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Facebook Topic Data in 2016: The Update
- 1. FACEBOOK TOPIC DATA in 2016
- 2. Zuzanna Pasierbinska VP of Marketing DATASIFT Lucy Wimmer Director of Global Corporate Communications DATASIFT Dary Hsu Product Marketing Manager DATASIFT SPEAKERS
- 3. Welcome and getting you started! ๏ PARTNER PORTAL ๏ PARTNERSHIP ANNOUNCEMENT • Certification = inclusion on the portal • High-res logo and background information • Contact us form • You have access to Facebook topic data • Vertical specific use cases • Territory-specific
- 4. 4 • Guest blog post program • Webinars, providing a spokesperson • Spokespeople for your events • Use cases for press and web site • Infographics on Facebook topic data • Partner attributed by-lined articles for press • Anonymized use cases for web site • Speaking at DataSift and industry events Marketing and PR activities
- 5. 5 Use cases and infographics 5
- 6. 66
- 7. Getting your use case in the public domain ๏ GET IN TOUCH WITH ME ๏ FACEBOOK GREEN LIGHT = ACTION • If you have an idea or what to brainstorm some concepts, let me know • I’ll provide feedback and thoughts and we can draft an outline • I will send the initial outline to Facebook for approval • You can start gathering data and we’ll discuss distribution format • Set blog post / media alert date • Pitching can begin • Use case will go live
- 8. 8 • Think beyond the usual gender, age and territory breakdowns - what makes your audience tick? • What filters are going to provide creative actionable insights • What publications, stories and celebrities are driving the most engagement? • What links are people sharing? • Think about how the data analysis can inform future marketing campaigns - print advertising, social, email etc. - casting decisions, storylines and more What should the ideal use case look like?
- 9. Key updates to the marketing guidelines ๏ USE CASES NOW BEING APPROVED ๏ANONYMOUS & AGGREGATED • Facebook approving use cases on case-by-case basis • Ideas to be discussed with DataSift and outline sent to Facebook • PR support supplied on a case-by-case basis • Just has to be made clear in each piece of collateral rather than throughout
- 10. 10 • Facebook topic data page • Facebook topic data learning center • Partner sales toolkit Partner assets overview
- 11. 11 • Designed as the go to homepage for all introductory content on Facebook topic data • Links to other in-depth content • No mentioning of PYLON Facebook topic data page
- 12. 12 Repository of all you need to know about Facebook topic data: • DataSift marketing materials • Developer documentations • Training tutorials • Partner sales toolkit • Upcoming webinars • Helpful Facebook stats Facebook topic data learning center
- 13. 13 Customizable materials for you to brand and use with your customers: • Sales presentation • Data sheet template • Case study ebook template • Infographic • FAQ Partner sales toolkit
- 14. 14 Partner toolkit - instructions and overview video • Introduce the purpose of the kit • General guideline on how to use the kit • Highlight some restrictions
- 15. 15 • What is Facebook topic data? • How does it work? • How is it used? • Appendix: case studies • Available in both Keynote and PowerPoint • NEW: video to show how partners can present the slides Partner toolkit - sales presentation with talk track
- 16. 16 • Designed as a “leave behind” collateral • High level overview of the features, benefits, uses of Facebook topic data • InDesign and Word template for easy customization Partner toolkit - data sheet template
- 17. 17 • Showcase four sample use cases of Facebook topic data • Does not mention DataSift and PYLON • InDesign and Word template for easy customization Partner toolkit - case study ebook template
- 18. 18 • Highlight value of Facebook topic data • Theme: social data explosion, value untapped, until Facebook topic data • Available in DataSift branded PDF and Adobe Illustrator source file for easy customization Partner toolkit - infographic
- 19. 19 • Reference document for most frequently asked questions on Facebook topic data • Designed as a baseline document for you to modify and add questions specific to your solution Partner toolkit - Facebook topic data FAQ
- 20. QUESTIONS? GENERAL INQUIRY: LUCY - LUCY.WIMMER@DATASIFT.COM ASSETS: DARY - DARY.HSU@DATASIFT.COM
- 21. THANK YOU
Editor's Notes
- I’ll have spoken to many of you over the past few months about our partner portal and getting you started. There’s a huge amount of activities we can participate in together, which I’ll come onto in a second, but the partner portal and partnership announcement is where the majority of you kick off your marketing and PR activities For those of you yet to go-live on the partner portal, once your team has gone through training and you’ve gained certification, we just require a high res logo and some background information. This will then be put on our web site with a contact form. The portal is promoted via XXX A partnership announcement is also something that many of you have participated in. Such announcements highlight: - the fact you now have access to the largest pool of public opinion data on earth - the particular use cases of Facebook topic data that are relevant to your prospects / clients - the territories that your company is focused on
- There really are a wealth of activities that the DataSift team is ready and willing to help and support you with. What activities you proceed with depends on your business goals and plans, but in 2016 we’d like to be working with all of you on some of these options. The guest post blog program involves DataSift contributing thought leadership content to your blog once a month and you can contribute a post to the DataSift blog once a month or quarter. We’ll provide a DataSift spokesperson for your webinars and events to provide more in-depth insight into Facebook topic data and answer any questions I’ve highlighted use cases for the press and website, as well as infographics, as the press and analysts are now crying out for real-life use cases of Facebook topic data. The market is ready to see examples of projects that have used Facebook topic data to gain a greater understanding of target audiences, used insights to inform actions moving forward - marketing campaigns, advertising, social outreach etc. Example of coverage for infographics XXX
- Use cases and infographics are now gaining traction through Facebook approvals and examples of the kind of use cases that have been approved are: Black Friday versus Cyber Monday shopping habits and trends Star Wars first trailer insights Spectre opening weekend insights
- Use cases and infographics are now gaining traction through Facebook approvals and examples of the kind of use cases that have been approved are: Black Friday versus Cyber Monday shopping habits and trends Star Wars first trailer insights Spectre opening weekend insights
- I’m excited to share a number of great assets we created just to help you and help us expand the Facebook topic data ecosystem and share how amazing this new data set is to the world. We created a dedicated Facebook topic data page, a Facebook topic data learning center, and a partner sales toolkit. Let me show you what we created for you now.
- First, the Facebook topic data page is designed as the go to homepage for all introductory content on Facebook topic data. Feel free to point your customers and prospects to this page as the page has no mentioning of PYLON and is really designed as the first introductory portal for anyone who is new to Facebook topic data, and from this page a customer can then link to our Facebook topic data learning center to learn more.
- This is a new learning portal we created that gives you easy and comprehensive access to all the materials we’ve ever made for Facebook topic data. There are DataSift marketing materials including data sheet, use cases, case studies, developer documentation for any technical audience, tutorial videos for training, link to a partner sales toolkit that can accelerate your sales process that I’ll go into more detail soon, links to sign up for upcoming webinars, and last but not least, some helpful Facebook stats to understand how unique this opportunity is.
- Now let’s talk about what could really excite you. We’ve assembled a set of Facebook topic data assets to help accelerate your efforts in ramping up your sales teams and building topic data content to use with your customers. There are sales presentation, data sheet, case study ebook, infographics, FAQ and more. All of these assets are designed as templates for you to use, brand and add your own content to present topic data in the context of your application to your customers. Let me spend a bit of time to go over what each of these content is and how to use them.
- We created an instruction guide and an overview video to introduce the purpose and some guideline on how to use the kit. We also go over some restrictions like you must use the privacy control slide in the sales presentation deck.
- The Facebook topic data sales presentation is designed to provide you with introductory content on Facebook topic data. It first explains what is Facebook topic data, how it works, how it’s used, and some case studies in the appendix. We made it available in both key note and powerpoint. You are welcome to use this straight out of the box to present to your clients and prospects, but you may wish to add your own branding or even redesign it in your own style. We also recorded a video talk track of the presentation to show you how you can actually present some of the slides.
- The Facebook topic data Data Sheet is designed as a piece of “leave behind” collateral giving a very high level overview of the features, benefits and uses of Facebook topic data. It is provided in InDesign and Word format so that you can edit it and present the information in your own way and add your own logo and contact details. There is dummy text in it so don’t just print it out and use it.
- The Facebook topic data case study template showcases four sample use cases of Facebook topic data. It ranges from how TV producers figure out the most engaging characaters on the show to advertising agency figuring out the best time to show their ad for a snack brand. It is provided in InDesign and Word format so that you can edit it and present the information in your own way. Again, there is dummy text included for you to replace with your logo and your contact details - don’t just print this out!
- We created a Facebook topic data infographic for you to share with your prospects. Everyone loves cute graphics. The theme of the infographic is about the social data explosion and most of the data is untapped until Facebook topic data. We made the Illustrator source file available for you to brand it yourself!
- We also provide an FAQ document for reference by your sales and marketing teams. You are welcome to share this information with your customers and prospects, but do remember that it is very generic, so you may want to modify these to fit your solution before sharing.