Mondelēz International acquired Cadbury in 2010 to gain access to its growth in confectionery items and become a leader in the industry. Some other reasons for the acquisition included cost optimization, higher expected returns, and strengthening of brands. Tata Global Beverages formed a 50:50 joint venture with Starbucks Corporation called Tata Starbucks Ltd. to grow through strategic alliances and inorganic expansion into the coffee business in India. Tommy Hilfiger ended its licensing agreement with Murjani Group in India and took over its own operations. Franchising is a long-term cooperative agreement where a franchisor provides trademarks, systems and methods to franchisees for a fee.

1. Merger and Acquisition

2. Mondelēz
International
 American multinational confectionery.
 Formerly known as Kraft foods Inc.
 Mondelēz name, adopted in 2012, came from the
input of Kraft Foods employees
 Manufacturer of chocolate, biscuits, gum , coffee
and powdered beverages.
 Employing around 107,000 people around the
world.

3. Cadbury
 Multinational confectionery company owned by
Mondelēz international.
 Second largest confectionery brand in world.
 Established in England in 1824, by John Cadbury.
 Famous for its Dairy milk chocolate, Roses
selection box and many other confectionery
products.

4. Reasons for Mondelēz acquisition of
Cadbury
• Cadbury offered greater access to sharp
growth.
• It wants to be the leader in confectionary
items.
• Cost optimization.
• Kraft expected a better return.
• Higher performance = Higher revenue.
• Strengthens brand.

5. Tata - Starbucks
Joint Venture

6. STARBUCKS “A TATA ALLIANCE”
• Tata Starbucks Ltd. is a 50:50 joint venture,
owned by TATA Global Beverages and Starbucks
Corporation.
• The first store was opened in Mumbai on 19th
October, 2012 followed by Delhi, Pune,
Bangalore, Chennai & Hyderabad.
• As of June 2015, there are 72 stores across India.
• Tata Global Beverages’ joint venture with
Starbucks was a strategy of growing through
inorganic growth focusing on strategic alliances.

7. +
TOMMY HILFIGER - MURJANI GROUP
Licensing

8. +
Tommy Hilfiger
 Mohan Murjani partnered with Hilfiger in 1985 to launch
the American designer’s brand and company in the
United States.
 In 2004, Murjani launched the Tommy Hilfiger brand in
India and had perpetual rights in the country.
 Murjani later sublicensed the apparel, footwear and
handbags businesses to AMB(Arvind Murjani Brands)

9. +  Tommy Hilfiger did not
disclose the terms of the
deal, it is believed to be
between $50 million to $60
million (around Rs 250 crore),
according to the sources
 Tommy Hilfiger products are
distributed in India through a
network of more than 80
standalone stores and shop-
in-shops across 30 cities,
including Delhi, Mumbai,
Bangalore, Chandigarh and
Hyderabad.

10. Franchising
• It is a cooperative relationship between two entities for a long
period of time.
• The franchisor provides a license for certain products to the
franchisee to sell.
• The company provides the trademarks, brand names,
production, service and marketing methods and the entire
business operation model for a fee.

11. 3M
Headquarters :- Maplewood, Minnesota, USA
Operations in :- 200 countries
Founded in :- 1902
Products offered :- 3M Car Care, Post-It, Scotchgard,
Scotchbrite, Scotchtape and other car related products

12. Post-It
• Product type:- Stationary
• Introduced in :- 1977
• Created by :- Dr. Spencer Silver and Arthur
Fry

13. Multinational corporation (MNC)
Are businesses that operate in more than one country
• MNC thrive in product customization.
• Therefore, the production of these particular products
is decentralized.
• Moreover, ‘Research & Development’ departments is
also decentralized to an extent.
• It operates through subsidiaries.

14. • Is a British multinational pharmaceutical
company headquartered in Brentford, London.
• It was established in 2000 by a merger of
Glaxo Wellcome and SmithKline Beecham.
GlaxoSmithKline (GSK)

15. Neosporin
• An antibiotic product marketed for the
prevention of infections and speeding
the healing of wounds.
• The Research and Development Centre are in
Europe,uk,Asia,usa & Canada.
• Production centres include England ,
Ireland,usa,brazil,kenya,Canada,Australia,Singapore
etc.
• Subsidiaries include GlaxoSmithKline Inc. ,
GlaxoSmithKline Pharmaceuticals Ltd , Glycovaxyn ,
ViiV Healthcare.

16. Transnational Corporation (TNC)
Any global business organization which produces specific products for
different countries with multiple production facilities.
• Unlike other corporations/companies, TNC thrive in product
customization, whether it is for a specific person, region,
country or a larger geographical region.
• Therefore, the production of these particular products is
decentralized in multiple countries/regions.
• Moreover, this also decentralizes the ‘Research &
Development’ departments into multiple divisions in every
region with a different production facility
• With the division of R&D also come the division of the
‘Operations’ department in a TNC. The power of control is
snatched away from the headquarters of the corporation
and is handed over to departments in each independent
country.

17. BOSE
• ‘BOSE’ Corporation is a well-known TNC which specifies in its
production and sale of audio equipment such as Speakers,
Headphones, Earphones, Automobile sound systems, Home
theatre systems etc.
• Founded in 1964 in Framingham, Massachusetts, U.S (Home
Country) by Dr. Amar G. Bose and operates in 47 more countries
with multiple production facilities around the world.
• Revenue is mostly gathered from supreme urban countries in
continents such as:
 North America (Canada & U.S)
 Asia (Hong Kong SAR , UAE, India, South Korea, Tokyo, China)
 Europe (UK, France, Scotland, Ireland, Germany)

18. Production Facilities
• Four Production
Plants in the United
States:
 Massachusetts
 South Carolina
 Michigan
 Arizona
• Ireland
• Mexico
• Malaysia
• China
Customized Products
• In luxurious markets such as US,
Tokyo, UK, and HK, Bose Corp.
utilities their high-end technology
such as wireless, aviation and sport
headphones. Moreover, in these
countries there are a wide range
products in following product lines:
home theatre systems, wireless
audio systems and commercial
retailing
• In less expensive markets like India,
China, Mexico, Bose Corp. utilities
its simplicity and product (sound)
quality as a differentiation factor.
Although some of the same
products offered in the other
markets are sold, they are
produced low in number with
lesser features.
• Bose Corp. keeps in mind about the
income distribution of some of
these specific countries and adds or
removes features according to the
countries income distribution and
other such economic factors.

19. Global
• Established in 1939 at Mithapur (in Gujarat, India), TCL is a part of the Tata group.
• The company began producing Tata Salt in 1983 .
• The brand has over 43 -per cent market share, a leader in the branded, iodised salt
segment.

21. • Manufacturing facilities in India, UK, US and Kenya.
• Research and Development Centre located at Pune
, Maharashtra.
• Subsidiaries include Tata Chemicals North America (General
Chemical Industrial Products), Tata Chemicals Magadi
(Magadi Soda Company), Tata Chemicals Europe (Brunner
Mond and British Salt)

22. International

23. • Dabur (Dabur India Ltd.) , India's
largest Ayurvedic medicine & related products
manufacturer.
• Founded in 1884 by Dr. SK Burman, a
physician in West Bengal.
• Headquartered in Dabur Tower, Kaushambi,
Sahibabad, Ghaziabad - 201010 (UP), India

24. Made by :
 Tanya Nawab
 Preetina
 Komala Reddy
 Albert Alexander
 Mohd Abuzar
 Rohanth Alluri
 Vishwa Sai
THANK YOU