MyLife is the next generation user interface for the smart device.

1. " The New Generation" The New Generation
of the Smart device UI "of the Smart device UI "
becomes like this!becomes like this!
MyLifeMyLife
It's based on “Information Technology”.
It's “Imagination and Technology”.

2. YOB : 1957 / 57 years old
Graduated from Tokai University,
Faculty of Engineering, Communications Engineering
(Amorphous semiconductor physical properties)
1987 : CoreDump, Inc. CEO
1996 : Visiting Fellow at RCAST of The Univ. of Tokyo
2001 : Development of " Mail works "
2002 : Talk to exhibitors and " NET&COM2002 "
2003 : National Tissue Engineering Research Center for
Research Fellow at AIST
Current: Kyungnam Univ. (Korea) Professor of Faculty
of Computer Engineering
Prof. Nori is one of the pioneers of the Internet industry
in Japan and Asia. Involved in launching the first private
Internet organization “Juice Net” in Japan. Prof. Nori
serves two year as President of the Association
Passion for this business:
Pursuing the essence of the role of IT in human society.
Vision
Hoping that this technology prevails to all of the world.
Image Creator: Norihiro Mita
2

3. 1.What’s MyLife? / Simple philosophy
3
Without " MyLife "
Action from
human
Action from
Smart Device
With " MyLife "

4. 2.What’s MyLife?
4
" The New Generation
of the Smart device UI "
1." No Display " is One goal
Optimized for wearable device such as a smart watch
2. Make all of the actions from your
Smart device.

5. 3.What’s MyLife?
5
Beep, Voice, Vibration, Text, Photo, Movie,
etc
“Action” methods to you from Smart
Device

6. 4.What’s MyLife?
6
“Answering” methods from you to Smart
Device
1.With Voice
2.With Touch the button on the display
3.Write the text
4.With Your face. (with image recognition technology)
SD: " Beep! "
SD: " It’s time to make a phone call
to your (Noisy) wife! "
You: Thanks! I’m about to do that.
SD: " Be careful not to do late at night "
You: it's none of your business

7. ◆Smart Device/Smart Phone, Tablet/Google Glass, iWatch, etc
Wearable devices and smart devices should be mainstream the coming year
However, using them becomes more and more difficult for any person.
◆Need "learning" and "training" during the use of smart devices
The more convenient applications you have, the more you have to learn and
train to use them.
Even if it is intuitive and easy to use iPhone, it's still hard to use it for
people who are not familiar with machines or the elderly.
◆Smart device actually knows anything
Smart device knows anything of information from schedule and the Internet;
weather, temperature, news, traffic information, location by GPS or Wi-Fi,
various sensors (tilt, acceleration, light, camera, microphone), even if you do
not aware of them. In fact, it's a partner of your life.
◆Actions from Smart Device
MyLife, it is easy for you to use it because of actions from the device.
Also it asks you only the minimum requirements.
5.Features and user merits
7

8. ◆It can be applied to various services
MyLife is a service that is based on the Internet and schedule, which will come
"approach to you from MyLife" including, battery management, sleep management,
dietary management, To-Do management, etc for many incidents.
In conjunction with a variety of services, it can provide many services including
direction for foreign tourists, long-term care services, and tourist assistance. It can
reduce digital divide.
◆Care, welfare
Currently there is chronic shortage of 700,000 caregivers in Japan. It is mandatory
for us to support the services by using IT. We can get advanced care systems by
applying the philosophy of MyLife.
◆Application to other fields
・Wearable device
・Smart TV
・Intelligent car
・Smart House
6.Market and practical use
8

9. 7.PEST analysis
9
1.Politics
2.Economics
3.Society
4.Technology
Existing state Forecastfuture (5 years)
Politics
Economics
Society Problem ofAging society
Technology
・Determination ofthe Tokyo
Olympics
・Casino billpassed the Dietplan
・Fukushima nuclearpowerplant
problem
Projects willincrease in orderto
increase the inbound ofpeople,
goods,money from abroad
The economic growth by a temporary
effectdue to the depreciation ofthe
yen
Decrease in the laborforce in Japan,
an increase ofnationalpowerin
China and India,in the ASEAN region
Problems increase various increase of
caregivers,due to a decrease in the
care receiver
Smartphones and tablets is spread
DevelopmentofICT and various
othersmarthouse and wearable
device

10. 8.5F analysis / 5Force
10
MyLife
Substitute
services
Bargaining
power of
customers
Bargaining
power of
suppliers
competitiv
e rivalry
・Google
・Apple
・Network Career
・etc
New
entrants
Barriers to obtain a core user
Venture and research laboratory,
universityLimited sales
channels
The appearance of the
UI of an entirely new
way of thinking
1. Threat of new entrants
2. Threat of substitute products or services
3. Bargaining power of customers (buyers)
4. Bargaining power of suppliers
5. Intensity of competitive rivalry

11. 9.3C analysis
11
1. Customer
2. Competitor
3. Company
Customer
Competitor Company
- Market trend
- Target market
- Needs change
- Opportunities & threats
- Deregulation
- Industry consolidation
- Other industries and
new entrants
- Competitors trends
- Winners and losers
- Factors such as
corporate
- Philosophy of the company
- The goal of their
- Positioning
- Management resources
- Organization design
◆ Competitor
・Google / Google Now
・Apple / Siri
・Apple / Cue
・NTTdocomo / iConcier
Customerand market
Markettrend
Targetmarket
Changes in customerneeds
opportunities-threats
Deregulation None
Competitors Google Valuation Strengths Weaknesses
Productcapabilities ◯ Expand the services ofworld-class
Decision-making power △ More and more new services
Human resources ◯ Many human beings to spin out
Finance ◯ World-class None
Brand ◯ Everybody knows
Sales force ◯ Deploymentofoffline stillweak
Coststructure ◯ Costdisregard Costdisregard
Technicalcapabilities ◯
Valuation Strengths Weaknesses
Productcapabilities △
Decision-making power ◯ CEO and COO to make decision
Human resources △ Managementto perform financialplanning
Finance ×
Brand △ Forstart-up,there is no awareness
Sales force △
Coststructure ◯ No socialcreditworthiness
Technicalcapabilities ◯
With the developmentoftechnologies,services and solutions thatpreviously could nothave been
enabled.
Can be applied in any way in the field ofUIand human generalusers,long-term care market,
automotive,and smarthome.
Inform ation and device As the sophisticated,computerliteracy is required in people,digitaldivide
occurs.
Aging population.The device is in low costand sophistication.
Personalinformation leakage is dangerous.
Service to determine thatthere is no
future to stop immediately.
It's a large organization,there are many fail
to reach an agreement.
Excellenthuman resources are gathered
from around the world
They have a privacy problem
Some people hate them
The world's highestclass as a sales
network ofdigitalcontenton the network
Employ many R & D staff
Google has many own data center
Ifa competitorthatcan notcompete
appeared,Google to perform the acquisition
MyLife
The philosophy is notthe idea so far,to
provide new value to the market
Ifcompetitors understood the philosophy
ofmy life,then theirstrengths is reduced
by half
Connection and intellectualproperty are
concentrated in CEO and COO.It's risk.
Managementteam with overwhelming
technicalknowledge,user-oriented point
ofview,the marketing pointofview
Capitalinvestmentand working capitalis
notapplied too,can be profitable early
Financialpowertoward patentacquisition
costs,to the surrounding area expansion is
weak
There is a degree offreedom in the
direction ofthe branding forthe start-up
phase
Have experience ofservice development
in the managementteam
Idepends on the promotion and other
platforms
Costreduction using the netas much as
possible
Excellentknowledge and practical
experience ofthe managementteam
Such as education and enlightenmentto
the generalstaffis insufficient

12. 10.4P
12
1. Product, 2. Price, 3. Place, 4. Promotion
Measure
Product
Core Values
Value Creation
Enhancements
Price
Standard price 220JPY
Breakdown
Coststructure Fixed costs reduce as m uch as possible.
30% com mission to the Google and Am azon,Apple
Place
Directsales
M anufacturertie-up
Other Sales to alliance partners in the B2B2C m odel
Prom otion
SEO Pick up a long tailkeyword
SNS
Tie-up A Jointofthe care system ,with Japan Post(JP)
Tie-up B
Tie-up C
Tie-up D
ToDo/Task
Anyone can use,the userinterface ofthe new
generation ofeasy-to-use
Can be applied in any way in the field ofUIand
human generalusers,long-term care m arket,
automotive,and sm arthom e.
・Environmentforme to m ake many applications by
opening the API
14% - laborcosts,50-80% system s developm ent
costs,16% before and afteradm inistrative expenses,
13-60% profitbefore and after(m onthly change)
Paymentdeadline,
conditions
GooglePlay、iTunes、Amazon Appstore
In collaboration with handsetmanufacturers,and
pre-installed application ofM yLife
In facebook page,conducted a user-friendly
comm unication,and such as bug fixes and
developmentoffan base
Jointwith governm ent-owned business of
advertising agency
Collaboration with venture com panies thathave a
network hobby classroom
Collaboration as a solution fortelecom carriers

13. 11.SWOT analysis
13
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats
Strengths W eaknesses
Opportunities Threats
・Provision ofthe UIofthe new generation
along the philosophy ofM yLife
・Anyone can use,the userinterface ofthe
new generation ofeasy-to-use
・Environm entforme to m ake m any
applications by opening the API
・Pooroffinancialpower
・Strengthening ofthe m anagem entteam
challenge
・Environm entforthe Business on the
W orld Wide
・Widespread use ofsmartphone
・High prevalence ofAndroidOS
・Dawn ofthe wearable device m arket
・Low-costoperations
・Connection with m ajorcompanies
(M anufacturer,network carrier,advertising
agencies,et
・Overwhelm ing usability ofGoogleNow
・The rise ofthird force

14. 12.MyLife positioning map
14
1. To Customer
Easily use
Easy to deploy
Google
Now
Google
Now
MyLif
e
MyLif
e
SiriSiri
3. Function and versatility
Function
Versatility
MyLif
e
MyLif
e
SiriSiri
Google
Now
Google
Now
2. To Engineer
Easily use
Easy to deploy
Google
Now
Google
Now
MyLif
e
MyLif
e
SiriSiri
4.Price
Function
Price
MyLif
e
MyLif
e
SiriSiri
Google
Now
Google
Now
MyLif
e
MyLif
e
If the MyLife has
alliances with
manufacturers
MyLif
e
MyLif
e
If the MyLife has
alliances with
manufacturers

15. 13.. Mission/Vision
15
◆Mission
Provides easy-to-use computer for everyone.
◆Vision
YouTube is the best video delivery services in the world.
Google had provided Google Video, but they acquired YouTube.
Do not say the best way is the Business Transferable as an exit
strategy
of MyLife, but it is thought that as the UI of the new generation,
MyLife is to brand and position, such as YouTube.
Internet population in the world
is increasing still more now
Wearable devices increase
rapidly from now
Only mobile's media has
growth trend

16. 14. 2020 Become a common platform of humanity
16
This is the dream of us, it is the goal of one.
And we want to change the world with you!
Thank you very much!
The New Generation of the Smart device UIThe New Generation of the Smart device UI
MyLifeMyLife
ＶＳ

17. Q&A ～ " Why? " about MyLife
17
1. Why thought MyLife?
It started from the fact that questioning the origin of "why?"
~ MyLife met for the third time for me ~
At the end of the 1970s. Mita graduated from the University took a job as a
technician in analog audio manufacturer. Audio industry Great Recession. It had
been rumored even the famous audio manufacturer, and may go bankrupt.
The audio manufacturer Mita worked for was also become necessary restructuring.
It's manufacturers continued to put out a small sharp product.
Mita was also decided to quit their manufacturers in a little over a year.
Mita's got a job and then it was a company that makes hardware and software of
the computer. In Japan, Called "system house" since then.
Engineers who understand analog and digital, to software Not many. Mita who can
all of which are quite useful. Mita was carried out a number of operations such as
Sony and the Ministry of Construction. Mita met the real-time multi-tasking
operating system that moves on a microprocessor, such as 8086. Large meeting
was a "C" (programming language) language running on the OS. He was using the
"C" in earnest from here.
When He touch the actual "C", it was found that language productivity is very high.

18. Q&A ～ " Why? " about MyLife
18
2. Why thought MyLife?
"C" were characterized and compared to such as FORTRAN, COBOL,PL/M(PL/I)
those language and assembler, He had study and use it until then. Thing to learn
is very small, but it can be a very large. He devoted to "C" for a while.
Invitation of “Do you write a book of "C" came to Mita. He was supposed to write
a book. He was and editing publisher of education for several years in the
part-time job in college. He liked to write a sentence.
After that, he came across was written by "C" most in the "UNIX" OS.
At the time, he was introduced to the home computer that UNIX moves.
He paid the money as much as buy a small car. He can’t buy "modem“. It’s too
expensive, Perform data communication using voice lines on the phone.
He used began to appear in amateur for the "acoustic coupler". He connects the
data communication equipment to use as a telephone handset. He performs data
communication with his friends on the telephone line.
Thereafter, the modem is cheap. He was connected to the line to buy the modem.
And times have entered the era of "PC communication". And now that think about
it, from the encounter and "C" to the UNIX, was "the first encounter" of him.

19. Q&A ～ " Why? " about MyLife
19
3. Why thought MyLife?
Among them, "the second encounter" visited. The era is organized around a
UNIX system, spread around the world of “The Internet". Era of TCP / IP protocol
began. Even to write one program, Mita felt "the Internet to change the world"
and, the response of the times was excited.
Mita was founded the company on the theme of "communication with the
computer.“ This time, I also wrote a number of books.
Windows95 was released, the Internet has been generalized.
It was sold with a free browser, is the basis of Internet traffic, "TCP / IP protocol"
is bundled with the OS for the general public. People were able to easily
experience “The Internet".
Mita felt “The Internet" is able to be a mobile phone, age has changed
completely in Japan. Mita closed own company in 2000. The Internet of the
"encounter of the second" has become in the era of "natural". I felt the
company had become a thing of the past. The word "Information Technology
(IT)" is spread in 2000. It is a time when the Prime Minister of Japan is called
the "It" it.
People began to recognize one of the concept of "communication with the
computer."

20. Q&A ～ " Why? " about MyLife
20
4. Why thought MyLife?
Then, while the work of the consultants of various companies, more than 10
years have passed. There was no work to be excited about the Internet or
more.
Era has changed IT terminal that I also use, also began to migrate to
Smartphone from mobile phone from around 2010. During this time, Mita was
reportedly to work as good chemistry as most applications of IT. All sense of
speed of real-time, image, and text was a good to IT. However, there was no
change the world already in the "innovation" it.
The tablet Smartphone, the following year around 2010. It became a smart
device era.
However, there is provided an extension of the PC something, Would not it be
wrong something? Mita thought. A technique of speech recognition, came out a
lot, including the Siri, but the scene used are still low.
Is not it is no only in the specialized field with limited or no level of play for
children only "fun".
There is no sign of spread to explosive with a energy to change the world.
"What is the difference?" I kept thinking.
Then one day, I noticed.

21. Q&A ～ " Why? " about MyLife
21
5. Why thought MyLife?
"Age of technology is over" It was realized it would be.
Technologies like magic even if they can be many, our lives will not change by
itself.
Future”Using the technology, consider whether that is what valuable, age of
imagination (imagination) began” we noticed that.
Many industries as was the case, it became industry to be recognized by the
world for granted also IT.
We knows "how much, to whom, what if you ask, what can be done," So, We
became an era of value to "what to do" using the technology.
Apple called it "intellectual bicycle" the PC. Bicycle's what humans ride as a
tool. We have become necessary shift away from this simple idea. That is the
point that now.
Now, as the pioneer of this new "Blue Ocean of knowledge", we decided to
determine the position of our own. The MyLife, it is something like that.
And this, was "meeting for the third time" for Mita.

22. Q&A ～ " Why? " about MyLife
22
6. MyLife or not the "artificial intelligence"?
MyLife looks like a really artificial intelligence, but it is not artificial
intelligence.
Basic philosophy of MyLife is "how to approach" referred to as "reach
out to people from the device." It is different though from the user
interface that is used in smart device so far.
We are confident that by creating a system of "action-to-human
device", people communicate and smart devices, change in the near
future.
And, because of the simple "philosophy" and "philosophy", MyLife is
what many applications are effectiveness, the basis for philosophy to
make a lot of software.
So, we will require a software developer of 100 people that will
continue to create new software. We will also be able to increase the
revenue of it.
In addition, we must do it.

23. Status
23
◆ Search for the board members to make business of MyLife.
◆ “MyLife” is designed for the “PUBLIC DOMAIN”.
“All the software for the All the people.”
“Software differs from material objects—such as chairs,
sandwiches, and gasoline—in that it can be copied and
changed much more easily. These facilities are why software is
useful; we believe a program's users should be free to take
advantage of them, not solely its developer.”
–- From: GNU Software Foundation.