners and building mutual loyalty
Planet: Being a responsible global citizen that makes a difference by helping to build and
support sustainable communities
Profit: Maximising long-term return to shareholders, while being mindful of our overall
responsibilities
Productivity: Being a highly effective, lean and fast-moving organisation.

4. The Coca Cola Company Values
Our shared values guide our actions and describe how we behave in the
world:
· Leadership: The courage to shape a better future
· Collaboration: Leverage collective genius
· Integrity: Be real
· Accountability: If it is to be, it's up to me
· Passion: Committed in heart and mind
· Diversity: As inclusive as our brands
· Quality: What we do, we do well

5. COMPANY’S OBJECTIVES, STRATEGIES AND TACTICS
ObjectivesThe main objectives for the Coca-Cola Company are to be globally known as a business that conducts
business responsibility and ethically and to accelerate sustainable growth to operate in tomorrow's world. By having these
objectives, it forms the foundation for companies in the decision making process.
Strategies and TacticsThe Coca-Cola company aims to be globally known, they do this by targeting different areas
across the globe with different products, gaining their brand name and popularity. All the bottling partners work closely with
their customers such as convenience stores, grocery stores, movie theaters and street vendors to create and use localized
strategies developed in partnership with the Company. Their competition with other beverage companies are also narrowed
down as they own various brands that could be possible competition. For example, the company sells Coke without the
competition of other popular soft drink brands like Sprite and Fanta because the company owns those brands as well. The
company often reviews and evaluates their business plans and performance to improve their earnings and analyze their
competitive position in the market. They make decisions in realigning their business models to match the objectives of the
company by using strategies and tactics in the analysis of their performance…
(Decision making is a key aspect to any business. To pick the best decision for any situation you would need to know
what your goal is, your reason, objectives, strategies and tactics. Objectives, strategies, and tactics are crucial to a business’s
success. The main difference between those three terms are that objectives are medium-long term targets, strategies are long
term objectives, and tactics are short term objectives.Objectives give a sense of direction, unity, and purpose. They play a big
role in forming the foundation for companies in the decision making process. Objectives can be communicated through
mission statements. Strategies and tactics both refer to a plan or scheme but strategies are long term plans that will have
significant consequences while tactics are short term and may be less significant in comparison to strategies.)

6. Balance Sheet:
A balance sheet reports a company’s assets, liabilities and shareholder’s
equity at a specific point in time, and provides a basis for computing
rates of return and evaluating its capital structure. It is a financial
statement that provides a snapshot of what a company owns and owes,
as well as amount invested by shareholders.
Shareholder’s Equity:
It is the difference between total assets and total liabilities. It is also the
share capital retained in the company in addition to the retained
earnings minus the treasury shares. Shareholder’s equity is the amount
that shows how the company has been financed with the help of
common shares and preferred shares. It is also called Share Capital,
Shareholder’s equity or Net Worth.

7. BalanceSheet:

8. Graphical Representation:

10. Thankyou