Shailesh Jain is the co-founder of Mirraw, a bootstrapped online marketplace for ethnic wear that is valued at over 100 crore rupees. He chose to bootstrap Mirraw by choice in order to better focus on the product and customers, understand market dynamics, and make the business more challenging. To bootstrap successfully, he cut costs by doing tasks himself, focused ROI-driven marketing, prioritized the product and customers through data analysis, hired like-minded individuals, and closely measured successes and failures. The key lessons are to focus on customers and product above all else, closely track successes and failures through data, and that a 100 crore e-commerce business can be profitable while bootstrapped.

1. Bootstrapped
And I’m Lovin’ It!
TheRodinhoods Mumbai Open House
Jan. 16, 2016

2. I am..
• SHAILESH JAIN, Co-founder – Mirraw.com
• I Optimize Man-Hours and use technology to
solve business problems.

3. My business
100 CRORE +
Bootstrapped Marketplace for
Ethnic Wear
www.mirraw.com

4. WHY am I Bootstrapped?
- By choice
- Focus better on product & customer
- Understand market dynamics
- More challenging

5. How did I do it??
1. Cutting costs (doing a lot of things yourself)
2. ROI focused Marketing:
• Stayed away from “branding”
• Did what could be measured
3. Focus on Product & customers:
• Burn more & get 1000 more visitors OR
• Convert more customers from the current band of visitors
• Deep dive into DATA
4. Hiring like minded folks
5. Measuring Success & Failures
TEMPLATE

6. Lessons that I’ve learnt!
• Focus on customers & product everything
else will fall in its place.
• Measure your success & failures (very
fruitful for a boostrapped venture)
• “You can be a profitable 100 crore+ e-
commerce venture”
TEMPLATE

7. You can reach me at
•shailesh.jain@mirraw.com
•www.mirraw.com
•@blacklife