Focus on industry (regulation) and audience

1. NEWSPAPERS
(THE SUN)

2. REGULATION
• IPSO Independent Press Standards Office
• 2014
• Set up to replace the Press Complaints Commission
• An independent press regulator
• Promotes highest standards of journalism
• Supports the public where Editors’ Code of Conduct has been
breached

3. IPSO: THE EDITORS CODE
• Issues such as: accuracy, invasion of privacy,
intrusion into grief, harassment.
• IPSO handles complaints and conducts
investigations into newspapers and magazines
• Has the power to make corrections
• Can also fine publications where failings of serious

4. AN INDEPENDENT BODY
• Response and recommendation by the Leveson Inquiry
• PCC lack of action in the News International phone hacking
scandal
• IPSO is an independent body, meaning there is no government
interference and its Board members have no connections with the
news and magazine industry
• Funded by the Regulatory Funding Company (RFC) which is
funded by member publishers
• No one working for IPSO can also work for a newspaper or
magazine

6. AIMS
• Investigating complaints regarding possible breaches of the
Editors Code
• Monitoring general press standards
• Operating a round the clock anti-harassment advice line
• Providing advice for editors and journalists
• Working with charities and NGO’s to support and improve
press standards

7. THE SUN
• The Sun earns revenue through advertising
and cover price
• Companies can but a space to place their
advert
• £1 in every £7 in the UK spent on groceries is
spent by a The Sun reader making it very
attractive to advertisers

8. • The Sun’s Dreamteam and Page 3 websites each attract around a quarter
of a million visits every week.
• The Sun reaches more under 35s than the 3 main leading competitors
combined.

11. WHO IS THE AUDIENCE?

12. • How does The
Sun appeal to
its audience?

13. USES AND GRATIFICATIONS