2. LIST THE TWO MOST
INFORMATIVE INSIGHTS
FROM THIS ARTICLE ?
3. THERE IS A PRESSING
NEED FOR MORE
BUSINESS PEOPLE WHO
CAN THINK
QUANTITATIVELY AND
MAKE DECISIONS BASED
ON DATA AND ANALYSIS
AND BUSINESS PEOPLE
WHO CAN DO SO BECOME
INCREASINGLY VALUABLE
4. MARKETERS DO NOT
NEED TO BECOME
QUANT JOCKS BUT
BECOME BETTER
CONSUMERS OF DATA
WITH A BETTER
APPRECIATION OF
QUANTITATIVE
ANALYSIS AND AN
ABILITY TO
COMMUNICATE WHAT
THE NUMBERS MEAN
5. TOO MANY MANAGERS ARE SIMPLY COMPILING VAST
DATABASES OF INFORMATION THAT WILL NEVER SEE
THE LIGHT OF THE DAY.
6. WHY AND HOW ARE THESE
INSIGHTS RELEVANT TO A
MANAGER IN INDIA
?
7. AS A MANAGER IT’S NOT YOUR JOB TO CRUNCH THE NUMBERS
BUT TO COMMUNICATE THEM.
8. IF YOU’RE GOING TO SPEND THE BETTER PART OF A DECADE
ON A RESEARCH PROJECT ALSO PUT SOME TIME AND EFFORT
INTO DISSEMINATING YOUR RESULTS
9. DISCLAIMER
Created by Mohit Rai, NIT
Raipur, during a marketing
internship by Prof. Sameer
Mathur, IIM Lucknow.