Paris is the capital and most populous city of France, with over 2 million residents within its 105 square kilometer area. It has been a major center of finance, trade, fashion, science, and arts since the 17th century. The city is the center of the Paris Region, which has a population of over 12 million people and was the largest metropolitan area in Europe in 2020. Paris is a major transportation hub served by two international airports and its metro system carries over 5 million passengers daily, making it the second busiest in Europe. The city is renowned for its museums and architectural landmarks, including the Louvre which received over 2.8 million visitors in 2021 despite closures from COVID-19.
Paris Region Key Figures lays out a panorama of the region’s business and social life, positioning it among the leading regions in Europe and worldwide.
YOUR BUSINESS IS YOUR PROFITABILITY IN CONCEPT HOTEL FUTURIST. SEE YOUR FUTURE AS YOUR PRESENT AND INVEST IN CREATIVITY THAT MAKES SENSE AND REALITY FOR BOTH GUESTS, MANAGEMENT AND STAFF. A NEW VISION AT SHORT TERM, MID TERM OR LONG TERM QUALITY AND TECHNOLOGY HOSPITALITY INDUSTRY.
We can put your brand infront of a National and International market at airports throughout the UK. The example shown is Edinburgh, but we also look after many major airports. Both static and digital sites.Direct your brand and business offering to an airport audience with JC Decaux.
The Paris/Île-de-France region is made up of 8 départements (counties) and 1,281 communes (municipalities), including the cities of Paris and Versailles and the business district of La Défense. It has 12 million inhabitants, or 18.1% of the population of France. Another feature of the region is that 55% of Paris Region population is under 40.
Contents : Paris Region Economic Data, Population, Economy and Business, Paris Region Map, Employment, Education, R&D and Innovation, Real estate, Transport and Mobility, Logistics, Hosting Venues, Meeting and exhibitions, Tourism and quality of life.
The Paris Region Facts and Figures edition 2020 is a document published by Choose Paris Region, the Paris Ile-de-France Regional Chamber of Commerce and Industry and l'Institut Paris Region. This document draws on the latest Paris Region’s available data regarding: population, economy and business, employment, education, R&D and innovation, real estate, transport and mobility, logistics, meetings and exhibitions, tourism and quality of life.
Paris Region Key Figures lays out a panorama of the region’s business and social life, positioning it among the leading regions in Europe and worldwide.
YOUR BUSINESS IS YOUR PROFITABILITY IN CONCEPT HOTEL FUTURIST. SEE YOUR FUTURE AS YOUR PRESENT AND INVEST IN CREATIVITY THAT MAKES SENSE AND REALITY FOR BOTH GUESTS, MANAGEMENT AND STAFF. A NEW VISION AT SHORT TERM, MID TERM OR LONG TERM QUALITY AND TECHNOLOGY HOSPITALITY INDUSTRY.
We can put your brand infront of a National and International market at airports throughout the UK. The example shown is Edinburgh, but we also look after many major airports. Both static and digital sites.Direct your brand and business offering to an airport audience with JC Decaux.
The Paris/Île-de-France region is made up of 8 départements (counties) and 1,281 communes (municipalities), including the cities of Paris and Versailles and the business district of La Défense. It has 12 million inhabitants, or 18.1% of the population of France. Another feature of the region is that 55% of Paris Region population is under 40.
Contents : Paris Region Economic Data, Population, Economy and Business, Paris Region Map, Employment, Education, R&D and Innovation, Real estate, Transport and Mobility, Logistics, Hosting Venues, Meeting and exhibitions, Tourism and quality of life.
The Paris Region Facts and Figures edition 2020 is a document published by Choose Paris Region, the Paris Ile-de-France Regional Chamber of Commerce and Industry and l'Institut Paris Region. This document draws on the latest Paris Region’s available data regarding: population, economy and business, employment, education, R&D and innovation, real estate, transport and mobility, logistics, meetings and exhibitions, tourism and quality of life.
The modern and fast Eurostar train has made it even easier to take a trip to Paris from London. The French city attracts visitors from all over the world tempted by Paris's charming blend of culture, fine food and wonderful sightseeing. Short Paris breaks are extremely popular due to the capital's well-connected transport links. You can travel to Paris from London in only 2 hours 15 minutes! Whether you want an escorted trip around the romantic city or prefer to plan your own sightseeing schedule, there is an exciting package to suit everyone.
Top business and leisure travel destinationsUROS Ltd.
Global travel and tourism facts and figures: Slideset about top business and leisure travel destinations with figures of incoming travelers and their nationalities. Noteworthy facts complement the selection of figures.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Generative AI - Unleash Creative Opportunity - Peter Weltman
Document part- (8)
1. Paris (French pronunciation: [paʁi] (audio speaker iconlisten)) is the capital and maximum
populous city of France, with an envisioned populace of 2,a hundred sixty five,423 citizens in
2019 in an area of more than a hundred and five rectangular kilometres (41 square miles),[4]
making it the 34th maximum densely populated town within the world in 2020.[5] Since the 17th
century, Paris has been one of the international's essential centres of finance, international
relations, trade, fashion, gastronomy, science, and arts. The City of Paris is the centre and seat of
presidency of the area and province of Île-de-France, or Paris Region, with an predicted populace
of 12,997,058 in 2020,[6] or approximately 18 percentage of the populace of France,[7] making
it in 2020 the most important metropolitan place in Europe,[8] and 14th largest in the world in
2015.[9] The Paris Region had a GDP of €709 billion ($808 billion) in 2017.[10] According to
the Economist Intelligence Unit Worldwide Cost of Living Survey in 2018, Paris became the
second one most highly-priced city inside the global, after Singapore and beforehand of Zürich,
Hong Kong, Oslo, and Geneva.[11] Another supply ranked Paris as maximum pricey, on par
with Singapore and Hong Kong, in 2018.[12][13] Paris is a prime railway, dual carriageway, and
air-delivery hub served by using two international airports: Paris–Charles de Gaulle (the second-
busiest airport in Europe) and Paris–Orly.[14][15] Opened in 1900, the metropolis's subway
machine, the Paris Métro, serves 5.23 million passengers day by day;[16] it is the second-busiest
metro machine in Europe after the Moscow Metro. Gare du Nord is the twenty fourth-busiest
railway station in the international, however the busiest placed outside Japan, with 262 million
passengers in 2015.[17] Paris is specially recognized for its museums and architectural
landmarks: the Louvre acquired 2.Eight million traffic in 2021, regardless of the lengthy
museum closings because of the COVID-19 virus.[18] The Musée d'Orsay, Musée Marmottan
Monet and Musée de l'Orangerie are mentioned for their collections of French Impressionist art.
The Pompidou Centre Musée National d'Art Moderne has the largest collection of contemporary
and cutting-edge art in Europe. The Musée Rodin and Musée Picasso exhibit the works of two
referred to Parisians.