alpha.co

1. LMCW1022
ENTREPRENEURSHIP AND INOVATION
 MOHD IZZUDDIN BIN ABDUL RAZAK
 MUHAMAD NOOR SHAFIQ BIN MOHD SALLEH
 SITI ROOSYIDAH BINTI SULAIMAN
 NOOR HAYATI BINTI IBRAHIM
 NUR ASILAH AMIRAH BINTI AHMAD ASPI
Dr. SARMILA BINTI MD SUM
Dr. ZURINAH BINTI TAHIR
ALPHA.CO

2. CEO
MOHD IZZUDDIN
BIN ABDUL
RAZAK
CMO
SITI ROOSYIDAH
BINTI SULAIMAN
CFO
NOOR HAYATI
BINTI IBRAHIM
CTO
NUR ASILAH
AMIRAH BINTI
AHMAD ASPI
COO
MUHAMAD NOOR
SHAFIQ BIN MOHD
SALLEH

3. DESCRIPTION
Type of company: Share Partner
Type of business : Traditional food
Product : Bahulu
Name of company : Alpha.co

4. Vision :
TO BE AMONG THE CREATIVE AND INOVATIVE
LEADER IN THE TRADITIONAL FOOD
Mission :
WE ARE COMMITTED INTRODUSING NEW DESIGN
AS TRADISIONAL FOOD AND WANT TO BE
BIGGEST PRODUCER TRADITIONAL FOOD IN THE
WORLD

5. Objective :
1. To establish and operate bahulu for the
people who are living at Ampang.
2. To provide with the friendlist services with
affordable price of bahulu and other
services.
Business Address:
No. 3A, First floor, Jalan Wawasan 2/12, Bandar
Baru Ampang, 68000 Ampang, Selangor.
Telephone number: 03-5519378

7. LOGO

9. SPACE
LAYOUT

10. Food display
Barista

11. S.W.O.T

12. BIL STRENGTH BIL WEAKNESS
1. Affordable price and friendly service 1. New in the market
BIL OPPORTUNITIES BIL THREATS
1. Target market 1. Competitors that have been in the
same market

13. OPERATION PLANNING
Productivity location
Productivity
operation
Operation
process
Product
Raw material
Workers
Capital

14. MARKETING PLAN
PRODUCT
• quality of product
service
• packaging
• labelling
PRICE
• The price of the
sale is reasonable
for all ages
according to the
choice of the
existing product
PLACE
• easy-to-reach and
customer-focused
locations like in
residential areas
PROMOTION
• advertising
• publicity
• direct selling
• sales promotion

15. Member's Card Coupon
Condition • Each product purchase
will be 5 points
• It must collect 150 points
and above
• Buy > 2 meals can
be 1 coupon
• Collect 10 coupons
for redeeming 2 free
food package
Rewards • 10% discount on 150
points accumulated with
total purchase of RM15
and above
• 2 package
• Food + Drinks

16. OPEN ORDER FOR EVENT
• Wedding
• Aqiqah
• Teacher's Day
• Eid Day
COLLOBORATION
• FAMA
• IKS
↓
OPEN BOOTH
NETWORKING
1. Manufacturer → Customer
2.Manufacturer → Retailer →
Customer
TARGETTING CUSTOMER
• Child
• Adult
• Working class

17. Package A
Bahulu + Chicken
Curry
Package B
Bahulu + Lamb
Curry
Package D
Bahulu + Pool
Nut
Package F
Bahulu + Ice
Cream + Syrup
Package C
Bahulu + Beef
Curry
Package E
Bahulu +
Rendang

18. FINANCIAL DESIGN
 Implementation cost for BAHULU PANAS is short-term
boarding and long-term boarding
 Source of financing
 Owner’s equity
 Loans
 Incentives from goverment

19. FINANCE
ITEM COST (RM)
COST OF CAPITAL
PERSONAL SAVINGS 10,000
SHARE PARTNER
(3,000X4)
12,000
PERSONAL LOAN 50,000
TOTAL 72,000

20. P
r
o
f
o
r
m
a
2016
ASET BUKAN SEMASA
Mesin dan Peralatan
Kenderaan
(-) Susut nilai terkumpul
Jumlah aset tetap
ASET SEMASA
Tunai
38 500
8 000
4 650
46 500
62 856
Modal Kerja 109 356
Ekuiti pemilik
Modal
(+) Untung bersih
Liabiliti bukan semasa
Pinjaman
50 000
9 356
50 000
Jumlah liabiliti dan ekuiti pemilik 109 356

21. INOVATION
Product concept
- In box, package, bahulu + drinks + option of
meals
6 types of
package that
we serve
Bahulu
+
pool
nut
Bahulu
+
Ice
cream
Bahulu +
curry
Chicken
Meat
Lamb
Bahulu
+
Chocolate
Bahulu
+
cream
Bahulu
+
Rendang

22. BOX DESIGN

23. BUSINESS STRATEGY
bahulu.panas
bahulu panas
http//:bahulupanas.com.my

24. First 0 to 2 years Banner
Pamphlet
Social media
Second 2 to 3 years Newspaper
Social media
Pamphlet
Third 3 to 5 years Food magazines
Television
Social media

25. LONG TERM STRATEGY
Added more product
Large the company and francais
Make our product long lasting and can be import to oversea

26. THANK YOU