1For Immediate ReleaseWednesday, 23 March 2011 NEF, TM AND BSN SIGN STRATEGIC COLLABORATION AGREEMENT GEARED TOWARDS INCREASING THE VALUE OF LOCAL CONTENT INDUSTRYThe Malaysian Association of Bumiputera ICT Industry & Entrepreneurs (NEF), TelekomMalaysia Berhad (TM) and Bank Simpanan Nasional (BSN) today signed a CollaborationAgreement (CA) towards working together in facilitating local new media and digitalcontent and applications companies to obtain fund and bring their content ideas andprojects to market.The CA was signed in the presence of Deputy Minister of Ministry of Information,Communications and Culture, YB Dato Joseph Salang. Signing on behalf of theirrespective companies were Ashran Dato’ Ghazi, President of NEF, Dato’ SriZamzamzairani Mohd Isa, Group Chief Executive Officer of TM and Datuk AdinanManing, GM and CEO of BSN.“This collaboration is one of the few in Malaysia where it connects a complete eco-system of platform, content and funding for the creative industry. We strongly believethat this will further catalyze the growth of this industry,” said Ashran Dato’ Ghazi.Under the collaboration, NEF will help to streamline and filter quality and reputablecontent producers; while TM will further market the identified content and applicationsvia their online marketplace such as content service delivery platform (CSDP) andInternet Protocol TV (IPTV) offering; whilst enabling BSN to have further confidence inassisting eligible content producers and content projects under their “Creative IndustryLoan” based on standard Terms & Conditions with the involvement of the other twoparties.This tripartite ecosystem is geared towards increasing the value of local digital contentand application industry by encouraging more local-based companies to reap the benefitof the digital content market share as well as bringing these local companies intointernational scene.According to Dato’ Sri Zamzamzairani, this collaboration is very strategic where digitalcontent and application companies with their innovative content and applications couldbenefit from TMs platforms such as CDSP and IPTV service, HyppTV in bringing theircontent out to the market.
2“We are confident that this strategic collaboration will bring enormous benefits to digitalcontent and application companies. With our High Speed Broadband (HSBB) Service,Unifi celebrating its 1st anniversary this week, the collaboration will springboard morecompanies or even individuals in developing innovative digital content and applicationsthat are to be consumed and delivered by the TM’s high speed pipe that we have builtthrough our HSBB development. This initiative will further spur the content and newmedia industry locally. Clearly, while this is in line with the government’s aspiration innurturing the local content creative industry within the Economic Transformation Project(ETP), as outlined under Communications Content and Infrastructure (CCI), it directlysupports TM’s aspiration especially in reaping new emerging benefits from the newmedia as new business area.”“TM, as the premier HSBB service provider in Malaysia, together with the Governmentand in collaboration with industry players as well as MDeC, have been working to createa content service delivery platform (CSDP) to help grow local creative content industry.Coupled with the interested parties to procure the content and applications within CSDP,it creates a sustainable digital market place for content producers and buyers to meetand transact. This symbiotic business relationship can naturally be extended globallywhere international content buyers will benefit from the platform in procuring innovativecontent and applications created by Malaysians,” Dato’ Sri Zamzamzairani elaborated.The signing ceremony was held in conjunction with the NEF-AWANI ICT Awards 2010and a two-day conference and ICT Fair showcasing the best of Malaysian ICT solutionsand creative content and production held at the Putra World Trade Centre (PWTC).NEF is an association committed towards improving the quality of technopreneurship. Itwas formed in 1997 as a support system & self help group for technopreneurs. As timepasses, it has evolved into an organization that is now recognized by the Government ofMalaysia as a leading organization that is focused in representing BumiputeraTechnopreneurs in Malaysia.NEF’s main areas of focus are Funding, Market Access, Technopreneur Development,and Creativity & Innovation. #End#About NEFMalaysian Association of Bumiputera ICT Industry and Entrepreneurs (NEF) is anassociation committed towards improving the quality of technopreneurship. It wasformed in 1997 as a support system & self help group for technopreneurs. As timepasses, it has evolved into an organization that is now recognized by the Government ofMalaysia as a leading organization that is focused in representing BumiputeraTechnopreneurs in Malaysia.NEF’s main areas of focus are Funding, Market Access, Technopreneur Development,and Creativity & Innovation.
3About TMTelekom Malaysia Berhad (TM), Malaysia’s leading integrated information andcommunications group, offers a comprehensive range of communication services andsolutions in broadband, data and fixed-line. As a market leader in the broadband andfixed-line businesses, TM is driven to deliver value to its stakeholders in a highlycompetitive environment. The Group places emphasis on continuing customer servicequality enhancements and innovations.With its extensive global connectivity, TM is poised to position Malaysia as a regionalInternet hub and digital gateway for South-East Asia. In line with this, TM is evolving intoa Next Generation Network service provider enabling the Group to enhance its efficiencyand productivity while providing enriched products and services.On the Corporate Responsibility (CR) front, the Group has always been a majorcorporate contributor towards responsible activities in the belief that these practices area fundamental tenet of good corporate governance. The Group promotes 3 majorplatforms i.e. education, community/nation-building and environment. Under education,TM has spent some RM800 million to develop Multimedia University into one of the topuniversities in Malaysia with more than 24,000 students. TM has also providedscholarships to over 13,000 graduates pursuing academic programmes locally andoverseas. Under the community/nation-building platform, the Group contributes towardscauses that bring value to the community and nation at large. TM was awarded theprestigious STAR-BIZ ICRM Corporate Responsibility Award for its community effortsand Prime Minister Awards 2009 for its workplace practices.For further information on TM, visit www.tm.com.my.For inquiries, please call:NEFAshran Datuk Ghazi, President NEF(Tel: +019-3891899 or e-mail firstname.lastname@example.org)ASTRO AWANIRozina Aziz, General Manager, Astro AWANI(Tel: +012-2067228 or e-mail email@example.com)Azizi Othman, Editor-In-Chief, Astro AWANI(Tel: +019-2215662 or e-mail firstname.lastname@example.org)
4TMIzlyn RamliVice President, Group Corporate Communications, TM(Tel: +019-500 0248 or e-mail: email@example.comAsma Abdul AzizAssistant General ManagerGroup Corporate Communications, TMTel: +013-364 1830 or e-mail: firstname.lastname@example.org