Second Life
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It's 3D, it's buzzworthy, and it could be the next-generation Internet. But is it good for business? How are organizations using virtual worlds like Second Life for marketing, product development, ecommerce, customer service, and more? Hop aboard this entertaining tour of Second Life as we demystify what's actually happening in the metaverse. We'll uncover what's working and not working for businesses that are experimenting in the Internet's latest Wild West. Presentation by Steve Mulder.
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On June 26, 1963, John F. Kennedy famously declared “Ich bin ein Berliner.” To some, this sounded like “I come from Berlin.” Others, however, interpreted it as “I'm a jelly donut.” While information is inherently objective, it is subject to interpretation through filters of culture and language. Information management across a global enterprise must account for these diverse perspectives, or risk failure. Enterprise Content Management (ECM) technology helps surmount the problems of internationalization and localization, but only after careful preparation and execution.
Evan Gerber shares his experience on multiple internationalization projects to clearly illustrate the process and pitfalls inherent in developing for multiple cultures and languages. You will learn practical insights on the challenges, strategies, and lessons learned which are critical to internationalization success. A comprehensive overview of the impact of language and culture on user experience and technical architecture is also shared.
The Wild West of Mobile
In this presentation, experience design expert Evan Gerber will share with you his insight on intersection of teens and mobile web marketing – and how to approach this demographic with a positive, resonant message. He’ll discuss critical success factors, such as the importance of stepping into the mind of a 16-year-old, learning how they talk, and essentially how you can best communicate to them. Evan will share the need for usability testing, and tips on how to make your testing effective and drive valuable results. In addition, this exercise look will provide an understanding of what users expect from their applications, identify common usability mistakes, and recognize emerging design patterns in the mobile Internet.
8 Quick Twitter Tips & Tools
As a market tool, Twitter requires constant maintenance and investigation of new ways to earn the attention of your audience, engage them, and get them to interact. In order for this social media outlet to be an effective marketing tool, you must attract not just many followers, but the right ones. So how do you do this? The following 8 tips and tools can help.
Social Velocity
The Internet and has forever changed the inherent nature and speed in which we interact and socialize. We now have the unprecedented ability to not only expand the reach but also the depth of our social networks, both personally and professionally. So what does this mean for your brand? What are the trends in social velocity that change the way you can interact with, market to, and ultimately, create a lasting relationship with your customers?
Presented by Molecular’s Senior Strategy Consultant, Kenneth Kwon-Young Chin, this webinar will help you better understand the trends that are changing digital and how you must adapt your marketing strategy to travel with your customers at the speed of social velocity. During this presentation, Ken shares examples from top B2B and B2C brands such as Cisco WebEx, Lego, MINI, CarePages, Reebok, and Accenture. From online and mobile to integrating traditional media with virtual worlds and generating viral buzz, this unique outlook will change your perspective of your customers (where they live their digital lives and how they interact) and your marketing – and how these two sometimes polar entities can come together to promote, enhance, and empower your brand. So what does social velocity mean for your brand?
• Creating lasting connections with customers
• Learning how to adapt your offerings to align with continually changing customer needs
• Building trust and authenticity
• Increasing brand ownership, loyalty, and evangelism
• Generating earned media
• Creating compelling offline and online experiences
The most precious resource to every customer is time – learn how social velocity can help you create time with your customers.
Your Users Trust Each Other, Not You: Why and How to Implement Ratings and Re...
Ratings and reviews have been a staple of good online experiences for years, yet many organizations still resist the onslaught of user opinions on their own sites. Are ratings and reviews right for my business? How much do my users want them? What\'s the ROI? How do I deal with negative reviews? And if I go ahead with ratings and reviews, what are best practices for designing and implementing them? How do I make them useful and usable? Learn the answers in a session jam-packed with strategies and data for the business folk and practical tips and examples for the design folk. Presentation by Steve Mulder.
Making Web 2.0 Real Part 2 - Rich Interfaces
During the second part of this two part series on Web 2.0, Molecular's Steve Mulder shares his knowledge, expertise and insight into the world of Web 2.0, exploring Rich Internet Applications. Learn how to use this innovative tool to provide your users faster processes, instant feedback, added interactions, and direct manipulation. Steve delves into a variety of RIA examples that display sliders, drag-and-drop, in-page editing, auto-suggest, configurators and single screen checkout. This action packed presentation will help you make your web experience less like a site and more like an application. Presentation by Steve Mulder.
B2B Social Media Marketing
Digital Marketer, Kathleen Gambale of Molecular shares her experiences in implementing social media marketing in the B2B space. The presentation shares a case study and examples from Facebook, Twitter, Slideshare, YouTube and Flickr. It also takes you through a step by step process for B2B marketers who are looking to enter the world of social media marketing.
Making Web 2.0 Real Part 1: Social Media
In this webinar, Steve Mulder shares his knowledge, expertise and insight into the world of Web 2.0, exploring social media in this first episode
of a three part series. Explore tagging, blogs, social networks, ratings and reviews, collaborative content and more! Presentation by Steve Mulder.
View the webinar recording of this presentation at:
http://tinyurl.com/5bdma9
So You Have A Blog: Now What?
For more than eight years, Yuval Zukerman has been helping companies use the Internet to build more interactive and participative Web sites, social networks, and other Web 2.0 technologies. In this presentation he discusses how Molecular has been helping clients such as Ernst & Young on this front. And he will explain how Molecular, Boston-based interactive agency, has jumped on the blog train (Molecular.voices) and its impact on business development and marketing since its launch in 2007.
MashUp Mania: How Reebok Created the Ultimate Mashup and You Can Too
The document discusses various topics related to building mashups and social applications. It covers mashing up Google Maps, Flickr, iTunes and JumpCut; using island hopping navigation; internationalizing applications; integrating with mobile devices; using OpenID for authentication; including discussion forums; and running both digital and non-digital marketing campaigns. It also mentions various technologies used like ASP.NET, AJAX, Flash, and script.aculo.us.
Making Sense Of Social Networks
In this presentation, Web 2.0 expert Yuval Zukerman gives a comprehensive lesson on social networks. He shares the types, categories, and characteristics of social networks, giving a wealth of examples. Who’s using this next generation online get-together – Yuval will shows that too, along with research demographics, and user and usage statistics. You’ll be provided an inside look at what features users are clamoring for, as well as what issues, such as privacy and safety, are playing a role in the future of social networks. Also provided are tips on how you can utilize this new Web 2.0 connectivity phenomenon as a marketing means, with real world examples on who’s doing it and how.
Rich Interface Design
If technologies such as AJAX and Flash are powerful flames heating up the Web, then we designers are the glassblowers. It's up to us to create intuitive, engaging interfaces on top of the new possibilities that AJAX and Flash bring. But old skills aren't enough in this age of animated transitions, asynchronous interactivity, and application-like behavior.
What does every designer need to know in order to move from static HTML sites to dynamic rich interfaces? This presentation covers effective ways to incorporate user feedback into a dynamic interface, and how timing can be the difference between an interface that works and one that doesn't. We'll also discuss how traditional usability ideals such as discoverability and simplicity take on new meaning when we design rich interfaces. The session will include many examples of successful and failed rich interfaces. Presentation by Steve Mulder.
Designing for Discoverability
When it comes to creating successful sites, half the battle is making things discoverable. If users don't notice what we want them to notice, they'll never be satisfied (and neither will we). How do people scan web pages? What makes some things on a page more visible than others? How do we make sure critical content and functionality are actually seen? Come discover practical tips and tricks for taking advantage of what we know about the human eye to make your site more effective. Presentation by Steve Mulder and Joanne McLernon.
Let The People Speak
The Web has always been about people, but in a Web 2.0 world, this is taking on new meaning. Giving your users more control and influence over your site unveils a whole new set of opportunities — and a whole new set of challenges. How are user ratings and reviews, tagging, editorial control, user-generated content, and social networking changing the way you should be thinking about your site? How are sites dealing with negative user contributions? What does all of this mean for how you design and build your site? Come take an entertaining tour through the social wonderland of Web 2.0 and learn what it means for you. Presentation by Steve Mulder.
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Second Life
- 1. Second Life Steve Mulder Business Boom, Bust, or Both?
- 10. What’s Happening? What’s Working?
- 12. Major brands in SL by category
- 16. Umm… Why???
- 26. Umm… Why???
- 37. Umm… Why???
- 57. Where are all the people?
- 58. If you build it, they will come … just isn’t true in Second Life
- 61. Events
- 68. Brand Immersion
- 87. Customer Service
- 90. Recruiting
- 100. Training simulators
- 101. Collaboration
- 104. Real-World Product Development and Prototyping
- 114. Perfect Controlled Useless Second Life as walled garden
- 115. Second Life as garden center Portable Sharable Useful!
- 116. In-World Products and Services
- 138. “ The most successful business people in Second Life have taken a look at the commercial landscape and determined where needs exist. If you are not authentic and do not offer anything to the community, you are likely to be ignored.” Catherine Smith Director of Marketing Linden Labs
- 139. ROI of Second Life?
- 140. The new market is DIALOGUE , the new currency is INTERACTION , and the exchange rate is variable, based on ENGAGEMENT Grace McDunnough
- 141. Engagement = Attention + Interaction
- 144. Interactions Longer visits Object interactions Repeat visits Referrals Free takeaways Purchases
- 146. Next Steps
- 147. Immerse yourself
- 148. Establish goals and metrics before going in-world
- 149. Be useful
- 150. Treat it like the new Web, not like a game
- 151. Commit to the journey
- 152. Other Virtual Worlds
- 155. Thank You Steve Mulder smulder@ molecular.com