SlideShare a Scribd company logo
1 of 22
MARKETING PLAN
PutUp
FOR…..
PLATFORM
TACTICS
PRODUCT
ONE STOP
INFORMATION
CENTER
@ 1$
BRAND
PutUp
HAVE IT ALL!
PRICE
BASIC
FEATURES
FREE.
PREMIUM
FEATURES
@1$.
INCENTIVES
COUPONS ON
SUCCESSIVE
REFERRALS
WORD
OF
MOUTH
GOAL
COMPLETE INCOME TO BE USED
FOR DEVELOPMENT OF APPLICATION
TARGET
COLLEGE STUDENTS
PRICING STRATEGY
PRODUCT POSITIONING
COLLABORATING WITH…….
DISCLAIMER
Created by Mohit Rai, NIT
Raipur, during a marketing
internship by Prof. Sameer
Mathur, IIM Lucknow.

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