this is a term project presentation regarding the impact of social media marketing on customers.

1. IMPACT OF
SOCIAL MEDIA
MARKETING ON
COSMETIC
PRODUCTS
SCHOOL OF DATA SCIENCE AND
FORECASTING
DEVI AHILYA
VISHWAVIDYALAYA,
INDORE
MANOKAMNA
KOCHAR

2. #INTRODUCTION
WHAT IS SOCIAL MEDIA MARKETING
SOCIAL MEDIA MARKETING REFERS TO THE
PROCESS OF GAINING TRAFFIC OR
ATTENTION THROUGH SOCIAL MEDIA
SITES.
SOCIAL MEDIA IS HERE. IT’S NOT GOING
AWAY; NOT A PASSING FAD.
BE WHERE YOUR CUSTOMERS ARE: IN
SOCIAL MEDIA.

3. #ABSTRACT
This study aims to identify the
importance of social media
marketing in toadys scenario for
particulary cosmetic products.
CHAPTER 1
DEVI AHILYA
VISHWAVIDYALAYA,
INDORE

4. Millions of people meet virtually through social networking sites which makes it a
broader platfrom to interact and communicate.
Social media tools have turned into environments where
products are offered, opportunities are discussed, and brands are praised and
criticized.
The Indian cosmetic Industry has witnessed a rapid growth through social media
over the last couple of decades. With a wide range of cosmetic products in
Indian social media has tremendous growth
.
DAVV
UNIVERSITY INDORE

5. #REVIEW OF
LITERATURE
What are some of the reasons?
1) A Study on Factors Determining Social Media on
Cosmetic Product Suresh V, Dr. K. Maran, (The objective of this
paper is to discuss about the factors that determine social
media on cosmetic products in India.)
2)The Impact of Social Media on Consumer Buying Behaviour -
Elam Mukhaini (show that Instagram has made significant
change in consumers' buying decision towards choosing
particular products)
DAVV INDORE

6. H0:Social media marketing have an
negative impact on consumer’s
mind while purchasing cosmetics.
H1: Social media marketing have an
positive impact on consumer’s mind
while purchasing cosmetics.
H0: There is significant difference of
Variety, Sales Promotion, Exciting
Offers, Mode Of Payment, Delivery
on consumer’s mind while
purchasing cosmetics.
H1: There is no significant difference
of Variety, Sales Promotion, Exciting
Offers, Mode Of Payment, Delivery
on consumer’s mind while
purchasing cosmetics
HYPOTHESIS:
DAVV INDORE

7. CREATED
QUESTIONNAIRE
SHARED
to investigate the impact of SM on
changing the behavior of users who aim
to purchase online.
Emailed and shared link
with apporx 150 users of
sm.
Sample size is of 77
responses of different age
groups.
ANALYSIS
DAVV , INDORE
#METHODOLOGY

8. #FINDINGS
CHAPTER 2

12. Hillary and Chris Johnson
are expecting their third child!
Our family is growing.
We are having
a baby girl!
Testing hypothesis by applying anova
Add a little bit of body text
Add subheading

13. Testing hypothesis by applying anova

14. CONCLUSION:
Study reveals that social media marketing has a positive impact on consumer
buying behaviour for cosmetic products.
Also People are more likely to buy from brands own page rather than any other
websites.

15. RECOMMENDATIONS:
It is evident that social media is the right place to
communicate with consumers and so businesses should
immediately use social media tools effectively for
marketing communication.

16. BIBLOGRAPHY:
DAVV INDORE
https://pdfs.semanticscholar.org/b350/e12ed402cfc89c057bef65e3cf55bb5c5375.pdf
https://www.socialmediaexaminer.com/how-consumers-respond-to-brands-on-social-
media-new-research
https://www.theseus.fi/bitstream/handle/10024/62367/Lee_Ethel.pdf?sequence=1
THE ROLE OF SOCIAL MEDIA ADVERTISING IN CONSUMER BUYING
BEHAVIOR-Adnan Veysel Ertemel

17. THANK YOU
HAVE A NICE DAY!
DAVV INDORE
MANOKAMNA KOCHAR