Case #1 A young girl with difficulties in school Decision Point One Attention Deficit Hyperactivity Disorder, predominantly inattentive presentationsentation RESULTS OF DECISION POINT ONE ·  Client returns to clinic in four weeks ·  You selected Attention deficit hyperactivity disorder, predominantly inattentive presentation. Based on this choice, outline the remainder of the diagnostic evaluation that you will conduct on this child and their parents. Be sure to include standardized assessment instruments that you would administer Decision Point Two Begin Strattera 25mg orally daily RESULTS OF DECISION POINT TWO ·  Client returns to clinic in four weeks ·  Katie’s parents seem absolutely delighted upon their return stating that Katie is paying more attention in school, but note that there is still room for improvement ·  They are somewhat concerned however about some sedation that she experiences following the medication. They report that Katie has been becoming more uncooperative with medications as she feels ‘sleepy’ after taking them · Her parents are also concerned about her decrease in appetite since starting the medication Decision Point Three Discontinue Strattera and begin Adderall XR 10mg orally daily Guidance to Student In response to the first choice, although decreased appetite is a side effect of Strattera, it does not address the parents’ concerns about Katie’s sedation, which can occur with Strattera use. It may help with residual inattention symptoms, however, if the medication is creating such negative side effects, compliance may become an issue. CBT has some evidence of efficacy in treating ADHD symptoms, however, augmenting the medication is not going to effectively address the concerns that Katie’s parents have raised regarding side effects. Discontinuing Strattera and beginning Adderall XR would be the most appropriate strategy in this case as changing agents may alleviate the unfavorable side effects, and may treat symptoms more effectively. THE COCA COLA COMPANY 8 The Coca Cola Company Marlette Lorey Running Head: THE COCA COLA COMPANY 1 Coca Cola Company: Strategy Formulation The Coca Cola Company is a multinational corporation operating in the beverages industry. Headquartered in Atlanta, Georgia, Coca Cola Company is responsible for giving the world a unique taste of soda. The company’s unique tastes of syrups, concentrates, and other non-alcoholic beverage brands have quenched the world’s thirst since May 8, 1886. Coca Cola Company maintains a global network of bottlers, canning companies, and distributors to move the over 400 beverage brands. The global distribution network for Coca Cola brands represents more than a century of planning and execution and it now covers over 200 countries. Ultimately, the Coca Cola Company offers an important example in proper formulation and execution of strategy to ensure that a company stays competitive and relevant for more than a century. In this light, this ...

1. Case #1
A young girl with difficulties in school
Decision Point One
Attention Deficit Hyperactivity Disorder, predominantly
inattentive presentationsentation
RESULTS OF DECISION POINT ONE
· Client returns to clinic in four weeks
· You selected Attention deficit hyperactivity disorder,
predominantly inattentive presentation. Based on this choice,
outline the remainder of the diagnostic evaluation that you will
conduct on this child and their parents. Be sure to include
standardized assessment instruments that you would administer
Decision Point Two
Begin Strattera 25mg orally daily
RESULTS OF DECISION POINT TWO
· Client returns to clinic in four weeks
· Katie’s parents seem absolutely delighted upon their return
stating that Katie is paying more attention in school, but note
that there is still room for improvement
· They are somewhat concerned however about some sedation
that she experiences following the medication. They report that
Katie has been becoming more uncooperative with medications
as she feels ‘sleepy’ after taking them
· Her parents are also concerned about her decrease in appetite
since starting the medication
Decision Point Three
Discontinue Strattera and begin Adderall XR 10mg orally daily
Guidance to Student

2. In response to the first choice, although decreased appetite is a
side effect of Strattera, it does not address the parents’ concerns
about Katie’s sedation, which can occur with Strattera use. It
may help with residual inattention symptoms, however, if the
medication is creating such negative side effects, compliance
may become an issue.
CBT has some evidence of efficacy in treating ADHD
symptoms, however, augmenting the medication is not going to
effectively address the concerns that Katie’s parents have raised
regarding side effects.
Discontinuing Strattera and beginning Adderall XR would be
the most appropriate strategy in this case as changing agents
may alleviate the unfavorable side effects, and may treat
symptoms more effectively.
THE COCA COLA COMPANY 8
The Coca Cola Company
Marlette Lorey
Running Head: THE COCA COLA COMPANY 1
Coca Cola Company: Strategy Formulation
The Coca Cola Company is a multinational corporation
operating in the beverages industry. Headquartered in Atlanta,
Georgia, Coca Cola Company is responsible for giving the
world a unique taste of soda. The company’s unique tastes of
syrups, concentrates, and other non-alcoholic beverage brands
have quenched the world’s thirst since May 8, 1886. Coca Cola
Company maintains a global network of bottlers, canning
companies, and distributors to move the over 400 beverage
brands. The global distribution network for Coca Cola brands
represents more than a century of planning and execution and it

3. now covers over 200 countries.
Ultimately, the Coca Cola Company offers an important
example in proper formulation and execution of strategy to
ensure that a company stays competitive and relevant for more
than a century. In this light, this paper endeavors to establish
long term goals and objectives for the company. Also, the paper
will indicate, specify and discuss strategy formulation, business
management strategy, corporate strategy, and finally conclude
with generating an organizational chart for the Coca Cola
Company.
Long-term goals and objectives
The Coca Cola Company is a huge multinational corporation
which serves customers in over 200 countries. Like any other
multinational, the company has a set of objectives and long-
term goals which inform its decisions and strategies (Jones &
Comfort, 2018). The most crucial long-term goal for the
company is always maximize profits while sustaining the
dominance of the brand in the global beverage industry. Other
long-term goals for the company are enshrined in the mission
and vision statements. Particularly, the company intends to
refresh the world, to inspire happiness among the people
globally while facilitating the inspiration of moments of
optimism. Also, the Coca Cola Company intends to create value
not only for the purposes of expanding revenue prospects but to
influence positive change throughout the world.
As a huge multinational, Coca Cola acknowledges the
significance of responsible business practices. Also, the
company strives to stick to ethical business operations to ensure
that the growth which it helps to spur is sustainable. According
to Melton, Damron and Vernon (2017), the Coca Cola Company
is among the few multinationals which leverage ethics and
responsible business operations as a framework for corporate
social responsibility. The company incorporates the long-term
goals and objectives in its decision-making process to ensure
that the Coca Cola brand is sustained in the near-term, the
medium-term and the longer-term.

4. Strategy formulation
To survive for the period the Coca Cola Company has been in
operation, it is imperative that organizations have in place a
sound strategy for growth and business management (Lee, Chan
& McNabb, 2017, July). As a multinational company, Coca Cola
focuses on three major sectors which include non-alcoholic
beverages, syrups, and concentrates. In each of the sector, the
company has a lead brand which has the largest market share.
For instance, Statista data shows that, in 2015, the Coca Cola
brand was the leading in the non-alcoholic beverages sector
with a 48.6% market share. The closest rival was PepsiCo which
takes a market share of 20.5% (Statista, 2015). The company
focuses on three major markets: established markets, developing
markets, and emerging markets. Established markets include
developed economies like North America and Europe. On the
other hand, developing markets are those made up of economies
like China, Russia and other emerging economies. Lastly,
emerging markets are those made up of developing economies
like those in Africa and Latin America.
The value the company will offer
According to Chesbrough, Lettl and Ritter (2018) value creation
is an essential part of a sustainable brand. Towards this
objective, the Coca Cola Company will create value through
creating products which are competitive in the market. These
products are created with attributes or features which are
important to customers. The Coca Cola Company creates value
through four main channels. First, the company invests heavily
in marketing. Second, the company creates value through
expansion into international markets through creating and/or
acquiring bottling companies. The aim here is to maintain a
tight-knit network of manufacturers and distributors globally.
Third, the company ensures that it focuses more on non-
alcoholic beverages without diverting to other industries.
Lastly, the company creates value through constant innovation.
The beverages industry is quite dynamic and customer needs
change really fast. As such, the company needs to constantly

5. innovate to ensure that these needs are catered to. One way
through which Coca Cola has shown leadership in innovation is
through the introduction of Diet Coke and Spite Green. These
are beverages which have low or no sugar content suitable for
people who want to watch their weight.
Resources and capabilities required
Coca Cola can create value using the vast tangible and
intangible resources it controls. Due to its large market share,
Coca Cola has enough funds to finance new bottling ventures as
it expands into new markets. In terms of tangible resources, the
company boasts of a global network of bottling companies with
the ability to provide a sufficient supply of soft drinks and cola
carbonated soft drinks. However, the company should allocate
more resources towards production of healthier products like
bottled waters, energy drinks, and fruit juices.
In terms of capabilities, Coca Cola has robust inventory systems
and a robust distribution network on a global scale. The
company, however, is required to improve the inventory
management systems to ensure that the distribution chain is
more efficient. Also, Coca Cola has the ability to deliver value
to its customers. This is because the company deeply
understands market needs.
Through the resources and the capabilities, Coca Cola will
capture value and sustain its competitive advantage over the
long term. The company has unique recipes for its products
which is masterfully replicated across the globe. Also, the
global network of distributors and bottlers will help the
company to entrench its competitive advantage.
Business management strategy
Coca Cola has an advantage over competitors in terms of
product differentiation. The company boasts over 400 brands
competing in all markets and in all beverages sectors. Also, the
company uses a unique cost strategy to ensure that it maintains
its leadership in the market. To ensure that production cost is
low, the company should ensure that its production processes
are efficient. This enables the company to lower the sale price

6. of its products.
Corporate strategy
Coca cola pursues three major corporate strategies including
vertical integration, diversification, and strategic alliances.
Under vertical integration, the company combines operations at
various stages of its production process. The company owns and
controls various major bottlers and distributors across the globe
to ensure that transaction costs are kept to the lowest level
possible.
The second strategy is through diversification. Coca Cola
explores new opportunities in new markets and sectors and that
is why it has close to 400 brands. The company is still
expanding its interests with the development of Diet Coke,
Sprite Green, and energy drinks. Further, Coca Cola has been
able to reach new markets via strategic alliances. The company
partners with major bottling companies globally as well as
vendors, distributors, convenience stores and even restaurants to
push its products closer to the customers.
The competitive advantage
The company takes up a huge share in the beverages market.
Coca Cola’s competitive advantage is guaranteed by its
efficiency in production, the quality of the products it produces,
constant innovation, and a high sensitivity to customer
feedback. Further, the company has sufficient resources to
tackle its competition through operational expansion and
product differentiation. Also, the company has the capability to
supply its products across the globe without any hitches. The
global network of distributors and bottlers ensures that Coca
Cola has a local presence in all international markets. These
competencies as well as robust strategies ensure that Coca Cola
remains a step ahead of competition.
Organizational chart of Coca Cola Company
References

7. Chesbrough, H., Lettl, C., & Ritter, T. (2018). Value creation
and value capture in open innovation. Journal of Product
Innovation Management, 35(6), 930-938.
Jones, P., & Comfort, D. (2018). The Coca Cola Brand and
Sustainability. Indonesian Journal of Applied Business and
Economic Research, 1(1), 34-46.
Lee, C. S., Chan, L., & McNabb, D. E. (2017, July). The role of
strategic orientation in business innovation. In 2017 Portland
International Conference on Management of Engineering and
Technology (PICMET) (pp. 1-5). IEEE.
Melton, A., Damron, T., & Vernon, J. (2017). A Marketing
Strategy from Corporate Social Responsibility: Lessons from
Unilever and Coca-Cola Enterprises.
Statista (2015). Soft drink market share of leading companies.
Retrieved from
https://www.statista.com/statistics/387318/market-share-of-
leading-carbonated-beverage-companies-worldwide/.
Running Head: COCA COLA COMPANY 1
COCA COLA COMPANY 3
Coca Cola Company
Marlette Morey
Coca Cola Company was founded in 1886. Coca Cola Company
is one of the well-known providers of soft drinks. They are
working out to get their drinks have been order of the day for
most of their consumers. The company has its brands in more
than 200 countries. Coca Cola Company has more than 2, 700

8. different types of dinks. Some of the common types of products
from Coca Cola Company products are sparkling beverages, like
waters, juice drinks, sports drinks, teas and energy drinks. Also,
the company produces other products which are not alcoholic.
For example some soda products are Fanta, Sprite and diet coke.
The paper gives different details of the Coca Cola Company
which are in everyday operations of the company.
Analysis of a market of any company is a brief discussion of
different environments in which a company can operate. For
example, discussion of both the internal and external
environments. Use of both the internal and external business
environments help working out different aspects of Coca Cola
Company. Getting both internal and external business
environment are key in giving an assessment of Coca Cola
Company. According to Njanja, Ogutu, and Pellisier (2012),
“the external and internal factors contribute or influence a lot to
its achievement of remaining as the best soft drink industry.”
To begin with, internal operations of a business works out
within the management of a business. Internal business
operations in Coca Cola Company are guided by availability of
different strategies laid by management. As per Regassa, and
Corradino (2011), “The essential internal environments that
Coca-Cola ensures are put in place include effectiveness in the
production procedure, proper organization skills and effective
communication networks.” Working out to get market and
maintain the available number of customers, the company works
out to have a better environment for both buyers and the
company. Conducive environment has been there for the whole
processes thereby service provision is enhanced (Serôdio,
McKee, & Stuckler, 2018). Also, the company has been working
out all aspects of business that may cause ineffectiveness of
business operations.
On the other hand, there are also external business environment.
External business environment in Coca Cola Company are
factors that are found outside the business but they have effects
to a business. Power of external business environment is higher

9. than the internal business environment (Serôdio, McKee, &
Stuckler, 2018). Working out to have these effects of business
environment worked solved, it requires understanding of
economy and company. With proper understanding of external
environment, Coca Cola can work out to get to a place of
maintaining business environment. Working out external
business environment is a main factor for either business
achievement or even getting threats. For example, external
business environment should work out on attitude of customers,
economical issues as well as patterns of demography (Powell &
Gard, 2015). External business environment is closely
connected to the way customers respond to products from Coca
Cola.
Competitive environment dictates the availability of products at
each specified time. Working out on reduction of expenses
within Coca Cola Company works well to ensure that
competition is dealt with. Coca Cola performs a task to gauge
life cycle and problems in rating. As per Njanja, Ogutu, and
Pellisier (2012), “coca cola has prospects that ensures
conventionally low profit margins, conventionally high
inventory costs and targets individuals that reside in expensive
areas.” Procedure of manufacturing in Coca Cola Company is
under a very high discipline which ensures that there is enough
products available in the market (Powell & Gard, 2015). In
addition, other service providers are in place to help in getting
competing with Coca Cola Company. For example, Pepsi is
working out to manage same market. Beverages provided by
Pepsi have brought stiff competition. Also provision of non-
sugar beverages by Red Bull has been working out to do away
with non-sugar products from Coca Cola Company.
A different strategy used by Coca Cola Company is organizing
competition. According to history, Coca Cola Company has
been organizing series and sponsoring events that are related to
sports. For example, due to availability of the company in many
places, it organized sports activities in 1928. Working out to get
customers in these events becomes easy for the company. In

10. addition, the company uses the strategy in sponsoring games
activities (Regassa, & Corradino, 2011). For example, an
organized FIFA event in South Africa. Also, other non-
governmental organizations are teaming up with Coca Cola
Company in sponsorship activities. For example, in getting
talents among the youth in schools, Coca Cola Company gets
works out with collaborations with ministry of education to help
in raising young talents. Interactions at different levels by the
company, organizations and other people is a strategy that Coca
Cola Company works out to ensure that they have a competitive
advantage over market. Activities of gaming have a high
connectivity to many people across the globe. Use of
sponsorship strategy for games will make Coca Cola Company
expand its marketing and production of their products. For
example, football games are the best forums where the company
easily gets market.
Guidelines for Coca Cola Company is manageable.
Advertisements done by the company helps in reaching out to
higher number of buyers therefore high sales volume (Powell &
Gard, 2015). In support of activities to which Coca Cola
Company supports, it remains favorite for many individuals
since it is to the grounds of people. Further, having oneness in
product promotion and using similarity in branding works out
be a manageable way of increasing on sales.
Effectiveness of Coca Cola Company is evident thorough many
ways. Advertisements for Coca Cola products has been done
perfectly with information about products being well explained.
Branding of their products and a distinct taste makes all
difference. Also, sponsoring activities by Coca Cola Company
has helped in marketing of their products (Regassa, &
Corradino, 2011). Getting other institutions in interactions with
society through various ways such as search for talents helps in
marketing of products from Coca Cola Company. Provision of
different varieties of products from beverages and syrups
qualifies to be a justification for customers. Standard set for
prices in Coca Cola company makes customers stick to their

11. brand.
In conclusion, a business operates under control of both internal
and external business environment. Working out to withstand all
challenges given by competitors is an added advantage to Coca
Cola Company. Also keeping loyalty of customers helps in
maintaining high sales volume. Effectiveness in management
strategies for Coca Cola Company serves as a way of increasing
sales within Coca Cola Company.
References
Njanja, L., Pellisier, R., & Ogutu, M. (2012). The Effect of
External Environment on Internal Management Strategy.
International Journal Of Business & Management, 7(3), 194-
205.
Powell, D., & Gard, M. (2015). The governmentality of
childhood obesity: Coca-Cola, public health and primary
schools. Discourse: Studies in the Cultural Politics of
Education, 36(6), 854-867.
Regassa, H., & Corradino, L. (2011). Determining the value of
the coca cola company — a case analysis. Journal Of The
International Academy For Case Studies, 17(7), 105-110.
Serôdio, P. M., McKee, M., & Stuckler, D. (2018). Coca-Cola–a
model of transparency in research partnerships? A network
analysis of Coca-Cola’s research funding (2008–2016). Public
health nutrition, 21(9), 1594-1607.