4. • Author: Florence Nightingale. Published in Notes on Matters Affecting the Health, Efficiency, and Hospital Administration of the British Army, 1858
Source:http://www.royal.gov.uk/output/Page3943.asp
-Visual -Content -Knowledge
5. Author: Charles Minard, published 1869.
Source: www.edwardtufte.com / http://en.wikipedia.org/wiki/File:Minard.png
“best statistical graphic ever drawn” Edward Tufte
6. “… complex ideas communicated with clarity,
precision, and efficiency …”
“ … gives to the viewer the greatest number
of ideas in the shortest time with the least ink
in the smallest space …”
Tufte, Edward. The Visual Display of Quantitative Information. 2nd ed. 2004
Principles of Graphical Excellence
7. “ … is nearly always multivariate …”
“ … requires telling the truth about the
data.”
Tufte, Edward. The Visual Display of Quantitative Information. 2nd ed. 2004
Graphical excellence
8. Eyes of Arundhati Roy byTW Collins, taken January 11, 2007. http://www.flickr.com/creativecommons/
Vision is our most dominant sense
18. University of Saskatchewan 2010 study
Standing Guideline: reduce visual
embellishments not essential to
understanding the data.
Is the use of elaborate imagery detrimental to
understanding, as has been proposed?
Does it have other benefits?
Embellish or not to embellish
19. University of Saskatchewan 2010 study
compared embellished charts with plain ones
measured both interpretation accuracy and
long-term recall
21. -Accuracy in describing embellished
charts no worse than for plain
-Recall after a two-to-three-week gap
was significantly better
Cautious to recommend
embellishment, but results question
some of the premises of the
minimalist approach to chart design
Bateman, S., Mandryk, R.L., Gutwin, C., Genest, A.M., McDine, D., Brooks, C. 2010. Useful Junk? The Effects of Visual Embellishment on Comprehension
and Memorability of Charts. In ACM Conference on Human Factors in Computing Systems (CHI 2010), Atlanta, GA, USA. 2573-2582. Best paper award.
DOI=10.1145/1753326.1753716.
23. Courtesy of staff at the Research Medical Library at MD Anderson Cancer Center
Infographics can be a
very compelling method
for presenting complex
data.
25. Bibliography
Publications:
Smiciklas, M. (2012). The power of infographics: Using pictures to
communicate and connect with your audience. Indianapolis, Ind: Que Pub.
Tufte, E. R. (2001). The visual display of quantitative information. Cheshire,
Conn: Graphics Press.
Tufte, E. R. (1997). Visual explanations: Images and quantities, evidence
and narrative. Cheshire, Conn: Graphics Press.
Bateman, S., Mandryk, R.L., Gutwin, C., Genest, A.M., McDine, D., Brooks,
C. 2010. Useful Junk? The Effects of Visual Embellishment on
Comprehension and Memorability of Charts. In ACM Conference on
Human Factors in Computing Systems (CHI 2010), Atlanta, GA, USA.
2573-2582. Best paper award. DOI=10.1145/1753326.1753716.
Websites:
http://spyrestudios.com/the-anatomy-of-an-infographic-5-steps-to-create-a-
powerful-visual/
http://blog.visual.ly/source-code-the-5-rules-of-researching-and-sourcing-
infographics/
http://en.wikipedia.org/wiki/Infographic#Data_visualization
http://librariandesignshare.org/2012/12/12/infographic-how-our-library-
helps-faculty-publish/
26. Further Reading
Publications:
Holmes, N. (1984). Designer's guide to creating charts & diagrams. New
York: Watson-Guptill Publications.
Holmes, N., & DeNeve, R. (1985). Designing pictorial symbols. New York:
Watson-Guptill Publications.
Holmes, N. (1991). Pictorial maps. New York: Watson-Guptill Publications.
Holmes, N. (1984). Designer's guide to creating charts & diagrams. New
York: Watson-Guptill Publications.
Holmes, N. (2005). Wordless diagrams. New York: Bloomsbury.
Tufte, E. R. (2003). The cognitive style of PowerPoint. Cheshire, Conn:
Graphics Press.
Tufte, E. R. (2006). Beautiful evidence. Cheshire, Conn: Graphics Press.
My topic was chosen in part from my discussions with BOB, CATHY and KRISTI. That conversation got me thinking about DATA and how we present it.So for my presentation I decided to explore INFORGRAPHICS - what they are, why they can be so effective, and do they have a place in the library world.
Visual representation of datapurpose to convey complex info quickly and clearly What I like Good deal of info, but clearly contained in separate areas, concise MD Anderson Cancer CenterLibrary Design Share 2012
Some might think this is text heavy, but I find the numbers running across the width of this graphic compelling. I want to know what they represent.Paul Smith’s College – results of library surveyPosted in Library Design Share in 2013
V =* COLOR in this case used to separate the data; can be used for other references - + or -, etc.* thematic defining graphic is the structure or containers for the data * reference graphic – color, icon to highlight specific dataC = statistics / factsK = insightPoint out this is from 1858 – FN. They are not a recent development!
CharlesMinard – 1869Napolean’s March on MoscowSo impressing b/c of SIMULTANEOUS display of complex data – SEE the disastrous march happening!Lines show direction of travel and size of army Background shows regions travelled throughGraph R to L of falling temps
Edward Tufte – da Vinci of data; contemporary designer who writes and lectures on visual display of dataPrinciples of graphical excellence
Graphical excellence … Tufte has been a tremendous source of guidance when it comes to creating EFECTIVE data visualizations
WHY are infographics effective? CLICKIt is the VISUAL ELEMENT that makes inforgraphics effective.Brains process images differently than text Pictures are processed as a single unitText is processed in a linear fashion
Graphical display of data aids our visual system’s ability to see patterns and trends
In order to design an effective infographic, you must consider the 3 components of communication that are important in designing an infographicTheir order of importance depends on the intent of the presentation and the audience it is meant for
Unbiased presentationAcademic or scientific settingsMight not be the most appealing, but it is easy to understand the information displayed
Commercial purposes – an advertisement for videohiveWould appeal to designers, but I will admit I did not know what they were advertising. Add forvideohive – software for creating videos – provides templates and other features
USA Today – editorial purpose49% would take a peekBut that 1% - willing to sell it!
Another component making its way into infographics is embellishment. Or to use Tufte’s term: chartjunkNigel Holmes is a contemporary graphic designer who has made a name for himself and gathered a following by using embellishment. I was compelled to follow each line to see what this is about.
Cross section showing vegetation coverage for Navigator magazine article
A study was conducted in 2010 to look at these issues
Conducted an experiment that …
Example of graphs used in the study
FINDINGS …
As librarians we deal with data and information on a daily basis. We use it to show our value to our institutions or to support our patrons. I believe infographics can be an effective tool for librarians to use when presenting data.MD Anderson Cancer CenterLibrary Design Share 2012
As librarians we deal with data and information on a daily basis. We use it to show our value to our institutions or to support our patrons. I believe infographics can be an effective tool for librarians to use when presenting data.
