Conscious Marketing powerpoint for Foundations of Marketing

1. ConsciousMarketing
By: Arianna Rohrig

2. WhatisConsciousMarketing?
Conscious Marketing entails a sense of
purpose for the firm that is higher than
simply making a profit by selling
products and services.

3. TheFourPrinciplesofConsciousMarketing
1. Recognition of marketing’s greater purpose
2. Consideration of stakeholders and their
interdependence
3. The presence of conscious leadership, creating
a corporate culture
4. The understanding that decisions are ethically
based

4. Recognition of Marketing’s Greater Purpose
This is when
marketers
recognize that
there is more to
business than
just making
money
• Businesses being more
environmentally friendly
• Providing employment
for local communities
• Providing goods and
services for poor areas

5. Consideration of Stakeholders and Their Interdependence
Stakeholders are people who can be
affected by a firm’s actions.
This includes:
• Corporate shareholders & their families
• Customers & their families
• Employees & their families
• Supply chain partners
• Government agencies
• The physical environment
• Members of the local community

6. Consideration of Stakeholders and Their Interdependence
Marketers try to make decisions
that will benefit as many
stakeholders as possible knowing
that their profits may not be as
great.

7. The Presence of Conscious Leadership, Creating Corporate Culture
Being a conscious
business means
the firm’s leaders
are dedicated to
being conscious on
all levels of the
business.
• Tesla
• SpaceX
• Whole Foods
• Love Beauty and
Planet

8. The Understanding That Decisions Are Ethically Based
Concerned with
distinguishing
between right and
wrong actions and
decisions that
arise in a business
setting.
Concerned with ethical
problems that are specific t
marketing.
This includes:
• Societal
• Global
• Individual Consumer

9. What is Corporate Social Responsibility ?
CSR refers to
actions taken by the
company to address
problems regarding
ethical, social, and
environmental
issues.
While CSR is not
a law or
regulation, it’s
more of a
responsibility that
companies are
expected to follow
due to
expectations and
demands from

10. What is the Difference Between Conscious Marketing and Corporate Social
Responsibility?
• Higher purpose and
caring about future
• Recognizes that
business is not just
about making money
• Provides employment
for local communities
• Most companies use
some form of CSR
• Not law mandated
• Separate from corporate
purpose

11. Can a Business be Both Conscious and Socially Responsible?
Businesses can practice both Conscious
Marketing and CSR, however, it is not
possible for every business.
When a company is in a polluting industry,
they can not be conscious marketers. They
can, however, be socially responsible by
doing something to better the environment
that they pollute.