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Marketing strategies and marketing mix of walton motors
- 2. Mohammad HUSAIN +8801688086897 © facebook.com/husain821 ©linkedin.com/in/husain821 ©husain821@gmail.com
- 3. 3 WHIL was formed in 2002 1st Bangladeshi motorcycle company 150000 motorcycles per year Local Band Award-2014 Provide the latest technology Company Profile
- 4. 4 Mission • Provide the latest technology • Satisfy customers requirements Vision • Helping Customers to get the full assistance • Wants to provide a single product at every home
- 5. Market Share At early days Walton Motors… At Now BAZAZ 29% Others 6% Hero Honda 22% TVS 21% YAMAHA 22% 5 ➢They are now in other 6%
- 6. Segmentation 6 • Use demographic segmentation according to income Middle Income Lower Middle Income Low Income High Income • Use geographic segmentation according to population density Rural Sub Urban Urban
- 7. Market Targeting 7 Middle Income Walton motors targeting strategy is Differentiated (segmented) Rural • Middle Income • Rural
- 8. Positioning More For more More For The Same More For Less Same For More Same For The Same The Same For Less Less For More Less For The Same Less For Less 8 They follow same for Less strategy Strategy of Walton motors
- 9. Differentiation Deliver a higher valued benefit Price is low More visible Other competitors do not offer it 9 WALTON BAZAZ TVS Others YAMAHA Price Differentiation
- 10. Products 10 Fussion 125/110cc Xplore 125/140cc Cruize 110cc Prizm 110cc LEO 90cc Ranger100cc Stylex 100cc
- 11. Products 11 ➢1 year warranty ➢Free delivery ➢Service centers all across the country
- 12. Pricing Pricing Market Skimming Market Penetration 12 Walton Pricing Strategy ➢5% discount if purchased online ➢5% discount at trade fair ➢Employees get 10% discount ➢8% discount for employees reference
- 13. Distribution 13 Covers the whole country Walton Walton WaltonWalton Walton Walton Walton Walton ➢120 Plazas ➢700 Distributors ➢Own transportation facilities ➢Invent in every plaza and dealer shops