1. Summary
Highlights
Experience
MORGAN WHITEMAN
6204 South 57th Street, Rogers, AR 72758 | C: 479-387-4605 | mewhitem@uark.edu
Digital strategist skilled in leveraging the power of blogs, online communities, emails and
social media platforms to increase brand awareness, customer acquisition and boost brand
loyalty. Excelling in SEO optimization and creating highly-targeted web content that drives
inbound traffic.
New customer acquisition
Brand development
Google analytics
Multi-media marketing
Direct mail campaigns
SalesForce
Strategic media placement
MS Office
Aug 2015 to CurrentDigital Strategist Intern
J.B. Hunt － Lowell, AR
Implemented and evolved high-impact strategies to target new business opportunities
and new markets.
Coordinated monthly marketing events, such as winback emails and social media
campaigns.
Developed body content for emails sent via Salesforce, social media channels and
onsite pages.
Analyzed ratings and programming features of competitors to evaluate the
effectiveness of marketing strategies.
Developed new ways to increase customer acquisition through different media
channels
May 2015 to Aug 2015Pricing Intern
J.B. Hunt － Lowell, AR
Created budgets
Learned to price new business in the pricing model
Used Salesforce
Ran daily analysis
Jul 2014 to May 2015Nanny
Lowell, AR
Helping to promote the social and educational development of three children within a
busy household
Keen ability to follow directions with high level of accuracy and timeliness
Manage day to day operations of home domestically in coordinating other domestic
support staff
Schedule, coordinate and facilitate payment and budgeting needs for services
Manage children's activities for early childhood development activities
Creative problem solver and able to resolve conflict quickly
Excellent persuasive communicator with adults and children
Oct 2014 to Dec 2014Volunteer

2. Education
Skills
Highlands Oncology － Fayetteville, AR
Volunteering at Highlands Oncology was a very humbling experience
After going through chemo personally, I connect with the patients in a special way and
try and meet their physical and mental needs
Jan 2015 to Apr 2015Sports Manager
Upward Sports is a 501 (c)(3) youth sports program for children K-4 grade.
As manager I supported the business operations of the team.
Coordinate venues for game days sound system, concessions, fields, placements of
teams and referees and contacting parents and coaches to volunteer
Facilitate all of the marketing, promotions and collateral creation for the teams to
increase participation and recruiting volunteers
Create an environment that is inviting for the audience for engagement and retention
Jan 2012 to Jan 2013Shift leader
Tropical Smoothie Café
Responsible for opening and closing the store.
Preparation and meeting food standards of Tropical Smoothies corporate guidelines for
making smoothies, preparing food, cleaning, applying customer service, counting the
register tills, and operating the register and computer system.
As Shift lead served in a leadership capacity for the operations of the team and our
work flow to meet the needs and expectations of the customer.
Responsible for communicating changes in menu food standards skills throughout this
job.
Promotional items to increase revenue.
Jan 2010 to Jan 2011Cashier
Old Navy
Work with other team members to ensure positive environment for customers and
promoted a positive attitude in a busy work environment.
Work to promote the brand and build loyal customers
Worked with store management on branding guidelines to support brand awareness,
Old Navy's image and market positon.
2015Bachelor of Arts, Journalism: Advertising and Public Relations
University of Arkansas － Fayetteville, AR
3.2 GPA
Sales Software: Salesforce.com
Google Analytics
Leadership and communication skills to execute projects