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Texas AMA Agency Group Fall 2019 Analytics
- 3. Who FRESHMAN SOPHOMORE JUNIOR SENIOR YEAR MARKETING UNS. BHP BUS.S ADV. COMM. OTHER MAJOR GOT IN MOST DIVERSE & QUALIFIED APPLICANT POOL YET
- 4. CLIENTS Fall 2019 CARE2ROCK INLIEUSEEKR THOYEN GARDENIO NON-PROFIT ORG. THAT SELLS MUSIC LESSONS ONLINE. FOR EACH ONE BOUGHT, THEY DONATE TO KIDS IN FOSTER CARE. STARTUP AIMING TO CREATE COMMUNITY IN AUSTIN THROUGH SELLING EVENT PACKAGES AT APARTMENTS. A “SOCIAL NETWORK FOR GOOD” APP THAT MAKES THE PROCESS OF CHARITABLE DONATIONS EASIER. A ONE-STOP APP THAT CONNECTS STUDENTS IN NEED OF SERVICES FROM CLEANING TO MOVING TO ART AND BEYOND. STARTUP HELPING PEOPLE GROW THEIR OWN PLANTS & FOOD FROM ANYWHERE BY DELIVERING “GROWBOXES.”
- 5. AGENCY Fall 2019 CARE2ROCK INLIEUSEEKR THOYEN GARDENIO
- 6. 1 2 3 4 5 6 7 8 9 10 Response: “My team has been great [and] I’ve really enjoyed the workshops that we’ve gotten to do. I’ve really enjoyed being an account manager .” EXPERIENCE Overall 95%SATISFACTION *RANK 7 OR ABOVE * 8% INCREASE IN SATISFACTION RATE FROM SPRING 2019; 32% FROM FALL 2018 95% Response: “[Our client was] not considerate of our time as students. They’ve been generally unclear with what they want from us.” EXPERIENCE RANKED ON SCALE OF 1-10
- 7. 1 2 3 4 5 6 7 8 9 10 Response: “Client seemed to be unprepared [and] not so enthusiastic about plans.” Response: “I really like working with them, but they have really high expectations for us and haven’t given us much direction on how to meet those goals.” SEEKR 78% CARE2ROCK THOYEN INLIEU GARDENIO 62% 68% 90% 5/5 TEAM FEEDBACK 5/5 TEAM FEEDBACK 3/5 TEAM FEEDBACK 4/5 TEAM FEEDBACK 3/5 TEAM FEEDBACK77% .2% INCREASE IN OVERALL SATISFACTION RATE WITH CLIENT FROM SPRING 2019 EXPERIENCE Client EXPERIENCE RANKED ON SCALE OF 1-10
- 8. 1 2 3 4 5 6 7 8 9 10 Response: “We ended up having to do everything they told us to instead of going in and making changes that would benefit their company.” Response: “Most of the tasks were conceptual rather than implemented by us.” SEEKR 78% CARE2ROCK THOYEN INLIEU GARDENIO 56% 75% 80% 5/5 TEAM FEEDBACK 5/5 TEAM FEEDBACK 3/5 TEAM FEEDBACK 4/5 TEAM FEEDBACK 3/5 TEAM FEEDBACK83% EXPERIENCE Project EXPERIENCE RANKED ON SCALE OF 1-10 EXACT SAME OVERALL SATISFACTION RATE WITH PROJECT FROM SPRING 2019; 21% INCREASE FROM FALL 2018
- 9. SEEKR 96% CARE2ROCK THOYEN INLIEU GARDENIO 94% 100% 85% 5/5 TEAM FEEDBACK 5/5 TEAM FEEDBACK 3/5 TEAM FEEDBACK 4/5 TEAM FEEDBACK 3/5 TEAM FEEDBACK100% EXPERIENCE 1 2 3 4 5 6 7 8 9 10 Response: “Everyone is busy, so communication was an issue sometimes with people’s different schedules.” Response: “We needed more organization from the beginning.” Response: “My team ROCKED. They are amazing people and always did their work. They were also proactive and always came with great ideas.” Team EXPERIENCE RANKED ON SCALE OF 1-10 10% INCREASE IN OVERALL SATISFACTION RATE WITH TEAM FROM SPRING 2019; 26% INCREASE FROM FALL 2018
- 10. SEEKR 100% CARE2ROCK THOYEN INLIEU GARDENIO 85% 97% 95% 4/4 TEAM FEEDBACK 4/4 TEAM FEEDBACK 2/4 TEAM FEEDBACK 3/4 TEAM FEEDBACK 2/4 TEAM FEEDBACK95% EXPERIENCE Account Manager 1 2 3 4 5 6 7 8 9 10 Response: “[She just needed to] be more assertive and confident in [her] decisions. We should please our client but also stand up for ourselves.” Response: “She was amazing! She was very understanding and willing to work around everyone’s schedules. She also sent out weekly task sheets, which were really helpful.” EXPERIENCE RANKED ON SCALE OF 1-10 2.2% INCREASE IN OVERALL SATISFACTION RATE WITH AM FROM SPRING 2019 & FALL 2018
- 11. 1 2 3 4 5 6 7 8 9 10 Response: “The Agency Director is understanding, caring, and a general positive presence in the room. I feel as though she brings the entire agency together.” EXPERIENCE 100%SATISFACTION 100% Response: “Maybe weekly/biweekly meetings with individual teams too?” Agency Director Response: “Amazing director! She was so bubbly and bright [and] was also very well informed on the subjects she taught during our meetings. [I had a] great first Agency experience under her.” * *RANK 7 OR ABOVE EXPERIENCE RANKED ON SCALE OF 1-10 5% INCREASE IN SATISFACTION RATE FROM SPRING 2019 & FALL 2018
- 12. 1 2 3 4 5 6 7 8 9 10 EXPERIENCE 92%SATISFACTION *RANK 7 OR ABOVE * FAVORITE WORKSHOP: SOCIAL MEDIA: IIII III INFLUENCER MARKETING: III GRAPHIC DESIGN: IIII II 92% Response: “Less icebreakers.” Workshop EXPERIENCE RANKED ON SCALE OF 1-10 Response: “I really liked the meetings! I learned a lot and I definitely like the variety in topics.” Response: “They have been beneficial in teaching overall. If we could do more specific things that could help us in our own groups, that would be more helpful.”
- 13. 1 2 3 4 5 6 7 8 9 10 Response: “I liked Slack for communication, although it was a bit hard to get used to at first.” EXPERIENCE 93%SATISFACTION *RANK 7 OR ABOVE * 93% Response: “I feel like I was only close to my group rather than the entire agency.” Communication & Connectedness EXPERIENCE RANKED ON SCALE OF 1-10 MULTI-SEMESTER AGENCY MEMBERS NOTED IMPROVEMENTS IN CONNECTEDNESS Response: “Beautiful. Always connected and informed about events.”
- 14. IMPACT Agency’s HELPFUL FOR CAREER? 84% AGREE GAINED SKILLS? 82% AGREE REASON FOR BEING IN AMA? 95% AGREE HAD FUN? 89% AGREE
- 17. FEEDBACK Overall -CLIENTS SHOULD PREPARE BETTER FOR TEAM PROJECTS -MORE ENGAGING PROJECTS & IMPLEMENTED IDEAS -MORE CROSS-TEAM INTEGRATION & RELATIONSHIP-BUILDING -AMs MORE ASSERTIVE -WORKSHOP TOPICS/ACTIVITIES MORE APPLICABLE TO CLIENT PROJECTS -SLACK DIFFICULT TO NAVIGATE FEEDBACK: IDEAS: -MAP OUT MORE EXCITING PROJECTS DURING CLIENT ACQUISTION -ENCOURAGE IMPLEMENTATION -CREATE CONSISTENT “MEETING TEAMS” TO FOSTER RELATIONSHIPS -EMPOWER AMs FROM BEGINNING -LEAVE TIME IN WORKSHOPS FOR DIRECT APPLICATION -TEACH & IMPLEMENT SLACK BETTER EARLY ON