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#spark19
Ulrik Bo Larsen
Founder & CEO
@silentcrooner
www.falcon.io
Ulrik Bo Larsen
Founder & CEO
Welcome to #Spark19
WE’VE BEEN LOOKING
FORWARD TO THIS!
Since Spark 2018..
400
Falconeers
Melbourne
Manhattan
Sofia
Budapest
Company Growth.
20182017 2019
Chennai
+20K

Users
2000
Customers
20182017
Customer Growth.
2019
Three themes worth paying attention to..
#1 Consolidation
Consolidation In Software..
?
..and in Job Roles
• Where skating towards where the puck is going to be from a product
development standpoint.
• We see a strong interplay b...
If Content is King, why is the
Tool Stack still so crap?
#3#3
If Content is King, why is the
Tool Stack still so crap?
#3
MEASURE.
Track your performance
across channels.
PUBLISH.
Manage all your content
in one calendar.
AUDIENCE.
See all your ...
Discover.
Discover creative, get inspired and find
whitespace for your brand’s content
• Creative Inspiration
• Identify th...
Benchmark.
Truly see how your performance stack up
• See how you stack up your competition or
industry
• Find out how much...
PUBLISH.
Manage all your content
in one calendar.
Expanded support for the social
Content Lifecycle
BENCHMARK.
Compare you...
•Content is still king - but the industry tool stack isn’t
•Consolidation - of Software and Roles
• Industry impact of an ...
Ulrik Bo Larsen
Founder & CEO
Thank you!
Falcon.io Opening Keynote - State of Digital Marketing & PR
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Falcon.io Opening Keynote - State of Digital Marketing & PR

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CEO & Founder of Falcon.io, Ulrik Bo Larsen focusses on how marketers across the globe think about digital marketing and PR, what’s working, how the industry is changing, and more.

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Falcon.io Opening Keynote - State of Digital Marketing & PR

  1. 1. #spark19 Ulrik Bo Larsen Founder & CEO @silentcrooner www.falcon.io
  2. 2. Ulrik Bo Larsen Founder & CEO Welcome to #Spark19
  3. 3. WE’VE BEEN LOOKING FORWARD TO THIS!
  4. 4. Since Spark 2018..
  5. 5. 400 Falconeers Melbourne Manhattan Sofia Budapest Company Growth. 20182017 2019 Chennai
  6. 6. +20K
 Users 2000 Customers 20182017 Customer Growth. 2019
  7. 7. Three themes worth paying attention to..
  8. 8. #1 Consolidation
  9. 9. Consolidation In Software.. ?
  10. 10. ..and in Job Roles
  11. 11. • Where skating towards where the puck is going to be from a product development standpoint. • We see a strong interplay between the Falcon and Cision customer base. We intend to gradually leverage this uniqueness in the market both in terms of product and go-to-market strategy. • We will use the financial strength of our Cision mothership to continue to pursue acquisitions that are meaningful to our customers. What’s next? What goes up…. #2
  12. 12. If Content is King, why is the Tool Stack still so crap? #3#3
  13. 13. If Content is King, why is the Tool Stack still so crap? #3
  14. 14. MEASURE. Track your performance across channels. PUBLISH. Manage all your content in one calendar. AUDIENCE. See all your audience data in one place. ENGAGE. Use one inbox for all your interactions. LISTEN. Monitor the social 
 web for insights. ADVERTISE. Manage all your paid activities. Current product family
  15. 15. Discover. Discover creative, get inspired and find whitespace for your brand’s content • Creative Inspiration • Identify the visual elements of images from the most engaging branded content • See if your idea has already been done by a competitor? • Publish unique content that fills content gaps in your industry’s crowded content landscape.
  16. 16. Benchmark. Truly see how your performance stack up • See how you stack up your competition or industry • Find out how much your engagement is worth • See which Posts your competitors are putting money behind • Reach and impressions data that help you look brilliant • Dataset of +100k brands since 2012
  17. 17. PUBLISH. Manage all your content in one calendar. Expanded support for the social Content Lifecycle BENCHMARK. Compare yourself to your competition. DISCOVER. Creative inspiration, and whitespace for your brand.
  18. 18. •Content is still king - but the industry tool stack isn’t •Consolidation - of Software and Roles • Industry impact of an economic downturn Three themes - Recap
  19. 19. Ulrik Bo Larsen Founder & CEO Thank you!

CEO & Founder of Falcon.io, Ulrik Bo Larsen focusses on how marketers across the globe think about digital marketing and PR, what’s working, how the industry is changing, and more.

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