By Lucy Keating (Newcastle University) at MMIT 2015

1. See it, try it, show it: new
ways of encouraging library
staff to explore social media
Lucy Keating. Arts, Humanities and Education liaison librarian
Newcastle University Library @ncllibarts

2. Outline…
Context
What
we’ve
done
Evaluation
Tips and
thoughts

3. University
GoDigital
event
Conference
trends
Social
media
forum Background
and
experience
IIP Gold
award
Context: 2014

4. Principles
Face-to-face and online
Bite-sized chunks
Aimed at all
library staff
Flexible: drop-in and
bookable
Flickr the Commons: Nationaal Archief, no known copyright restrictions
https://flic.kr/p/6WhPTs
Not just listening
Practical, not
theoretical
Encouragement of
dabbling
ExperimentalEmphasis on
new technology
and tools
Cheap!
Invite selected
guests

5. libguides.ncl.ac.uk/seeittryitshowit

6. MOOCs
Apps
swap
Tools for
smarter
working
Making
archives
more
accessible
Visuals
Technology
and
teaching

8. 90% gave it top two ratings
(other 10% hadn’t attended)
66% wanted to attend more
sessions, but couldn’t due to
clashes
57% interested
in contributing
online
resources
55% would
consider
delivering a slot
94% would
definitely
participate in a
future event
1,300 online
hits; 100
attended in
person

9. I really hope
there are more
events like this,
as they promote
curiosity in new
platforms
Particularly enjoyed
the well-executed
and intriguing
competition…
Learnt about
Powtoons:
subsequently used
it in our online
learning resource
Love Wunderlist!
Everything I’ve
heard about
these sessions
has been good
Really useful
to see how
colleagues
were using
tools
Really great to see
what colleagues
are doing and feel
part of a wider
team
I’m definitely
enrolling on a
MOOC
I really enjoyed the
event and thought it
was well-organised
I’ve enrolled on a
MOOC, starting next
month
Fascinated by
creating short
videos with
Animoto
Great idea:
something
different to do

10. Summer 2015: Power of Ten
Flexible (for participants and organiser…)
• Anytime, any place: 100% online
• Up against many competing activities
• Little organising time: scope to adapt as we went on
Ten topics
• Mainly digital
• Include some non-digital content: initial impetus
• How to keep interest up?
Encouraging participation
• Posting comments on Padlet
• Subtlety
• Flattery
• Incentives (prizes, appraisals)
libguides.ncl.ac.uk/poweroften

11. Sport,
social
and more
Mobile
apps
Partnerships
Smarter
working
tools
Hidden
Collections
Revealed
ALMA
Online
presence
and
privacy
CPD
Audio,
visual,
virtual
libguides.ncl.ac.uk/poweroften

12. Grand Finale!

13. Conclusions and Tips
Work with
champions
Don’t aim for
complexity or
perfection
Digital still
intimidates
Be
opportunistic
Build a
team
Flickr Commons: National Library of Ireland; National Library of Norway;
NASA; National Library of New Zealand; State Library of NSW

14. The future…
Evaluation Embedding
Try with
other
audiences
Challenge
Days?