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YOU MAY NOT NEED BIG DATA AFTER ALL
LIST THE TWO MOST
INFORMATIVE INSIGHTS
FROM THIS ARTICLE ?
COMPANIES ARE
INVESTING LIKE CRAZY
IN DATA SCIENTIST
DATA WAREHOUSES
AND DATA ANALYZING
SOFTWARES. BUT
MANY OF THEM DON’T
HAVE MUCH TO SHOW
FOR THEIR EFFORTS.
IT’S POSSIBLE THEY
NEVER WILL.
BIG DATA HAS
BEEN HYPED SO
HEAVILY THAT
COMPANIES ARE
EXPECTING IT TO
DELIVER MORE
THAN IT
ACTUALLY CAN
WHY AND HOW ARE THESE
INSIGHTS RELEVANT TO A
MANAGER IN INDIA
?
THE BIGGEST
REASON THAT
INVESTMENTS IN
BIG DATA FAIL TO
PAY OFF IS THAT
MOST COMPANIES
DON’T DO A GOOD
JOB WITH THE
INFORMATION THEY
ALREADY HAVE
DISCLAIMER
Created by Mohit Rai, NIT
Raipur, during a marketing
internship by Prof. Sameer
Mathur, IIM Lucknow.

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