and Social Responsibility

1. CONSCIOUS
MARKETING
BAYLEE JOHNSON

2. CONSCIOUS MARKETING
• Entails a sense of purpose for the firm that is higher than simply making a profit by
selling products and services. It encompasses four overriding principles
1. Recognition of marketing’s greater purpose
2. Consideration of stakeholders and their interdependence
3. The presence of conscious leadership, creating a corporate culture
4. The understanding that decisions are ethically based

3. RECOGNITION OF MARKETING'S GREATER
PURPOSE
The recognition that the purpose of the business is
not only make profit

4. CONSIDERATION OF
STAKEHOLDERS AND THEIR
INTERDEPENDENCE
• Stakeholders are people who might be affected by a firm's actions
• To serve as many stakeholders as possible while avoiding harm to any group

5. THE PRESENCE OF CONSCIOUS
LEADERSHIP, CREATING A CORPORATE
CULTURE
• Leaders are dedicated to the proposition of being conscious at al levels of the business,
throughout its entire culture
• The choices the firm makes reflect its conscious consideration of stakeholders, in line
with its higher purpose and in accordance with the leader's ideals

6. UNDERSTANDING THAT DECISIONS ARE ETHICALLY
BASED
• Business ethics is concerned with distinguishing between right and wrong actions
and decisions in a business setting

7. CORPORATE SOCIAL
RESPONSIBILITY AS AN
ELEMENT OF
CONSCIOUS
MARKETING

8. CORPORATE SOCIAL RESPONSIBILITY (CSR)
• Responsibility to society
• Actions and policies, taking stakeholders expectations into account to achieve
what is referred to the triple bottom line.

9. TRIPLE BOTTOM LINE
• Economic, social and environmental performance
• Charitable foundations, nonprofit groups, supporting the rights of minority
groups

10. CSR VS. CONSCIOUS
MARKETING

11. CSR VS. CONSCIOUS MARKETING
CSR is an important element of conscious
marketing, however they are different
Conscious marketing goes beyond CSR

12. THANK YOU