1. A Framework for Creating An Aligned and Resonant Brand
Presented by Danielle M Miller
Founder of BrandSnap

4. A promise
A set of managed
expectations
An experience
A relationship

6. •Coherence
•Clarity
•Communication

7. • Mission=What you do + Why you do it
• Vision= the possibility + the potential that you see
• Values are crucial to both

8. • http://daniellemmiller.com/creating-your-watermark-brand-program/

13. • Thank you!
• Surprise!
• http://daniellemmiller.com/creating-your-watermark-brand-program/