Understanding Today’s Travel Shopper: Learning From Google’s 2014 Tra…

Understanding Today’s Travel Shopper: Learning From Google’s 2014 Traveler Study

Learn the latest online travel trends straight from our webinar, with the first look at Google's 2014 Traveler Study. Catch the recording: http://www.leonardo.com/knowledge-center/webinars/understanding-todays-travel-shopper-learning-from-googles-2014-traveler-study/

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Google does the travel and tourism industry a huge favor each year when they release their latest Traveler Study, and this year is no different. The Google 2014 Traveler Study is out, and we are privileged enough to have an industry specialist from Google here to show us why you should care!
The study reveals why multi-screen marketing is vital for hotels – [stat from the study]
Trends in the online travel shopping journey – [stat from the study]
Key statistics for understanding consumers – [stat from the study]

People are inspired primarily by online resources, most especially through social and video sites and search results so it’s important that your hotel be represented on these sites and optimized for search engines
The research phase is a critical part of the planning stage of hotel shopping which presents an opportunity for hotel marketers; Grab their attention, and stay memorable as they go through the consideration process
Mobile is important throughout the entire shopping journey with 75% of leisure travelers switching between devices to complete planning and booking. Being optimized for smartphones and tablets shouldn’t be a back burner initiative any longer
80% of hotel bookers watch online videos to make a decision regarding their accommodations. Video production isn’t as expensive as it used to be and there is an option for every budget